article thumbnail

8 Common LinkedIn Advertising Mistakes

The Point

In a remarkably short time, LinkedIn has grown to become a major player in B2B advertising (at about 20% of total industry spend, according to industry watchers ), quickly rivaling search advertising on Google. Unless your LinkedIn ad performance and ROI continues to hold steady, plan on introducing a new ad at least once a month.

article thumbnail

LinkedIn Marketing for Financial Advisors

FMG Suite

Harnessing the Power of LinkedIn for Financial Advisors. If you’re a financial advisor on LinkedIn and you don’t see numbers from social media like the ones reported in the survey, it may not have to do with what you’re posting, but what you’re doing beyond posting. million in assets. There are plenty of strategic ways to use it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]

Crimson Marketing

Inbound marketing delivers 54% more leads than traditional outbound marketing. 52% of marketers have found a customer via Facebook in this year. 43% of marketers have found a customer via LinkedIn in 2013. 55% of marketers increased their digital marketing budget this year. Infographics'

article thumbnail

How to Optimize Your LinkedIn Profile and Increase Your Influence

SmartBug Media

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

article thumbnail

Inbound Marketing Ideas for Your Business [Webinar FAQs]

LeadSquared

Last week, Sanchit Malik , the founder and CEO of Townscript , hosted an insightful webinar for us, on the importance of inbound marketing for businesses. How we can use blogs and whitepapers for inbound marketing, and what kind of tool you suggest to curate in other places? Secondly, go for inbound marketing.

article thumbnail

How to Build a Sales and Marketing Database from Scratch

Zoominfo

Before you buy lists be sure to confirm the legitimacy of the company by checking LinkedIn and review sites like G2 Crowd. Option 4: Inbound marketing. Inbound marketing is a great add-on to any list-building option, and should always be utilized. Read More: 90+ Important B2B Content Marketing Statistics.

article thumbnail

Tips to Repurpose Blog Posts into Winning Social Media Posts

SmartBug Media

Businesses throw time, energy, research, and resources into producing compelling, persona-driven inbound marketing blog articles. A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way. Step 2: Write the Social Posts.