From my perspective, LinkedIn has some interesting opportunities. Here's Here's my look at  LinkedIn in the brave new world of media pitching: Make Connections : LinkedIn's core purpose is to make connections - either with people you know or people you want to know. If you're seeking to connect with a journalist, you can request a "linkedin" connection to make an introduction. Research Media : I was recently searching for a reporter to create a briefing sheet and found the reporter's LinkedIn page. LinkedIn is rich with information about a person's background. MORE >>

While B2C marketers focus on Facebook, LinkedIn is consistently cited as the top social network for B2B marketing. Part of the reasoning is that while Facebook is good for sharing coupons, promoting events, and showcasing corporate culture to potential employees, LinkedIn is powerful at generating web traffic and leads. And while LinkedIn’s features remain focused primarily on activity at the individual professional level, the network has added several features for enterprises over the past year, including most recently the Follow Company button for business websites. MORE >>

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. If you have heard the term “content” tossed around in marketing, but aren’t quite sure what it is, it’s just a fancy term for information. Every time you see the word “content,” just think, “Oh, they mean information.”). MORE >>

But, it can be hard sorting through the tweets to find that shiny gold nugget of information. Linkedin for B2B Marketing. Q1: How do you use LinkedIn - for networking, prospecting, professional development? use LinkedIn for competitive research & easy way to keep in touch w customers in closed groups beyond answers already shown. I’m in talks right now with a prospect I met on LinkedIn. We’ve had success generating leads and biz prospects with Linkedin. Q2: What LinkedIn applications do you find useful? What was Linkedin Thinking? MORE >>

Jill Konrath and I recently released a report, Cracking the LinkedIn Sales Code , that details what we learned from a survey of 3,094 salespeople about their use of LinkedIn as a sales tool. As a marketing professional, I found the responses fascinating and began thinking about how the data crosses boundaries to inform the marketing side. In the report, we looked at two sides of the coin; Salespeople who could attribute lots of sales opportunities to LinkedIn (Top Performers) and the others who generated a few—or none at all. Establishing a Professional Presence. MORE >>