Unbounce

AUGUST 26, 2021

Adding a video to your landing page—whether it’s a product demo, customer testimonial, or an animated background—has often been championed as an effective way to showcase your offer to visitors. Does including a video on your page boost your conversion rate? The answer is somewhat nuanced, and we’ll get into the details below.

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Landing Pages Video Marketing Conversion Click Rate 145

Martech

JANUARY 10, 2024

Here are a few tips for success I have developed from watching hundreds of presentations and reading tons of audience feedback. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. I hope these help you the next time you take the stage.

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Conference Tips Work Management Marketing Management 108

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. Hop straight to it here :).

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Landing Pages PPC Paid Content Optimization 145

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . The buyer’s journey is a framework that presents the stages a customer goes through as they decide to buy something. Need an example?

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Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Send users to pages that match their search intent. What’s on the Menu: Anatomy of a Successful Restaurant Landing Page.

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Landing Pages Ad Building Cross-Selling Bundling 130

Unbounce

SEPTEMBER 9, 2021

You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.

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Top of Funnel Landing Pages Marketing Funnels Copywriting 142

KoMarketing Associates

AUGUST 21, 2018

And, when it comes to online marketing, you will need quality landing pages to maximize the search engine visibility of your B2B keywords. For more information on building a keyword list from the ground up, give the following posts from my KoMarketing colleagues a read through: How to Generate New Keyword Lists and Ideas.

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Landing Pages Keywords B2B SERP 151

Anyword

DECEMBER 29, 2021

Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel. A landing page serves one purpose, and that is to convert.

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Landing Pages Copywriting Conversion Rate Conversion 87

KoMarketing Associates

MARCH 23, 2012

I had a great time speaking during a theater presentation with Matt Van Wagner , Greg Jarboe , and Dan Shure , who deserves a special thank you for putting everything together this week at Search Engine Strategies New York , on behalf of SEMNE. Here is a copy of my part of the presentation panel on Landing Page Optimization.

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Landing Pages Optimization PPC SEO 120

Unbounce

JULY 8, 2021

The same rule applies to landing pages. In fact, you probably don’t want every inch of your landing page to have content. White space offers tons of benefits to your landing page flow, structure, and impact. Want to learn how to make a killer landing page that uses the power of white space?

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Landing Pages Conversion Amazon FAQ 96

Unbounce

JULY 14, 2020

Which means people are wiser to marketing tactics and, understandably, more discerning than ever about who they give their contact information out to. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. They need more than a blank form field.

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Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. There’s a gap between writing marketing copy that informs, educates, and persuades…. Yeah, why is that? Website content.

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Landing Pages B2B B2B Thought Leadership Copywriting 98

SmartBug Media

NOVEMBER 6, 2020

This test-drive metaphor directly applies to the concept of a landing page. This is where a robust landing page comes into play. To ensure you have a successful landing page, here are four recommendations: 1. Offer Worthwhile Content. Last Name (Required Field). Business Email Address (Required Field).

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Landing Pages Lead Nurturing Top of Funnel Lead Scoring 81

BenchmarkONE

JANUARY 8, 2020

Landing pages that are created for long-term campaigns are the ones that best benefit from implementing and SEO strategy. . If your page is going to be active for six months or more, and even if your primary audience is intended to come from ads, it won’t hurt to bring in some extra traffic. .

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Landing Pages SEO Practices Best Practices 88

Optinmonster

MAY 10, 2021

Do you want to learn how to make an Instagram landing page for your website, but you’re not sure how to get started? An Instagram landing page is a dedicated page on your site where you send traffic from your Instagram account. Why Do You Need an Instagram Landing Page? Coming soon. Maintenance.

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Landing Pages Optimization Template Marketing Analytics Tools 73

Walker Sands

DECEMBER 5, 2022

Marketers spend a lot of time and money helping target audiences find their site, microsite or landing page. To make headway with site visitors, you need to prioritize time on page. Two tools to help you increase time on page are motion and content. Motion can breathe new life into your landing page or microsite.

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Landing Pages CMS Development Microsite User-Generated Content 52

Sharpspring

MAY 20, 2020

Landing pages are a critical element of marketing automation, but do you know how to measure landing page success?Landing Landing pages give you the chance to control the message your prospects receive when they click through on an email, social media post or another conversion point. Page Views.

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Landing Pages Click Rate Conversion Rate Traffic 58

Unbounce

OCTOBER 24, 2019

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including: Why isn’t my ecommerce website selling? What’s an ecommerce landing page?

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Landing Pages eCommerce Design Paid Search Agency 94

Unbounce

NOVEMBER 22, 2018

We all know how effective a short, concise landing page can be. But there are benefits to building long-form pages too. For starters, longer pages can provide in-depth info visitors need to make informed decisions, helping you attract more qualified leads from the start. Click the image above to see the full page.

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Landing Pages Examples Budget Programs Click Rate 111

Unbounce

DECEMBER 10, 2019

For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. The “We Solve Your Problem” Long-Form Landing Page. The “Weekly How To” Webinar Landing Page.

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Landing Pages Top of Funnel Examples Paid Search Agency 96

Anyword

JUNE 21, 2021

The best landing page copy focuses on one primary thing: customer benefit. That’s why, when copywriting for landing pages, it’s essential to make the most of the three seconds that you’ve got to capture a prospect’s attention by explaining who you are, what your product is, and what’s in it for the consumer. Blue Apron.

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Landing Pages Marketing AI Lead Scoring Lead Ranking 52

Hubspot

JUNE 3, 2020

This page let me know what was in the ebook, how to download it, and the benefits of this content. First, I noticed that this landing page was simple. I could access even more information about using Twitter for marketing — for free. This is the glory of using a landing page, which we'll get into in this post.

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Landing Pages Template Paid Search Agency Acquisitions 99

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

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Landing Pages Top of Funnel Campaigns Work Management 101

ConvertKit

OCTOBER 22, 2019

And when you’re ready to launch your lead magnet, it’s best to create a dedicated landing page where you can highlight its benefits and give more information. Why use landing pages. Utilizing landing pages for your business will make it easier to: Increase your email list. Test a new idea or offering.

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Landing Pages Template Ad Exchange Statistics 67

SmartBug Media

FEBRUARY 4, 2021

Landing pages should be a priority when it comes to designing your website. A landing page will help convert your visitors into leads. The more landing pages you have, the more leads you can bring in—if the landing pages are optimized correctly. Using Multiple CTAs. Explain the offer’s value.

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Landing Pages Cost High Quality Lead Budget Programs 59

ConvertKit

JANUARY 17, 2020

You've spent countless hours slicing and dicing your slides , polishing your presentation skills, and testing your tools. But the hardest part—convincing people to register and attend—comes long before the presentation itself. That's where your webinar landing page comes in. Why use a landing page to promote your webinar?

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Landing Pages Webinar Metrics Co-Registration Template 52

ConvertKit

MARCH 25, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. Unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

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Landing Pages Top of Funnel Opt-out Opt-in 72

ConvertKit

JULY 30, 2019

In this article, we’ll break down the most common call-to-action examples so you can build your landing page with confidence, knowing that it will help you massively grow your email list. Calls-to-action are the heart of your landing page because they turn leads into converted customers, clients, and email subscribers.

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Landing Pages Examples Click Rate Class 90

ConvertKit

SEPTEMBER 9, 2019

It’s not enough to simply create a landing page. As content creators and entrepreneurs, we can often find ourselves conversion-hungry because we want to do everything we can in pursuit of landing page optimization. But first, you need to know what an effective landing page conversion rate looks like.

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Landing Pages Conversion Rate Conversion Urgency Marketing 61

Delivra

JANUARY 23, 2019

Your brand’s website may hold a lot of content and features to drive new business and leads, but sometimes, that much information can be too much when you’re trying to focus on a goal from your marketing efforts to drive conversions. Enter landing pages. Landing pages anyone can publish. On-brand landing pages.

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Landing Pages Conversion Custom Publishing Domain 49

Leadspace

SEPTEMBER 10, 2019

Creating high-converting landing pages for B2B products requires careful understanding and design that focuses on outstanding copy and presentation. Without these, landing pages can’t deliver the results you want. Your landing page has to put the user first and communicate your value proposition clearly.

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Landing Pages Privacy Policies Privacy Correlation 48

ConvertKit

MAY 2, 2019

When you need more room to highlight the benefits and features of what you are offering, creating a landing page can be the perfect solution. And unlike an email sign up form, you can customize a landing page that fits any device screen. How to create a landing page that builds your email list.

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Landing Pages Top of Funnel Opt-out Opt-in 75

Marketing Insider Group

JULY 11, 2023

They can also pay for content by giving up their personal contact information, like: Full name Address Email Phone number If you’re new here, you may be wondering why your target audience would pay for content when they can access so much content for free. Pro Tip: Leverage evergreen blogs by exchanging links to gated content landing pages.

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Ad Exchange High Quality Lead Landing Pages Content 232

The Point

FEBRUARY 28, 2020

Earlier this month I presented a standing-room only session at the B2BMX Conference in Scottsdale on key principles of B2B email creative. Is every ounce of copy driving action and otherwise selling the value of the information in the Webinar, white paper, etc.? Is the landing page “short and sweet”? If so, do it.

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B2B Landing Pages Webinar Metrics Paper 243

Marketing Insider Group

SEPTEMBER 22, 2020

It’s basically a definition of your ideal buyer presented in a way that sounds like it’s talking about a specific person. Create a Landing Page. Think of the landing page as the hub of your marketing campaign. The goal of landing pages may be simple, but they require a careful, thoughtful approach to design.

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Lead Generation Campaigns Generation Planning 283

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design.

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Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 360

Writing on the Web

JUNE 23, 2010

If you want to learn about formatting sales and landing pages using Wordpress , please register for the free Webinar I’m hosting Thursday, June 24, 2010 at 4 p.m. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Related posts: Create Wordpress Sales Pages: Learn how this week.

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Landing Pages Ning Advertorials Digg 100