If you believe everything you read (and lately there’s been a lot) about marketing automation, you’d think it is the killer app to solve all your lead generation problems. Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. How do you separate hype from reality, especially when it comes to industrial marketing? Are we comparing apples to oranges when we talk about marketing automation versus inbound marketing? How manufacturers are marketing today. It scored 8.6 MORE >>

by Kieran Flanagan In our post Go Local: Six Ways to get International Marketing Right, we ran through 6 key areas that your business needed to get right when expanding into new regional markets. In this follow up post we are going to look at how you can go local with your inbound marketing efforts. When you create the right inbound marketing machine  for your company, prospects are naturally drawn towards your content as they look for information around a topic relevant to a product you may be selling. What will work best for your business? domains. MORE >>

In some organizations, the primary role of marketing is simply to help sales make a deal. And I’m not sure traditional marketing is dead, but it ain’t what it used to be. So here are some facts to help support a move to an Inbound Marketing strategy… Recently the Corporate Executive Board’s Marketing Leadership Council released the results of a study they conducted among 1,900 B2B buyers. They call 60 “ the most important number in marketing &# and they just might be right! What does this mean for marketers? MORE >>

It was affectionately called the “Wayne Gretzky School of Marketing” slide and it was basically a photo and a single quote that said “Skate to where the puck is going not to where the puck has been”. Years later we have terms like Content Marketing (created by Junta 42 ) and Inbound Marketing (created by HubSpot ) that advocate the same type of approach. In reality Wayne Gretzky wasn’t a marketer but he was a very intuitive and successful hockey player. Share this on Linkedin. What to look for in a Social Media Marketer? Tweet This! Digg this! MORE >>

by Jon Miller Are you using the right metrics to measure and demonstrate  the success of your inbound marketing efforts? There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  Percent of leads with an inbound original source. MORE >>