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The Daily KPI Dashboard for CMOs

SmartBug Media

Check out this webinar on goal-setting and reporting for long-term success to help you narrow in on the dashboards you need. Current Condition KPI Dashboard This is another common dashboard type used to monitor the current condition of internal teams or another dataset. The first is website traffic.

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HubSpot’s February 2023 releases: The manager’s guide

Martech

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

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How the Flywheel Killed HubSpot's Funnel

Hubspot

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

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4 Marketing Ideas that You Should Use Daily

Navigate the Channel

This includes monitoring website traffic, social media engagement, email open rates, conversion rates and other relevant KPIs. Daily content creation and distribution can help you stay top-of-mind with your audience, establish authority in your niche and drive organic traffic to your website.

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3 Tips for Getting More Value from Your Landing Pages

Unbounce

But taking a longer-term view, it’s very likely that some of these prospects will eventually: Convert through other channels or sites not directly attributable to your landing page. Before you can start to take advantage of these longer-term converters, though, you need a better picture of where the visitors who do convert are coming from.

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11 Proven Lead Magnet Ideas for Building Your Email List

Webbiquity

HubSpot does a great job with its marketing-oriented workbooks. Of course, terms and conditions apply. QuickSprout once ran a video course on how to double website traffic in 30 days, years ago. Printable worksheets are great for consumers who like the idea of holding something tangible.

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

Drive traffic and build awareness. Is the traffic mostly generic? But, how the relevant metrics are tallied, along with context to overall market conditions also matters. Encourage loyalty and advocacy over the long-term. If so, it should probably be on your core tracking list. Which channels drive a bigger audience?