B2B Marketing Traction

JANUARY 24, 2012

Ask your customers for testimonials and recommendations on LinkedIn first. In my opinion there is little reason to ask for testimonials outside of LinkedIn. I recommend that all my clients get recommendations on LinkedIn first. You need at least three recommendations to have a Linkedin profile that is 100% complete.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

JUNE 15, 2011

Wouldn’t it be great if, when your prospects search on LinkedIn for your products or services, your sales team dominates the results? Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. How Can Your Sales Team Dominate LinkedIn for Your Industry? Maintain complete profile information.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

MARCH 30, 2012

Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. If you want help figuring out how to better use LinkedIn, we offer LinkedIn workshops, one-on-one training and LinkedIn profile writing and optimization. Contact Jennifer Beever today for more information!

Linkedin 100

Linkedin Keywords Profiling Internet Marketing 100

B2B Marketing Traction

AUGUST 8, 2011

Recently a client asked a great question: “What information can individuals see when you view their profile on LinkedIn?” The video below ( 2 minutes and 55 seconds ) shows you how to change your privacy settings on LinkedIn to mask your profile so that people cannot tell who is looking at their information.

Privacy 100

Privacy Ideal Customer Profiles Profiling Linkedin 100

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Congratulations!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

B2B Marketing Traction

APRIL 14, 2011

Since, 2004, I’ve been connecting to colleagues, associates, friends and classmates via LinkedIn. Several years ago I invested more time in understanding LinkedIn by attending Chris Rollyson ’s workshop at Confab on the topic. I continued to invest time in LinkedIn, and, as it turns out, my efforts paid off.

Case Study 100

Case Study Case Studies Linkedin Studies 100

B2B Marketing Traction

APRIL 28, 2014

Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Now I have to include SlideShare (acquired by LinkedIn in 2012), because this social media platform has exploded, with over 60 million users a month and 215 page views per month by the end of 2013. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JANUARY 30, 2013

Business to Business marketers should start with LinkedIn. For B2B marketers (consultants, business lawyers, accounting firms, technology and manufacturing companies), LinkedIn is the number one social media platform with 200 million users. Over 90 percent of corporations use LinkedIn to search for skilled workers.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

AUGUST 19, 2011

Yesterday I was reviewing Hubspot information and saw that they recommend no more than two or three updates on Facebook each week. How often will you update LinkedIn? LinkedIn Status updates : 5 per week. As a B2B Marketing Consultant, I am often asked how many messages a business should post on their social media accounts.

Social Media 100

Social Media Media Gartner Planning 100

B2B Marketing Traction

DECEMBER 9, 2014

If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. What’s appropriate? This is part of knowing your audience.

Planning 100

Planning Startups Advertising Agencies Marketing & Strategy 100

B2B Marketing Traction

JUNE 23, 2014

People are inundated with messages, news and information. Others like LinkedIn and Facebook require that customers accept your invitation. Add value for your customers by sharing informative content on social media. Increase quality communications with your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

OCTOBER 16, 2015

We added features that displayed new updates and posts on all pages so that visitors could more easily find what they were looking for and be informed about what they didn’t know. The client’s Google+ page existed, but it wasn’t branded, and no one was posting information there. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. What does this mean for B2B Marketers?

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

MARCH 7, 2014

I believe that marketing staffing is becoming more like IT (Information Technology) staffing. A good business social media presence should include most of these platforms: Google+, LinkedIn, Slideshare, Facebook, Twitter, Instagram, Pinterest, Vine and YouTube. Or, have you been hiring more specialists?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Marketing Management SMB 100

B2B Marketing Traction

MAY 24, 2013

What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. Research has shown that buyers like it when a company makes their information available on social media. The great content and information that a seller posts online attracts buyers when they are “hot” to buy.

Social Media 100

Social Media Media Curation Broadcasting 100

B2B Marketing Traction

MARCH 14, 2014

I’ve logged hundreds of thousands of hours on social media in the last five years (ten years on LinkedIn). They need good information (content) from your business, not a sales pitch. But now they can go online and get information when they need it. The Internet put an end to cold calling for more businesses.

Cold Calling 100

Cold Calling Internet Marketing Social Media Inbound Marketing 100

B2B Marketing Traction

DECEMBER 17, 2013

Websites that have old content won’t perform as well as those that offer dynamic information with answers to questions people are asking on Google, Yahoo and Bing. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

OCTOBER 12, 2011

Provide quality information that solves problems, answers questions, and gives you credibility. Tweets, LinkedIn and Facebook status updates. For more information, please visit our Content Creation service page. Write about what you do and include keywords and phrases that will attract new customers and prospects. Whitepapers.

Online Marketing 100

Online Marketing Planning Paid Search Agency Content 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Give them information they don’t have? A LinkedIn company profile? Here are some questions to ask yourself – what does your marketing say about you? Does your marketing add value? Or, is it all about you? Does your marketing help your clients and customers? Provide tips and help about their industry, their work?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

JULY 8, 2015

There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. “I have a LinkedIn question. Last year I started an aggressive LinkedIn campaign. From what you know about LinkedIn, does this ring true? for group member viewing.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

MAY 11, 2015

Do you need to beef up your engagement on your social media platforms such as Facebook, LinkedIn, Instagram or Pinterest? Contact us today for more information. I got to thinking about fun campaigns using new promo products and wanted to share some ideas for B2B marketers. ( 3 New Promotional Campaign Ideas. Some Rights Reserved.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

MAY 30, 2014

When (not if) people follow you, you need to deliver content and information consistently. Note that you don’t have to be on every social media platform, but you should be branded on the majors: Twitter, LinkedIn, Facebook and Google+. Your brand has one voice, one look and feel, one persona that comes across every time.

B2B Marketing 100

B2B Marketing Product B2B Trust Marketing 100

B2B Marketing Traction

OCTOBER 12, 2012

The idea of a seller owning information that a buyer cannot access, with the power to make the sale happen when they seller wants it, is no longer real. Buyers can now access virtually all the information they need to make an informed decision on what to buy and at what price. Google’s Zero Moment of Truth.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

JANUARY 19, 2012

There is a lot of information on the Internet about how to blog and about blog features. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. 9 Basic Blog Features. Commenting.

Business Blogging 100

Business Blogging Features RSS Blogger 100

B2B Marketing Traction

NOVEMBER 18, 2015

time to read, they are bombarded with information ( thanks, Internet! ) So, use great images or photos when you share on LinkedIn, Facebook and Twitter, but you should also think about expanding into some new social media platforms. Not only do people not have ( not make? and most are using smaller devices.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The fact that Twitter constitutes the most social media traffic surprises me, but I wonder if it’s because Twitter is much easier to implement than LinkedIn, Facebook and Google+.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

JULY 2, 2014

The headline should be catchy and include a keyword or phrase that helps people who are searching for solutions and information on a specific topic find your post. The call-to-action can be as simple as an invitation to comment on the post itself or to contact the author or company for more information. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

MAY 19, 2015

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. These were then made available for download, so that the company could capture the downloaders’ contact information.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

OCTOBER 13, 2011

And, it’s not just about writing “OK” content – it’s about writing great content – great stories with valuable information and compelling calls to action that get people to share their content. Content Optimization. Your content needs to include and be tagged with the right keywords and phrases.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

AUGUST 22, 2011

There is a good discussion about this on LinkedIn that I waded through – Elyse Devries, Alterian SM2, recommends that corporate business blogs be contained in the corporate website. A blog on a commercial site might be seen as a sales ploy – not as genuine information.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

JANUARY 21, 2010

They don’t want middle men and women crafting clever, catchy messages to try to lure our attention away from blogs, forums, LinkedIn, Facebook and Twitter where they’re connecting with and learning from thought leaders, colleagues, customer and friends. In addition, they can tell when the story being told is not true.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

MARCH 10, 2010

Just as technology emerged in the movie industry to make 3D movie production more cost-effective, so too has it emerged to provide B2B marketers with a 3 dimensional, not 2 dimensional, platform to provide compelling information about products and services and engage the people who like them. People buy from people they like.

B2B Marketing 100

B2B Marketing B2B Social Networks Opinions 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Understand the paradigm shift from a seller’s world to a buyer’s world. Because of the disruptive technology of the Internet, the power has moved from the seller to the buyer.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Buyers have access to more information, to more sellers or vendors to compare, to more solutions for the problems and issues that they have. Understand the paradigm shift from a seller’s world to a buyer’s world. Because of the disruptive technology of the Internet, the power has moved from the seller to the buyer.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 9, 2009

This book discusses why trust is important for social media – a must read if you’re thinking of getting into Facebook, Twitter, LinkedIn and blogging, and a great read if you’re already into these networks and activities or even if you consider yourself an expert. First I read Trust Agents by Chris Brogan and Julien Smith.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

APRIL 9, 2013

For B2B marketers, this is often LinkedIn. With LinkedIn you can build your personal profile and begin connecting with colleagues. You can also create a company page on LinkedIn, which few B2B marketers have done. You don’t have to do it all. And, even with the one platform, there are various levels of activity.

Social Media 100

Social Media Social Marketing B2B Marketing Practices 100