ConvertKit

SEPTEMBER 15, 2021

Getting all the important information you want to convey in so few characters is an exercise in restraint and brevity. (To Instagram, Twitter, TikTok, and other major social networks have separate location and URL fields for you to fill out that don’t count toward your character limit. How to write your short bio.

Impressions 78

Impressions Advertising Mediums Press Social Media 78

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

Valasys

JANUARY 5, 2024

Social media platforms like Twitter have become prevalent and essential for communication and marketing in the digital age. With its 280-character tweets, Twitter provides a unique platform for individuals and businesses to establish a robust online presence.

Twitter 40

Twitter Practices Best Practices Eye-Tracking 40

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. How Brands Could Use Twitter Fleets.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Webbiquity

MAY 9, 2023

If one of your aims is to increase brand awareness, you need to track specific KPIs like followers, impressions, traffic, share of voice, and reach. You can also curate informative content for them and add your insights. Image credit: Twitter Here’s how Sprout Social is doing it. They should be challenging yet within reach.

Social Media 313

Social Media Social Marketing Planning Tips 313

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Marketing Insider Group

AUGUST 28, 2015

What do you need to achieve Twitter success? Is Twitter a means to an end or is it the end goal? Do you need 100,000 Twitter followers to be successful? Do you need to have engaging content to be a winner on Twitter? 5 Things You Need To Be Successful With Twitter. 5 Things You Need To Be Successful With Twitter.

Twitter 100

Twitter Ad brokers Differentiation Network Marketing 100

Webbiquity

APRIL 18, 2023

Your site should be fast and responsive, with all the needed information. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. LinkedIn is where business professionals make new connections, post jobs, learn new information, and make deals.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Webbiquity

JULY 13, 2021

Here are 12 more interesting findings from this impressive research effort. Twitter has 353 million users. The number one reason for using the Internet is “finding information” (63%). The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends.

Internet Marketing 317

Internet Marketing Mobile Marketing Social Media Google 317

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Branding Brand Identity 69

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. Let us know on Twitter @SproutSocial!

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. In our experience, using the same targeting and bid settings for both, Ads will generate up to 5x more impressions compared to Updates.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. Twitter Spaces has a pretty compelling value proposition.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Oktopost

JANUARY 8, 2022

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Twitter cover photo size: 1500 x 500px. Twitter profile photo size: 400 x 400px. Twitter image post size: 1600 x 1900px*.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 96

Twitter Effectiveness Demographics Stats 96

Convince & Convert

DECEMBER 4, 2015

More specifically, I’m talking about Twitter advertisements. We know that Twitter holds some (if not a good deal of) credence with brands and companies across the country when it comes to paid outreach. But when you invest in Twitter ads, are you really getting the most bang for your buck? highlight to tweet).

Twitter 96

Twitter Paid Search Agency Ads Word of Mouth 96

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 57

eCommerce Twitter Paid Search Agency Work Management 57

flux.la

OCTOBER 21, 2019

With 320 million active users , Twitter is the 9th largest social media network worldwide. As with all social networks, there are tips and tricks to using Twitter effectively to expand your business. While a bio on Twitter is limited to just 160 characters, a header photo can tell the story of your business without such limitations.

Twitter 72

Twitter Ideal Customer Profiles Business Social Media 72

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 94

Twitter Comparison Ideal Customer Profiles Click Rate 94

Webbiquity

JANUARY 28, 2022

You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.) they are generating. Media Coverage. Media coverage is another vital metric that your PR department should be tracking.

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Hubspot

MARCH 5, 2019

Nowadays, 75% of B2B businesses and 65% of B2C businesses use Twitter for marketing purposes -- which means Twitter outranks YouTube, Instagram, and Snapchat in terms of popularity among businesses. Undoubtedly, the popularity of Twitter for business makes the platform a crowded place. How to Buy Twitter Followers Fast.

High Quality Lead 75

High Quality Lead Twitter Buy Paid Search Agency 75

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. Research your competition.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Hubspot

FEBRUARY 20, 2019

When you begin implementing a social media strategy for your business, one of the first questions you'll ask yourself is this one -- Should my business be on Twitter, or Facebook? Twitter, on the other hand, is used to share ideas, real-time information, and trending news. Twitter vs Facebook Users.

Twitter 78

Twitter Facebook Business Paid Search Agency 78

Content Standard

SEPTEMBER 12, 2018

” He and the show’s host, Shareen Pathak , had been discussing the two ever-growing datasets available to marketers—consumer information and marketing performance metrics. Impressions Aren’t Always That Impressive. “I think impressions are just empty calories most of the time,” she explained.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. Just as when you meet a new person, when a new visitor hits your home page, you have seven seconds to make a first impression.

Ideal Customer Profiles 352

Ideal Customer Profiles Branding Brand Identity Differentiation 352

Martech

MAY 2, 2024

Labeling customer data and enriching it with contextual information, such as metadata, visitor profiles, and audience badges. It measures impressions, reach and frequency on linear TV. Automating standardization, transformation, error management, and enrichment for incoming customer data right from the source.

Marketing AI 78

Marketing AI Ad Frequency SMS Work Management 78

Marketing Insider Group

AUGUST 10, 2020

While participating in the fall 2019 ITSMA Marketing Vision conference, I attended some informative SAP sessions discussing their innovative use of ABM. Eric highlighted very impressive results and tight alignment with sales – a key determinant of ABM success. Follow him on Twitter @myfavemartin. A: That was a fun case study.

Account Based Marketing 326

Account Based Marketing ABM Work Management Marketing Management 326

Marketing Insider Group

JANUARY 4, 2021

Those are impressive numbers, so how can you get in on the search action? Twitter makes sense, as well. Otherwise, you’ll have fewer impressions, thanks to ever-changing algorithms. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result.

Growth Marketing 358

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 358

Sprout Social

SEPTEMBER 23, 2021

From initial alerts and warnings to disaster assistance and community responses, Twitter played an invaluable role in keeping the public connected during this time of uncertainty. They create a wealth of social data that can be used to inform how we respond to future natural disasters. Check Out the #ExtremeWeather Project.

Twitter 109

Twitter Communities Viral Marketing Analysis 109

Spiralytics

SEPTEMBER 11, 2023

What if the world didn’t see the witty banter between Wendy’s and its patrons on Twitter or the recent Facebook face-off between local burg ER joints ? It measures the cost of creating impressions, offering insights into how your ad reaches your target audience economically. Progress wouldn’t be possible.

Cost Per Thousand 125

Cost Per Thousand Cost per Lead Cost Per Click Cost 125

Marketing Insider Group

JANUARY 21, 2022

Facebook’s features are different from LinkedIn’s , which are different from features on Twitter. Without a plan behind each post, how can you expect your content to cut through all the noise and make a meaningful impression on your audience? It’s easy to get overloaded with information on social media. Use the Right Hashtags.

Social Media 316

Social Media Organization Media B2B 316

Sprout Social

MARCH 16, 2022

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Click-through rate (CTR) is the number of times users clicked in your post as a percentage of impressions during its lifetime—especially important if your goal is to boost conversions or leads. Click-through rate.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Sprout Social

FEBRUARY 8, 2021

Social teams can use a profile performance report to track awareness and visibility across networks like Facebook, Twitter and Instagram. Key metrics to look for: Impressions. Sprout’s Profile Performance Report brings key metrics for Twitter, Facebook, Instagram, LinkedIn and Pinterest together into one streamlined report.

Social Media 129

Social Media Media Paid Social Agency Ideal Customer Profiles 129

SocialPilot

MARCH 5, 2024

If not, then let’s see the list of consequences of avoiding Facebook metrics: Wrong audience targeting Fewer impressions and reach on posts Fewer conversions through better ads Low returns on Facebook marketing expenditure Less engagement Missing on the best times to post on Facebook Less referral traffic And the list could go on.

Facebook 83

Facebook Cost Per Thousand Cost Per Click Ad Frequency 83

Biznology

AUGUST 31, 2012

In that article, Patricio Robles wondered if your Twitter followers are silent or fake. As I read it, it started to make me wonder why we all want Twitter followers. We got on Twitter so that we could broadcast things we knew to audiences that wanted to hear from us and to hear back from them. Go read it now. Or Facebook friend.

Twitter 80

Twitter Ethics Broadcasting Social Media 80

Sprout Social

SEPTEMBER 30, 2022

Social networks are one of the main places where information is exchanged. Showing you took the time to tailor your pitch according to a prospect’s interests and needs could impress them and seal the deal. This includes informative, emotional and personal content. A weekly Twitter chat or Twitter Space ?

Tips 131

Tips Ideal Customer Profiles Work Management Marketing Management 131