Hubspot

FEBRUARY 20, 2020

Website indexation is not something you do as a marketer, but a process the search engine carries out when you publish new content online. An indexed website helps a site or page actually appear in search engine results — which is typically the first step to ranking and generating traffic.

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

APRIL 21, 2020

We’ve all been there — you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. It takes more than simply publishing content to stand out among your target audience and competitors. 6) Don't forget about search engine optimization (SEO). in response.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

APRIL 23, 2020

Consider the following example of how we could describe HubSpot in a “gobbledygook” way: HubSpot helps companies across multiple countries reduce churn by backfilling the sales pipeline with highly qualified traffic that generates leads that convert into customers with high lifetime value. Protect your search engine optimized pages.

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. The more posts we published, the larger our audience grew. A featured snippet is a concise response to a Google search query. Monthly search volume: over 8,000. Here's how we found out.

Traffic 76

Traffic Features Google SERP 76

Hubspot

AUGUST 7, 2018

Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design. Optimize your site for search engines. Internet Marketing Strategies.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

FEBRUARY 5, 2018

Here's how search is changing. Most recently, Danny Sullivan, Google's public liaison for search, published a comprehensive blog post on the search engine's featured snippets: the concise responses to search queries that appear above general results. Here's what Google's doing next. Here's how it works.

Features 76

Features Google Work Management SERP 76

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Method and Metric

JANUARY 3, 2020

As we start a new decade in the world of search, taking a moment to reflect on the past decade and all that has changed can offer a valuable opportunity for important insights. It’s important to be proactive in staying current as well as anticipating changes, trends, and new information when it comes to search engine optimization.

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Hubspot

JULY 21, 2017

question has been flying around HubSpot for a few years now. But at the same time, it turned out that we had a lot of landing pages for our offers -- the gates, if you will, that weren’t getting much organic search traffic. Hypothesis : We have a lot of offer landing pages that aren't getting much organic search traffic.

Landing Pages 98

Landing Pages Lead Scoring Lead Ranking Content 98

Hubspot

APRIL 23, 2018

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Search Engine Optimization. It will also allow you to re-focus your SEO efforts on users first and search engines second. Is Your Website Search Engine Optimized?

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. Duplicate content is also not penalized by most search engines -- rather, it's filtered. For example, “the U.K.,” “uk,” “England,” and “G.B.”

SEO 97

SEO Marketing Websites Optimization Domain 97

Hubspot

NOVEMBER 9, 2017

Or, it could pertain to search engine results. A featured snippet is a summarized response to a search engine query that appears on top of results. It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. Let's find out.

Features 73

Features Google SERP Lead Scoring 73

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. That's the panel on the right side of a Google results page with a business's hours, website, contact information, images, and related searches — all data that exists in Google's Knowledge Graph (more on this in just a minute). Really small. Image Source.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Hubspot

NOVEMBER 24, 2017

Is the search term itself losing traction? Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? Is the search term itself losing traction? Go to SEMrush and enter the post URL into the top search bar. Export this list as a CSV.

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

The Lead Agency

JUNE 10, 2019

Local Search Engine Optimisation, or local SEO , is a type of SEO that focuses on optimising a website so that it is found in local search results. As 46% of all searches on Google are seeking local information, local search is a vital component of any comprehensive Search Engine Optimisation campaign.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Moz

AUGUST 7, 2019

Because they all want the same thing: Search traffic that leads to website conversions, which leads to money. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. 2017 - Sept.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MAY 15, 2014

This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Why publish to Google+? First, let''s start off with some good news.

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Hubspot

OCTOBER 17, 2018

In addition to design, Quora's community provides rich and relevant answers to the things people are searching for and talking about. Quora also allows you to publish photo headshots, reinforcing its commitment to real, human answers -- with a hint of networking potential for the employee answering the question. What is Quora Digest?

Ad Exchange 76

Ad Exchange Lead Scoring Lead Ranking Work Management 76

Valasys

AUGUST 19, 2019

With the evolution of the content strategies for omnichannel marketing & with the evolution in the algorithms of the search engines, content marketing became an indispensable tool for the businesses, not only to generate leads but also to nurture them. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Moz

FEBRUARY 20, 2019

Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. As you’ll see below, organic search is their biggest channel in many ways. You're not making an automated report — even a HubSpot intern can do that. Keyword Hero.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Marketing Insider Group

SEPTEMBER 21, 2020

With a well-executed strategy, it’s possible to get your blog at the top of the search engine results pages (SERPs) and compete with high-authority sites. For SEO (search engine optimization) purposes, use keywords within the categories as much as possible. Configure your blog with a custom URL structure.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. As of today, we’ve written for well-known blogs like Foundr, GoDaddy, Search Engine Journal, SemRush, Marketo and many more. We started Chanty from scratch.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. 70% of B2B search queries are made on smartphones. It also ensures that the search engines can accurately crawl and index different pages on the site.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

DECEMBER 2, 2011

You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Why Optimize for Local Search?

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

JANUARY 20, 2020

Undoubtedly, search has changed in recent years. Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. From a user perspective, this makes sense.

Keywords 84

Keywords Hubspot SEO Research 84

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of them also as the words and phrases regular humans enter in search boxes on any search engine, predominately Google, to find content. Keyword relevancy? Nothing complex here.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. Infusing all your digital assets with SEO best practices should be part of your standard practice for every piece of digital content your school publishes. That's far too broad a keyword.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

FEBRUARY 25, 2014

There are endless Google algorithm updates to stay on top of to ensure we''re always showing up in search results for our target keywords, but as marketers, we don''t always have time to keep up with those ever-changing rules. However, it''s critical you use these keywords naturally -- so write for readers first, not search engines.

Keywords 28

Keywords SEO Optimization Clickthrough 28

Hubspot

NOVEMBER 9, 2011

But for the majority of people who see minimal gains after investing time and effort into legitimate content creation , it’s dismissive to say the problem is just bad writing or publishing too infrequently. Content marketers think great content will naturally rise to the top of search engines. Connect with HubSpot :

Content Marketing 28

Content Marketing Viral Marketing Inbound Marketing Content 28

Hubspot

JULY 18, 2014

This was one of the accounts of the carnage: Google’s John Mueller has announced that Google is making a major change in the search results around authorship. Specifically, Google is dropping the profile photo and circle count from the search listings where authorship is assigned to a web page. Has Author Rank been abolished?

Relevance 28

Relevance PageRank Word of Mouth SEO 28

Hubspot

SEPTEMBER 26, 2011

Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. So how can you best leverage your Twitter account for search?

Twitter 28

Twitter SEO Tips Profiling 28

Hubspot

DECEMBER 12, 2011

This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.

PageRank 28

PageRank SEO Lead Scoring Lead Ranking 28

Single Grain

JUNE 26, 2020

Optimize for Voice Search. The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. Design for Mobile First. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

DECEMBER 5, 2011

This publishing inconsistency throws followers for a loop and prevents you from building momentum. Short bursts of publishing quickly loses steam. Google+ business pages are still young; if you're going to make an attempt to leverage it for marketing, give it more time and dedicate yourself to regularly publishing fresh content.

Google 28

Google Business SERP Custom Publishing 28

Hubspot

DECEMBER 17, 2013

We always hear that blogging is important for our search engine rankings. is one of the easiest ways to improve your organic search performance. Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search.

Organization 28

Organization Long Tail Marketing Clickthrough SEO 28

Hubspot

SEPTEMBER 8, 2014

But if Google is being secretive, you can usually find heated debates and conversation on popular search engine sites and forums to help determine why the update was made. Search engine robots have become super advanced; if you wouldn’t want to read the content, neither would a search engine.

Google 28

Google CAN-SPAM Guidelines SERP 28