Facebook content strategy is a time bomb for inbound marketing
grow - Practical Marketing Solutions
JUNE 29, 2015
Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. The goal of inbound marketing. Hubspot tends to view inbound marketing as an engine for leads. Really.
Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
B2B Lead Generation Blog
MARCH 23, 2015
Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. Starting off, attracting the right people and the speaking to the right audience is essential in a B2B inbound marketing campaign. How to Use LinkedIn to Generate Leads [More from the blogs].
Why Non-Profits Need Inbound Marketing
JUNE 24, 2013
An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. HubSpot is helping charity: water use the principles of inbound marketing to further spread the non-profit’s mission. This is one thing I don’t hear discussed a lot in the marketing world - effective and strategic marketing tactics for non-profits. Inbound Converts.
Why Your Company Should Hire an Inbound Marketing Agency
DECEMBER 10, 2015
As 2015 comes to a close, companies great and small are thinking about 2016 marketing strategies, tactics, and budget allocations. In the past, this yearly process consisted of weighing the merits of various outbound marketing initiatives, which usually included some combination of trade shows, direct mail campaigns, internal cold calling, and outsourced telemarketing efforts, often coupled with a steady dose of print, radio, and television advertising. Empowered digital consumers no longer need to rely on outbound marketing to be told about new products and services.
Content Marketing Playbook: Strategy and Roadmap
planning for a future in which GE would be a publisher, not just a marketer. redefine the role of marketing,” Comstock reflected in. When you hear marketing, most people. more we expect from marketing. sure that marketing has been redefined as innovators. in their content marketing journey, GE went above and beyond in their. successful content marketers. B.
7 Tips to Supercharge Your Content on LinkedIn Pulse
JUNE 16, 2016
B2B marketers are charged with creating massive amounts of content, primarily to fuel inbound marketing, social media, lead nurturing, and pipeline acceleration. It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively.
Why Buyer Personas are Crucial to Inbound Marketing Success
SEPTEMBER 11, 2015
would like to grab your attention briefly to talk a little bit about buyer personas and how they fit into your inbound marketing efforts. When it comes to developing your marketing and branding strategy, there is nothing more important than having a clear understanding of your target audience. In order to market successfully, you must first understand who you are marketing to. buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Email Marketing. Messaging.
Ruling Online: Henry VIII Maximises His Inbound Marketing Potential
OCTOBER 5, 2012
Henry VIII understands the importance of good marketing. Henry is moving all of his marketing work away from the old-fashioned outbound methods and into the exciting world of inbound marketing. And other early modern rulers should be advised that Henry is intending to do away with all international ambassadors to deal directly with foreign leaders on LinkedIn.
4 Steps To Align Your Sales Approach With Inbound Marketing
The Forward Observer
MARCH 19, 2015
Are you generating leads with modern, inbound marketing but trying to sell to them with traditional sales tactics? It’s affecting marketing as well. Rather than interrupting prospects with unwanted, irritating outbound messages that can be increasingly tuned out, marketers are turning to inbound marketing. Here''s how to align the methods. Information.
The 45 Inbound Marketing Terms You Should Know [Glossary]
SEPTEMBER 26, 2013
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary. Closed Loop Marketing. Inbound Marketing.
5 Big tips to make LinkedIn ads work for you
grow - Practical Marketing Solutions
SEPTEMBER 16, 2015
LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale.
Staffing and Launching Your Content Marketing Program
Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. Conclusion 35 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 On the evening of March 2, our content/marketing team. Platforms,” “7 Keys to SEO for Content Marketers,” and. What’s the Difference Between B2B and B2C Market- ing?” Marketers are humans too.
4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
The Forward Observer
OCTOBER 21, 2014
Social media can grease the wheels of your inbound marketing. According to the manufacturer, police officers once used WD-40 to remove a naked burglar trapped in an air conditioning vent. So what does WD-40 have to do with inbound marketing? To view a series of short videos of me explaining the inbound marketing methodology, click here. Here''s how.
8 Great LinkedIn Groups for B2B Marketers
JUNE 29, 2016
It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. From the group introduction: Largest and most active Marketing Group with 700,000+ members. Data Science.
10 Resources to Help You Teach Inbound Marketing
MAY 13, 2015
The way people buy has changed, so the way businesses market themselves has also needed to change. There are so many marketing strategies, tools, and tactics out there, and you need to assess them all and then learn them yourself so you can knowledgably educate your students. This Inbound Methodology Syllabus template is a guideline for a 15-week class. 10) Marketing Grader.
10 Ways to Kickstart Your Inbound Marketing Program
Digital B2B Marketing
MAY 1, 2012
Your initial inbound marketing results are promising, but you need more. Inbound marketing represents a major investment for B2B marketers. Traditional B2B marketers face a challenge. You have a proven marketing formula that includes investments in acquiring new contacts (or lead generation) and in nurturing those contacts. You want to change, but investing in inbound ahead of significant results throws a wrench in your budgeting and planning. Inbound marketing activities are proven, funded, mature and ongoing.
6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile
JUNE 8, 2012
The B2B marketing landscape continues to evolve. Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. B2B Marketing: Facebook vs. LinkedIn.
Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
JULY 11, 2014
So, you''ve decided to become an inbound marketer. You see, inbound marketing is a marketing strategy, but it''s also a philosophy. At the heart of it, you''ll be turning your focus away from company-focused marketing and toward customer-centric marketing. And for inbound marketing to truly work, you''ll need to become an inbound marketing student.
5 LinkedIn Must Haves
Social Marketing Forum
MAY 22, 2011
With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. With millions of people from all over the globe taking part in the conversation on LinkedIn, it [.]. B2B marketing B2C marketing Inbound marketing Social media marketing linkedin marketing online marketing social media marketingWhile not one of the most visible sites, it is definitely one of the most powerful.
The Rules of Inbound Marketing Rewritten for Outbound Marketers
Sales Prospecting Perspectives
OCTOBER 30, 2013
Sales Prospecting Perspectives is pleased to bring you a guest post from Lisa Fugere, Content Marketing Strategist at Radius Intelligence a company that offers sales prospecting software powered by big data. You can find her on Google + ! I cut my teeth in the B2B marketing world at a company that generates leads entirely through events and inbound marketing. Inbound marketing is riding a huge wave through the marketing world, and some of its wisdom will redefine the way we think about marketing in general. Find her on Google+ or LinkedIn.
39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
FEBRUARY 4, 2013
In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 39 Fantastic Inbound Marketing Blogs to Start Reading Today. 1) Adhere Creative. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Marketing is Not a Department.
5 Reasons Why Your Inbound Marketing Isn’t Working
Modern B2B Marketing
MARCH 22, 2013
by Dayna Rothman Here is a scenario that resonates with many marketers using inbound marketing as part of their marketing mix. You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. But, as the year comes to a close, your inbound growth has slowed. B2B Marketing Inbound Marketing
5 Ways to Use Your LinkedIn Profile to Attract Inbound B2B Leads
Social Media B2B
AUGUST 7, 2014
My friend Tom Skotidas and I are at it again and this time we talked about how anyone, but especially B2B sales pros, can use their LinkedIn profile to attract inbound leads. Tom calls this inbound social selling. Throughout your LinkedIn profile you should use keywords that are related to your products and services. Don’t Forget About LinkedIn Search.
Inbound Marketing Vs Outbound: When Did the World Become Black and White?
JULY 7, 2015
I’m often asked, “Should I use an inbound or an outbound strategy?” ” The BigBlog Advocate will tell you to go Inbound. To disarm the Inbound argument they will tell you to be aggressive and start sending email; then money will rain from the sky. Most marketing departments have figured out that their content needs to be “buyer oriented.”
Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
MARCH 28, 2014
If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. And here’s the kicker -- what if all of the people you’re trying to market to are already in your database. Surely, with a product and a market like that, you don’t need to boil the ocean to be successful.
38 Fantastic Inbound Marketing Blogs You Ought to Be Reading
FEBRUARY 4, 2013
In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. 38 Fantastic Inbound Marketing Blogs to Start Reading Today. 1) Adhere Creative. full service inbound marketing and branding agency, Adhere Creative's blog specializes in explaining branding and design from an inbound perspective. Marketing is Not a Department.
The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
JULY 10, 2014
But interruptive marketing techniques have been losing effectiveness for years now, so many startups end up wasting a lot of time and money on noise people have learned to ignore. There''s another way: You can create marketing people love to bring people to you. Jumpstart: The Guide To Growing A Startup With Inbound Marketing from HubSpot. A Few Tweetable Takeaways.
The Essential Ebook Creation Methodology for New Inbound Marketers
MAY 19, 2014
When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach. How to Generate Leads From LinkedIn. Not perfect.
10 LinkedIn Groups Every Entrepreneur Should Follow
MARCH 27, 2015
Third, LinkedIn groups aren’t exactly scarce. The first two are two popular LinkedIn groups you’ve likely already seen. The sheer number of members pretty much guarantees you’ll get a stream of useful ideas. 1) DM (Digital Marketing). Terms like “globalization,” “marketing myopia,” and the “glass ceiling” have appeared first in HBR according to Wikipedia. Cheers!
5 Insights to Help You Navigate the Inbound Marketing Job Market
OCTOBER 27, 2015
Inbound marketing has become the go-to tactic for many brands because it offers a more authentic and sincere way to connect with an audience, and its low cost and high returns–especially when compared to traditional outbound techniques–makes it even more appealing. Companies are filling their marketing departments to reflect this change. Background in Social Media Is Expected.
Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
MAY 26, 2015
Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. We created an inbound marketing career kit t o help out those of you interested in a career in inbound marketing. Download your Ultimate Inbound Marketing Career Kit here. Ahh, if only.
Optimize Your Content for Inbound Marketing: Part 2
JUNE 23, 2014
Now that I have your attention … Welcome to Part Deux of our two-part series about how to optimize your content for inbound, in which we continue to share insights from Arnie Kuenn, CEO of Vertical Measures (and bestower of the above quote), about getting found and getting known. Content Marketing Inbound Marketing SEO content marketing inbound marketing
The Inbound Marketer's Complete Guide to Newsjacking
MAY 23, 2012
If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! Newsjacking requires marketers to, in the immortal words of Nike, just do it. Breaking news, you guys!
5 Ways to Get Local with your Inbound Marketing
Modern B2B Marketing
JULY 30, 2012
by Kieran Flanagan In our post Go Local: Six Ways to get International Marketing Right, we ran through 6 key areas that your business needed to get right when expanding into new regional markets. In this follow up post we are going to look at how you can go local with your inbound marketing efforts. What will work best for your business? domains. Get the full eBook.
Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
B2B Marketing Insider
NOVEMBER 13, 2012
The web and social media have forever changed the tactics of marketing. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new customers. They can sense whether marketing is spin and self interest or truth and altruism. Pull marketing seeks to have a dialogue. Inbound hotlines.
10 Ways to Drive Instant Results With Inbound Marketing
MARCH 29, 2013
The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. So to add to Lieberman's already stellar list, here are ten more ways you can borrow from inbound marketing to see immediate positive changes in your marketing. Pretty cool for just one test.
14 Inbound Marketing Myths Nonprofits Should Stop Believing
JANUARY 30, 2014
Thinking about the future is something nonprofit marketers constantly do. From contemplating how to better engage Millennials , to seeking out new foundations as granters, there are seemingly countless things on the minds of these marketing pros. Read the 14 excuses below -- as well as my points about how inbound truly can help your marketing efforts. And let''s face it.
10 Incredibly Simple Ways to Maximize Your LinkedIn Profile for Inbound Marketing
JANUARY 12, 2012
Your LinkedIn profile is the public-facing summary of who you are, what you represent, what your professional history is, and your area of expertise. In essence, your profile is a snapshot of the brand you are sharing with the entire world. This is the secret to why LinkedIn’s database and people search capabilities are so impressive. LinkedInLocation – A no-brainer?
5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
Modern B2B Marketing
MARCH 1, 2012
by Jon Miller Are you using the right metrics to measure and demonstrate the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, content downloads, reach (e.g.
Top 10 B2B Inbound Marketing Predictions for 2015
JANUARY 27, 2015
As we start to settle into 2015, we are excited and optimistic about the outlook for business to business (B2B) marketers this year. There are many new opportunities on the horizon, and a wealth of sophisticated tools and resources to help marketers capitalize on those opportunities. This will let marketers provide the most relevant content, when and where a user needs it.
11 Rules You Must Follow to Be a LinkedIn Marketing Master
Great B2B Marketing
OCTOBER 17, 2014
At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has served us well. Of course, we do lots of “push” (outbound) marketing for clients, but we try to move them in the direction of pull marketing in order to drive awareness and leads up and drive new customer acquisition costs down. As a B2B marketer, one of the best social media tools you can use is LinkedIn. Don’t put social items on LinkedIn. Offer value.
Everything You Need To Know About Publishing on Linkedin
B2B Ideas @ Work
AUGUST 13, 2015
On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. These people have good reason to post to Linkedin, In a study by Econsultancy, Linkedin is responsible for 64% of referrals to corporate homepages. But to get results from Linkedin, you have to know how to publish the right way. That's a lot of people.
Five Steps to Effective B2B Inbound Marketing
JANUARY 24, 2012
The good news is that even companies with limited marketing resources can engage prospects and win new customers. The solution is inbound marketing! Instead of throwing away money on traditional “push” advertising techniques, pull your customers in through inbound marketing. As far as marketing priorities, design is nice but “content is king.”