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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. This is largely due to its viral capabilities and the visibility it offers. Not to mention, many marketers and advertisers are gravitating to TikTok due to its ability to increase a company’s chances of going viral.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

According to HubSpot’s 2023 Social Media Trends Report , here’s the ROI each social media platform offers: Instagram: 25% Facebook: 23% YouTube: 14% TikTok: 12% LinkedIn: 11% Twitter: 6% Clearly, social media marketing offers so much more than email in terms of ROI. Check out these social selling statistics.

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From Insight to Impact: Artificial Intelligence in Marketing for Maximum ROI

SmartBug Media

Where AI might struggle to adapt to sudden market changes or jump on viral moments, a human marketer can pivot as needed to seize opportunity. Check out these everyday digital marketing statistics for 2023 to get excited about goals you (and your AI marketing assistant) can work toward. Want extra credit?

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12 Best Lead Generation Ideas to Implement in 2021

Outgrow

Calculators have the ability to go viral and break the internet. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. If that isn’t enough information to get you to use giveaways, then check out these mind-blowing giveaway statistics ! . Calculators.

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Digital Marketing Strategies and Campaigns from Top Brands: Peaks & Pitfalls in 2019

Martech Advisor

According to HubSpot , 61% of marketers want to improve SEO and their organic presence. HubSpot’s marketing statistics show that 65% of millennials speak to their voice-enabled devices at least once a day. If your campaign goes viral, the results could be priceless. Todd Grossman , Talkwalker CEO, Americas.

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Lessons in Viral Marketing From the Sh*t My Dad Says

Hubspot

Creating content that goes viral is no easy feat. Originating as a fun, silly hobby he shared with friends, Halpern's musings have since gone viral and generated over 2.3 While there may be no secret sauce that guarantees you a viral marketing hit, Justin's success reminds us of a few key elements of many successful viral sensations.