Customer Experience Matrix

SEPTEMBER 6, 2020

Where things got really interesting was a closer look at the relationship of customer data architectures to CDP status. Where things really get interesting is when we look at obstacles to customer data use (not to CDP in particular). But it’s progress nevertheless. Apologies if you’re colorblind.)

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

Customer Experience Matrix

SEPTEMBER 3, 2018

Of course, what regulation can’t achieve, self-interest could still make happen. There’s at least some debate (stoked by interested parties) over whether targeting ads with third party data is really more effective than contextual targeting, which is the latest jargon for putting ads on Web pages related to the product.

DemandBase 199

DemandBase Lead Ranking Paid Search Agency Work Management 199

Customer Experience Matrix

MAY 11, 2019

Businesses and government are banned from storing any personal information beyond what’s needed for security purposes. It’s how we share information across the multiverses.” Now a veteran, Jamie sat up and handed the information packet to the nearest person. How do you deal with more sensitive information?” I’m Giovanni.”

Privacy 195

Privacy Paid Search Agency Privacy Protection Tagging 195

Customer Experience Matrix

DECEMBER 13, 2020

None of these has the data depth or scale of Facebook, Google, or Amazon but their audiences are big enough to be interesting. But its enforcement date of May 25, 2018 does mark the start of an escalating set of changes that impact what data is available to marketers and how consumers view use of their personal information.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Customer Experience Matrix

FEBRUARY 13, 2020

Since this is a topic of great interest – and confusion – it’s worth sharing what I learned. Beyond that, my understanding is that Experience Platform has an extensible data model which would theoretically handle any information that users wanted it to ingest. Adobe fully released its Real Time Customer Data Platform last November.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Customer Experience Matrix

MAY 6, 2017

One of the most interesting stories playing out right now is online advertising, where the walled gardens of Google , Facebook , and other audience aggregators are under assault by insurgent advertisers who, like most rebels, aspire as much to replace their overlords as destroy their power. It’s been said that sports are soap operas for men.

Marketing Management 120

Marketing Management Paid Search Agency Vendors Ads 120

Customer Experience Matrix

FEBRUARY 18, 2016

The first strand was the number of systems that offer detailed information about content consumption. The uses for this information are obvious, including helping marketers to understand which topics are most appealing and giving salespeople insight into the interests of individual prospects.

Conference 120

Conference Marketing Automation Services Content Customer Satisfaction 120

Customer Experience Matrix

JUNE 7, 2017

The key point was that Pega integrates its bots with all of a company’s systems, hiding much of the complexity in assembling and using information from both customers and workers. Apart from AI, there was an interesting stream of discussion at the conference about “robotic process automation”.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

MAY 25, 2016

As its name implies, Spiderbook scans Web and social sites for information about company and individuals' behaviors and events. This can be refined into several types of data including enhanced business and individual profiles, buying intent, topics of interest, and personal relationships with a company’s own staff.

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Customer Experience Matrix

JULY 3, 2018

Interesting financial note: Acxiom stock closed today at 39.45, giving it a market cap of $2.66 What’s interesting at the moment is Interpublic as Acxiom’s buyer. But it seems pretty clear that Interpublic’s main interest lies elsewhere. Extracting the $2.3 But we’ll worry about LiveRamp another day. However, I disagree.

Work Management 120

Work Management Marketing Management Paid Search Agency Advertising Agencies 120

Customer Experience Matrix

JULY 31, 2015

Look here for more information or to make a purchase. Maybe RedPoint has crept up to a leader position, but they don’t share enough business information for me to know. Open source vendor Mautic has some interesting potential but it’s too soon to see any actual impact. products are pretty stable, too.

Marketing Automation Services 120

Marketing Automation Services Marketing Report Marketing Automation Paid Search Agency 120

Customer Experience Matrix

JANUARY 12, 2019

What do you think potential CDP buyers would find the most interesting stats from this? From a buyer’s perspective, the most interesting stat may be the absolute number of local vendors available. You’d need to look at the data in our global industry update, available here , for the non-European information.)

Vendors 136

Vendors Stats Paid Search Agency Advertising Agencies 136

Customer Experience Matrix

MARCH 16, 2016

It turns out that’s no longer even a question: if you haven’t yet played with CrystalKnows , be prepared for some weirdly accurate insights into yourself and those you know well, based on public Internet information. Users see attributes for each persona such as interests, titles, functions, tenure, and average deal size.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

JULY 18, 2014

I had an interesting conversation this week with a vendor of marketing measurement systems on the question of why more marketers won’t buy his type of software. In other words, marketers don’t invest in advanced measurement because they don’t think the resulting information will drive enough improvement in their marketing results.

Analytics 120

Analytics Multi-Touch Attribution ROI Vendors 120

Customer Experience Matrix

JUNE 14, 2013

Every marketer recognizes that the Web and social media could be rich sources of information about customers and prospects. Doing it yourself takes multiple tools to gather different kinds of information, and then patching the result together into personal profiles. But harvesting that data has been frustratingly difficult.

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Social Marketing Ideal Customer Profiles 120

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Customer Experience Matrix

MAY 24, 2016

I snuck down to Washington DC yesterday for a few hours at the CRM Evolution conference, where a critical mass of industry experts triggered a chain reaction of interesting thoughts. It was that even information core customer information such as purchases should be referenced rather than copied.

Mobile Marketing 136

Mobile Marketing Conference CRM Mobile Advertising 136

Customer Experience Matrix

OCTOBER 14, 2019

Marketers who had hoped the DMP would manage all their customer data had already lost much of their interest when they discovered how limited DMP capabilities really were. The trick is often that the two parties don’t want to expose information about customers they don’t share.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

AUGUST 8, 2015

It’s data that tells you an addressable individual is interested in your product. Ideally, that individual will be identifiable, meaning you have an email address, postal address, device ID, mobile app registration, phone number, or other piece of information that tells you who they are and lets you communicate with them directly.

Intent Data 120

Intent Data Intent Bombora Top of Funnel 120

Customer Experience Matrix

JULY 7, 2017

It analyzes posts and follows to understand consumer interests, assigning people to “tribes” such as “beach lifestyle” and personas such as “sports and fitness”. The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

OCTOBER 4, 2016

It lets Demandbase more easily build detailed profiles of people and companies, including history, interests, and relationships. It can then use the information to predict future purchases and guide marketing and sales messages. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.

DemandBase 166

DemandBase Ideal Customer Profiles Marketing Management Cross-Selling 166

Customer Experience Matrix

AUGUST 14, 2014

Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else. Coverage outside the United States • Information returned beyond names and lead scores, such as recommended treatments and social profiles. Types of predictive models available.

Lead Ranking 120

Lead Ranking Work Management Marketing Management Lead Scoring 120

Customer Experience Matrix

FEBRUARY 21, 2014

This started by providing visitor lists and real-time alerts to sales people who were interested in specific accounts. It later extended to returning visitor attributes in real time so companies could pre-fill forms and personalize Web pages to match visitor interests. The system doesn’t store any information about individuals.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

APRIL 4, 2014

I had an interesting briefing a few weeks ago from Bottlenose , which sells what it calls a real-time “trend intelligence” system. The general idea is almost boringly straightforward: monitor events as they occur and pick out new and interesting information. Data sources.

Social Media 120

Social Media Enterprise Management Trends Work Management 120

Customer Experience Matrix

MARCH 26, 2014

The company has always been very tight with financial information, although client and employee counts they’ve provided for our VEST report suggest recent growth rates of 20% to 30% per year, which considerably lags the industry as a whole.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

MARCH 6, 2016

Infusionsoft also argues, I think correctly, that very small businesses are harder to serve than even slightly larger ones, because the smallest business owners have so many other priorities and often so little interest in marketing. Adding insult to injury, their company provided small business financing, which isn’t even of interest to me.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

JANUARY 5, 2016

What did look interesting was the number of ratings and/or reviews for specific products. Reviewer information on all sites except Software Advice starts with verifying that the user is a real person through requiring a LinkedIn log-in. But the following table gives a sense of how much information each site collects.

Marketing Automation Services 120

Marketing Automation Services Software Lead Ranking Paid Search Agency 120

Customer Experience Matrix

JUNE 13, 2016

ZenIQ assembles account data from a company’s CRM, marketing automation, and Web systems; supplements this with account and contact information from external sources; assesses the current state of each account; and takes actions to improve that state. Now things start get interesting. Then I saw ZenIQ.

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Work Management Buy 120

Customer Experience Matrix

FEBRUARY 10, 2017

Nearly every vendor who does this applies some form of natural language processing to extract information from unstructured sources. But it goes further by using artificial intelligence to identify records with questionably accurate information. Lead Genius does this too. Hot leads are pushed back to salespeople’s inboxes.

Marketing AI 120

Marketing AI Account Based Marketing Lead Scoring Lead Ranking 120

Customer Experience Matrix

FEBRUARY 4, 2014

A few interesting trends stood out: revenue growth is accelerating. My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Customer Experience Matrix

NOVEMBER 9, 2015

This is based on combining the CRM data with Radius’ own massive database of information about businesses. Like Radius, Infer works by importing the client's CRM data and enhancing it with Infer's information. It takes zero effort on the marketer’s part and the answer comes back in 24 hours. Mintigo ’s news came today.

Lead Ranking 120

Lead Ranking Lead Scoring Work Management Marketing Automation Services 120

Customer Experience Matrix

APRIL 13, 2016

This allows ONE to store nearly any kind of data including not just customer attributes and identifiers, but also interaction and purchase details, touchpoint configurations, and product information. Users can define calculations to create derived values such as engagement score, customer type, preferences, or interests.

Marketing Automation Services 120

Marketing Automation Services Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MAY 17, 2016

There are other, more subtle differences, such as tracking behaviors, interests, and funnel stages for an account rather than individuals. Account based lead scoring is also a relatively recent improvement that still isn’t universally available. And lead nurture campaigns are still primarily organized around individuals.

Account Based Marketing 149

Account Based Marketing Conference ABM Funnel Advertising 149

Customer Experience Matrix

DECEMBER 16, 2013

The advantage will be marketing programs that span both channels, delivering personally targeted information via display advertising and simplifying personalized marketing on mobile platforms that don’t support conventional cookies. The privacy dog won’t bark.

Trends 120

Trends Paid Search Agency Multi-Channel Ideal Customer Profiles 120

Customer Experience Matrix

AUGUST 21, 2015

So I did end up producing a landscape that still isn't as crowded as Scott's but does show the number of information sources available. There are some interesting differences in approach but, like any good landscape creator, I'll simply give you a set of logos and let you research from there.

Marketing Automation Services 120

Marketing Automation Services Vendors Gartner Software 120

Customer Experience Matrix

JULY 25, 2014

But LinkedIn doesn''t need that data: it already has vastly better information in its own files. The more interesting question is who, if anyone, will buy the business from Bizo. Retaining Bizo''s data business would only have raised questions about whether LinkedIn data was somehow leaking into the marketplace through Bizo.

Marketing Management 120

Marketing Management Linkedin Buy Privacy Policies 120

Customer Experience Matrix

AUGUST 25, 2016

Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Account Based Marketing 120