SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Point viewers to your website for a free white paper, more information, or a discount offer. Are your videos appearing on your website as well as on YouTube? Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

B2B Marketing Traction

JANUARY 19, 2012

There is a lot of information on the Internet about how to blog and about blog features. A way to subscibe to the blog (typically an RSS feed). A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. This post is designed as a checklist for those of you getting started. 9 Basic Blog Features. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

EMagine B2B Blog

AUGUST 19, 2014

At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward. Is your website turning potential customers and prospects away? 1) Your Website Is A Dinosaur: When was the last time you redesigned your website? Can a prospect tell in 30 seconds what your company does?

CMS Development 40

CMS Development Marketing Websites B2B RSS 40

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Chris Koch

JANUARY 22, 2010

The only effective argument I’ve heard recently is that we embed calls to action in social media that drive readers to a landing page where we capture their information and start nurturing them as leads. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. It becomes a virtuous cycle.

Social Media 100

Social Media ROI Lead Ranking RSS 100

MLT Creative

NOVEMBER 7, 2011

Your Company Page on LinkedIn is a powerful way to reach millions of professionals and reveal the human side of your company. million companies on LinkedIn. LinkedIn regularly informs members of Company Pages changes via email or network update. Assign Admins - LinkedIn wants to know who will administer your company page.

Paid Search Agency 40

Paid Search Agency Linkedin B2B Marketing Companies 40

KoMarketing Associates

DECEMBER 1, 2015

These videos are designed to have subject matter experts answer customer questions while giving us an opportunity to drive organic traffic to the website by ranking in Google’s video results. As we shared this information with our clients, they were naturally inclined to become even more involved with content marketing.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

ClickZ

NOVEMBER 22, 2019

We’ve analyzed and curated a list of the top seven chatbot platforms to help you make an informed business investment: 1. Reply.ai’s chatbot tool can be used across Facebook, websites, and Skype. Slack, Google Sheets, RSS feed, JSON API, Shopify, website, forms, Alexa, WP, Zapier, and more. Does it require coding?

CMS Development 132

CMS Development Tools Case Studies Paid Search Agency 132

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. An RSS feed gave the team something to review each morning.     Created a LinkedIn group. Shifted release time from 8 a.m.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Hubspot

NOVEMBER 18, 2011

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature.

Linkedin 28

Linkedin Paid Search Agency Companies RSS 28

Marketing Insider Group

JANUARY 28, 2015

Using a sub-domain of your corporate site can deliver search traffic from day one. What I initially found was that our website wasn’t helping our customers at all to answer their questions. By presenting this type of information for our customers, we were able to see “hockey stick” type growth in terms of content marketing ROI.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Sharing valuable information is a great way to get customers to trust your brand, and blogging is the perfect platform for you to do exactly that. Your Blog Should be Integrated into Your Main Website.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

LeadSloth

FEBRUARY 17, 2010

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. In the beginning, they may not even register on your website, so they are still anonymous. Lead Generation.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

NuSpark Consulting

OCTOBER 28, 2011

Attracting traffic is all well and good, but when it comes to generating leads and sales, quality is more important than quantity. If you’re generating traffic but still have a high bounce rate and not seeing any leads coming from it, you’re better off foregoing the blog and meeting your customers and prospects where they hang out.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 13, 2012

According to a recent study by the Custom Content Council , 73% of consumers prefer to get their information about an organization in articles rather than advertisements. Here are 10 proven tactics to help you never run out of content ideas: #1: RSS Reader: Scan it Daily. Linkedin Today . Visualize Your Keywords.

Tactics 48

Tactics Marketing & Strategy Marketing Strategy RSS 48

Hubspot

MARCH 29, 2013

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. The fact of the matter is, the way people consume information has fundamentally changed. Information in a Social World. Social Networks Get More News Centric.

Google 28

Google RSS Aggregators Social Networks 28

Chris Koch

JUNE 26, 2009

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Transfer Twitter relationships to LinkedIn and Facebook.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Generate increased digital visits to your website. Increase conversions; a defined action on your website/landing pages. Additionally, our content approach covers three main goals: Increased website traffic. white papers, case studies, website copy, videos, podcasts, blogs). Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. The result?

Aggregators 247

Aggregators Work Management Marketing Management Service 247

PureB2B

AUGUST 3, 2016

It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Once you’ve captured their attention, offering a suitable reward in return for their contact information is a great way to generate qualified leads. Your Blog Should be Integrated into Your Main Website.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Hubspot

JUNE 13, 2019

That’s helpful for building awareness of your brand -- especially when 44% of journalists consider press releases to be the most trustworthy source of brand-related information. Additionally, there's a chance those websites will link to yours, which can help to boost your own search engine visibility. Press releases can boost your SEO.

Press 100

Press Distribution PR Public Relations 100

The Effective Marketer

JUNE 13, 2009

His eBook “ The New Rules of PR ” was offered for free without requiring any registration from his website and was downloaded 250,000 times. Does it mean we should all offer free stuff without registration on our websites? Do you offer free marketing materials without registration on your website? Please share your experiences!

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Valasys

SEPTEMBER 4, 2019

Consider a hypothetical scenario where is a product is being promoted only on the company website & not on the social media platforms. The business KPIs have largely only been defined on the basis of website traffic & how they generate the conversions. aligned with their businesses.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

Hubspot

JANUARY 13, 2014

Tracking this on a monthly basis will give you a good sense of whether you''re growing traffic to your blog over time and insight into monthly trends. 2) Traffic Source Breakdown. Where is the traffic to your blog coming from? Of those sources, which social networks, keywords, and websites are sending visitors your way?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Industrial Marketing Today

MAY 21, 2010

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Capture visitor information – Implement a method to capture visitor information from your business blog. That’s all you need for now.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Buzz Marketing for Technology

JULY 24, 2008

Information management. One of the first things you need to do before you start sharing what you know with anyone else is to make sure that you have your information managed properly. See my post on free knowledge tools to get started on proper information management. Create a solid foundation. Push versus pull.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Marketing Insider Group

OCTOBER 11, 2021

Websites with blogs have 434% more search-engine indexed pages and 6x more revenue. We have looked at hundreds of the best content marketing examples , large company blogs , startup websites , we’ve also covered how to create an amazing company blog before. Visiting another page on your website. Starting a free trial.

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand. Free Website Design Guide: Step-by-Step Guide to Website (re)Design.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Hubspot

SEPTEMBER 30, 2015

1) It helps drive traffic to your website. Raise your hand if you want more website visitors. Now think about the ways people find your website: They could type your name right in to their browser, but that's an audience you already have. And the second you run out of money, your traffic stops coming, too.

Business 28

Business Work Management Lead Scoring Lead Ranking 28

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Otherwise, your traffic will dry up and the hard-earned readership will lose interest.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Anything Goes Marketing

AUGUST 3, 2009

You could probably create an RSS feed from this URL as well and then display this content in real time. Tracking Twitter as a Source of Web Traffic. Make sure that you can clearly track the source of traffic to your website from Twitter. If there is a good conversation going on in your LinkedIn group, direct tweeps to it.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Hubspot

DECEMBER 12, 2011

Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Conversion forms convert traffic into leads.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Hubspot

NOVEMBER 21, 2011

It's even more important to keep those accounts up to date if you're linking to them from your website and blog. If you're going to have an account on sites like Facebook, LinkedIn, Twitter, and Google+, put the effort into keeping it engaging and regularly updated with content. Not having a blog subscription and RSS feed set up.

Social Media 28

Social Media Media RSS Click Rate 28

Hubspot

DECEMBER 30, 2011

AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. The only difference online is that it's happening through websites using one of the various bookmarking services available, such as Delicious.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. In this case, you might want to make sure your website is found when a business owner queries “business cost savings.” How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60