KoMarketing Associates

OCTOBER 25, 2016

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. Search Query: Interest. Why Is Top-of-Funnel Content Important for SEO?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

SalesIntel

AUGUST 7, 2023

For these busy consumers, voice search is becoming an effortless way to access information quicker and more efficiently. All in all, this functionality affects marketing in three core ways: The Way People Look for Information Search engine optimization (SEO) plays a significant role in B2B marketing. The structure also matters a lot.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones. You can connect with him via LinkedIn and Twitter.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

KoMarketing Associates

AUGUST 22, 2017

For new sites, the days of simply optimizing HTML title tags and meta descriptions, then anticipating significant and immediate improvements for competitive keywords, are long gone. Twitter, Facebook, and LinkedIn all offer ways to list and organize social networks and track conversations more specifically based on business goals as well.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

SmartBug Media

AUGUST 27, 2021

Inbound marketing is more of a long game that takes a bit more time and effort to get rolling. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Oktopost

MAY 23, 2023

Say, a blog post that performed well on your website reinvented for LinkedIn or condensed into a few key points for a tweet. If your social posting strategy includes plenty of repurposed content, you’re enabling the business to extract far more long-term value out of each new piece of content created.

Social Media 91

Social Media Social Marketing Media Content 91

KoMarketing Associates

SEPTEMBER 4, 2019

These type of negative keyword themes can limit the number of visitors that are purely information seekers and not necessarily further along the B2B buyer journey. Having a nice set of long tail keywords is simply not enough, especially with Google’s recent match type changes. Competitive Brands. Employment”. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Webbiquity

OCTOBER 9, 2018

While a lot of information gets ignored, personalized content tends to hit home. When someone hears their own name, that triggers a unique reaction in those parts of the brain associated with long-term memory. Image credit: Autopilot. That should come as no surprise. Personalization in Email Marketing. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Sharpspring

NOVEMBER 10, 2020

Also, don’t be afraid to use long-tail keywords. Keeping with the lipstick example, a long-tail keyword phrase might be something along the lines of “cruelty-free organic vegan lipstick.” Long-tail keyword phrases like this are easy to dominate and can narrow down search results. #2 3 – Blog Posts.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. As a SaaS company, we can accumulate and analyze a lot of information. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Include relevant keywords and long tail keywords in your title, content, meta title, and meta description for the best impact. SEO practices help you rank higher and have a better search volume.

Lead Generation 78

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 78

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? Long answer: Statistical significance measures the certainty of a result obtained from an experiment. Under each option, you have two kinds each: One-tailed z-test or two-tailed z-test, and One-tailed t-test or two-tailed t-test.

Statistics 52

Statistics A/B testing Sample Stats 52

Digital B2B Marketing

MARCH 12, 2014

It isn’t because it was widely shared on Twitter or LinkedIn. ” The intent behind long-tail specific terms like this is far clearer! Your broad category content, the content that often pulls in the largest audience, gives you very little information on its own about the individual’s intent. In Practice.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Martech Advisor

NOVEMBER 7, 2019

BERT models will be applied to both ranking and featured snippets to show more relevant and useful information in search results. Google Search will be able to better understand the context of conversational (or long) queries (by factoring in words like ‘to’, ’for’, etc.) Long Tail Terms or Short Phrases.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

KoMarketing Associates

OCTOBER 20, 2015

The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years. Half of LinkedIn’s visitors access the site via mobile device. 57% of advertisers budgets for Facebook are being allocated for mobile usage. Generate App Downloads and Engagement.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Valasys

NOVEMBER 27, 2019

Having SEO landing pages & sticking to the best practices for Landing Page Optimization (LPO) ensures that even if the marketers prematurely end their campaigns mistaking them to be short-term; their search engine visibility is for long-term. Thus, readers get exposure to all the required information without getting overwhelmed.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

ClearVoice

JULY 5, 2022

This algorithm can evaluate the search intent behind a query and determine if a user is looking for transactional, navigational, or informational content. Online communities, such as Facebook or LinkedIn groups, offer a wealth of opportunities to discover the questions, concerns, and challenges people in your target audience are facing.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

SmartBug Media

AUGUST 24, 2022

This is information you can use to not only solve your problem but also save money while doing so! That's the essence of inbound marketing: gently pulling in leads by providing useful information that answers their top-of-mind questions and solves their most well-known problems. If your persona is on LinkedIn, spend more time there.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Google likes articles that are fresh and new.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Valasys

MAY 25, 2023

Perform comprehensive keyword research to identify the long-tail keywords and your target keywords because studying the keywords of your niche and industry can give you an idea of what is the intention of your target customers when they search online. Break down long paragraphs into shorter, digestible chunks to enhance readability.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

Smarte

SEPTEMBER 9, 2021

Time management is most critical for enterprise sales teams where especially sales cycles are long tails and hence it’s important that they remain cautious about ROI while progressing from lead qualifying to closure. As a sales person your priority is how resourcefully you improve the sales efficiency to maximize sales results.

Sales Qualified Leads 40

Sales Qualified Leads Long Tail Marketing Enterprise Management Sales Cycle 40

Scoop.it

FEBRUARY 10, 2022

Improve your SEO by making you a reliable source of information that search engines fancy. Gatherer Information about Your Audience and the Trending Topics. Do in-depth keyword research – It’s essential to analyze how your potential viewers seek information. Don’t put your eggs in one basket and use just one channel.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Directive Agency

APRIL 11, 2018

So, my second favorite hack for SEMrush is being able to check out information on the biggest competitor in your space. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Choose all of the long tail keywords that are more than 3 words.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Give context. Content Creation and Social Media 1.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Martech Advisor

DECEMBER 17, 2019

Marketing should be spending their time making emotional connections, creating amazing experiences and building a lasting brand not fumbling around in 20 or 30 different tools to uncover this information. Follow us on Twitter , Facebook , and LinkedIn and stay updated on the latest trends in marketing technology.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. People skim articles for tidbits of information rather than read them thoroughly. Maybe they’ve even been writing shorter posts for LinkedIn already. Podcasts reach younger audiences. Assess your marketing team.

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Moz

SEPTEMBER 21, 2020

Think of the watering holes that your target audience consumes information on the internet: Google LinkedIn Instagram Facebook Twitter YouTube. If you have a 10-minute-long video, it can be transcribed into a 2,500-word blog that takes about 10-15 minutes to read. But that doesn’t mean you have to start at zero.

SEO 85

SEO Top of Funnel SERP Content 85

Biznology

FEBRUARY 24, 2014

But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. This refers to “long-tail” vs. “short tail” keywords. Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Have fun with this step and feel free to get creative.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Outbrain

JUNE 29, 2022

According to the annual Edelman-LinkedIn thought leadership study , over half of B2B decision makers in 2021 said they spend more than an hour a week reading thought leadership content, and 47% said that thought leadership helped them to discover a brand and lead them to purchase. There’s a good reason for that.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing & Strategy 61

KoMarketing Associates

OCTOBER 18, 2016

The Keyword Planner tool is great for analyzing keyword volume and competition, and also offers up long-tail related queries that you may not have otherwise thought of focusing your efforts on. There was once a time when writers had to use notepads to collect and share their information. Tools for Writing. Now, we have Evernote.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

Outgrow

NOVEMBER 24, 2019

In fact, there are thousands of groups on Facebook, LinkedIn, Quora, and Reddit that cater to different kinds of audiences. The idea is to gain as much information possible so that you have a vault of ideas for your next giveaway. Focus especially on long-tail keywords - you never know they could be the title for your next giveaway.

Practices 52

Practices Best Practices Peer-to-peer Long Tail Marketing 52

KoMarketing Associates

SEPTEMBER 25, 2013

While this could be valuable information for marketers, keep in mind that long-tail search traffic can be equally valuable in lead generation analysis. Michael Coppola provides additional background and a few pointers for marketers on uncovering organic keyword trends using other Google tools to make informed estimates.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

SmartBug Media

SEPTEMBER 6, 2019

Statistically speaking, the first (wo)man through the door wins the business 50 percent of the time , and the best way to be first is to use information that your competitors aren’t leveraging. Improve automated actions and better identify a buyer’s position in your sales funnel (e.g.,

Intent Data 79

Intent Data Marketing AI Intent Bombora 79

EMagine B2B Blog

JANUARY 6, 2019

Your website’s purpose is to help your visitors find the right information and encourage them to take action (e.g., make an appointment, buy a product, download information, etc.). Marketing channels : Each persona will get their information in different ways. Some may use LinkedIn or Facebook.

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

illumin

OCTOBER 20, 2023

This method not only maintains user privacy by not relying on personal information or tracking individual behaviors but also lets brands reach a wider audience by targeting users based on relevant content. This increases the likelihood of reaching potential customers who are actively seeking related products or information.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52