article thumbnail

Stop doing short-term digital campaigns

Biznology

But there is one simple thing you can do right away to get more relevant content in front of your target audience: Stop doing short-term digital marketing campaigns. You’ve got thousands of pieces of content on tens of thousands of web pages and very little of it gets any traffic, engagement, or leads. How does this help?

article thumbnail

5 Tips for Optimizing Your Landing Page for Mobile Traffic

Mailmunch

Optimizing your landing page for mobile traffic is no longer negotiable as more Internet users browse the web using mobile devices than with any other device. Worldwide, mobile traffic share is around 55% while desktop traffic, which had dominated historically, is about 42%. Mobile devices are the future. Source: Statcounter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Historical Optimization: 3 Tactics To Get Your Organic Traffic Growing Back

CoSchedule

SEO is a long-term game. You can reach the traffic growth and increase your leads much faster – 2-3 months. By signing up, you agree to CoSchedule’s terms of service, end user agreement, and privacy policy ; you are 16 years or older; and you will receive information from CoSchedule from which you can opt out at any time.

Traffic 62
article thumbnail

SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

Not only can it keep you one step ahead of the curve, but also turn your website into a magnet for traffic and engagement. Image Source: 321 Web Marketing Google has increasingly emphasized the importance of content quality, not just in terms of factual accuracy, but also in terms of the depth of experience and expertise behind it.

article thumbnail

How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.

Convert

Should you expose expensive paid traffic to a variant that may actually be worse than the control? Basically, you are betting on one of your page versions being significantly poorer in terms of driving desired actions than the other. Keep This in Mind Before Funneling Google Adwords Traffic to A/B Tests. Here’s why.

Traffic 52
article thumbnail

As lead gen grows on social media, marketers discuss what’s working

Martech

They can choose from brand awareness, driving traffic and collecting leads. Conditional logic can also be used to control the questions, which helps identify the right prospect for a campaign. But we’ll mostly drive traffic to a landing page.” In 2016, they were focused on high-volume, low-cost leads. More questions?

Lead Gen 113
article thumbnail

Why tight budgets mean maximizing content

Martech

Content also gives you relevancy in your niche and offers you the chance to educate prospects on your value, no matter the market conditions. Just remember to look at long-term trends and don’t bail on initiatives that had a brief dip and only need some refinement. Content makes that happen when you tell compelling stories.