article thumbnail

Dwell Time is the SEO Metric You Need to Track

Hubspot

I didn't know it at the time, but I was actually contributing to a powerful metric — dwell time. Dwell time is the metric that runs through various search engine results pages (SERPs). Dwell time is the metric that runs through various search engine results pages (SERPs). What is dwell time?

Dwell 97
article thumbnail

15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

article thumbnail

10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

article thumbnail

User Engagement Is the New SEO: How to Boost Search Rank by Engaging Users

Hubspot

Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. Dwell Time. The dwell time metric is determined by the amount of time a user spends on a page before navigating back to a search engine. times longer on a webpage.

article thumbnail

Lights, Camera, Action: Video for Demand Generation

SmartBug Media

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Since people prefer watching videos, Google will display them on SERPs when applicable for certain educational and informational queries like “how to” or “what is”. Video Content Is Preferred.

article thumbnail

9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. You can clue into what these gaps could be by looking at the “People also ask” and “Related searches” sections of the search engine results page (SERP). This SERP feature aims to answer a user’s question immediately. percent of queries have one.

SEO 87