Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. Human-centered content in marketing is an extension of storytelling.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. HubSpot is a CRM platform widely used by B2B marketers. HubSpot also offers a wide range of learning opportunities for those wanting to get started with HubSpot or inbound marketing in general. LinkedIn , Twitter. I work on a small team.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Webbiquity

AUGUST 13, 2019

Storytelling. This can mean so many things, but something often glossed over in this particular strategy is the power of data in good storytelling. Data from Hubspot shows that five percent of the content we generate drives 90 percent of user engagement, and some 50 percent of content is going completely unused.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Rev

DECEMBER 8, 2017

Here’s why: The Art Of The Storyteller. Everyone loves a good storyteller. In fact, in a study presented by AdWeek, participants were given an example of a product- one with a basic description while the other had a story behind the product. The post Why Storytellers Make Up The Best Sales Teams appeared first on LeadCrunch.

Storytelling 60

Storytelling Word of Mouth Best Practices Ideal Customer Profiles 60

Hubspot

APRIL 26, 2017

HubSpot and Playbuzz joined forces to scour the web for amazing examples of interactive storytelling. Using search provides readers with a task to keep them engaged while presenting a healthy amount of information in a positive manner. How to Get Started with Interactive Storytelling. 2) National Geographic.

Storytelling 78

Storytelling Interactive Marketing Top of Funnel Examples 78

Zoominfo

SEPTEMBER 16, 2020

Your style guide should summarize your brand’s mission and explain how you want to present your company to the rest of the world. If you’re in need of some inspiration, we’ve compiled a list of B2B brands we think hit the nail on the head when it comes to brand development and storytelling. Ensuring Data Quality. Salesforce.

Branding 261

Branding Brand Identity B2B B2B Sales 261

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. Source: HubSpot. Use smart content to present personalized case reports to visitors based on their needs.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give B2B companies a unique opportunity to present data-driven information while also telling a relatable story. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Contently

SEPTEMBER 5, 2018

When you look at all the truly successful content marketing programs—GE, Red Bull, Dollar Shave Club, Dove, Hubspot, GE, Adidas, Marriott, Chase, Nike, Monster—they all have one thing in common: a commitment to telling great stories. They’ve almost managed to pinpoint the elements of storytelling that have the biggest impact.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Webbiquity

JANUARY 18, 2024

Moreover, you can also boost brand awareness by using storytelling and sharing your brand’s values and mission, while tying them to recipients’ pain points. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Zoominfo

AUGUST 12, 2018

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. With Genesys’ exceptional storytelling, they targeted audiences interested in actual humans in service positions rather than state-of-the-art AI and bots systems.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

SmartBug Media

SEPTEMBER 23, 2020

For example, in the Leading a Legacy session yesterday, Bob Iger talked about how The Walt Disney Company continues to build content around their purpose - inspirational storytelling. Focus on presentation Think about how search engines display in your industry and build your content around what they like to showcase.

SEO 105

SEO Lead Ranking Lead Scoring Hubspot 105

Contently

APRIL 19, 2021

Educational courses are lead gen machines , just ask HubSpot, which offers a phenomenal set of online marketing courses. So what do HubSpot and TikTok have in common? At Contently, I think you know how much we value storytelling by now. Teach us (quickly). They both utilize chunking.

Branding 182

Branding Brand Identity B2B Paid Search Agency 182

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. Source: HubSpot ). They present social proof that gives potential customers buying confidence. They present social proof that gives potential customers buying confidence.

Design 127

Design B2B Case Study Case Studies 127

ATAK Interactive

SEPTEMBER 15, 2020

You need to be able to help create interactive presentations, videos, the type of tools that salespeople need in our age of virtual selling. . ” But in those numbers tells a very big story and marketing is all about storytelling in one way, shape, or form, right? Whether it’s internal or external.

Top of Funnel 146

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 146

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

SmartBug Media

MARCH 8, 2022

The first time I heard Dr. Brené Brown speak was at HubSpot’s INBOUND 2018. Contemporary marketing is a medley of hard-core metrics and processes intertwined with stunning and creative storytelling. Christina Garnett - Senior Marketing Manager, Offline Community & Advocacy for HubSpot. Yamini Rangan - CEO, HubSpot.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

Marketing Insider Group

JULY 23, 2014

Late last year I shared the 25 best presentations of the year on slideshare. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations. geekingout ).

Best Practices 100

Best Practices Storytelling Internet Marketing Mobile Marketing 100

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The course curriculum covers the basics of blogging and storytelling.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Hubspot

MAY 5, 2014

If you''re regularly on our blog, you know that we love SlideShare presentations. Last year we posted an article about 20 inspiring SlideShare presentations we wanted to share with our audience. There are so many more presentations like these that are valuable that we wanted to share another 20 for you to check out.

Storytelling 28

Storytelling Peer-to-peer Internet Marketing B2B Sales 28

ATAK Interactive

SEPTEMBER 15, 2020

You need to help create interactive presentations, videos, the type of tools that salespeople need in our age of virtual selling. . ” But those numbers tell a very big story , and marketing is all about storytelling in one way, shape, or form, whether it’s internal or external. Nowadays, it is much different.

Top of Funnel 78

Top of Funnel Paid Search Agency Trade Show Advertising Funnels 78

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? This is critical to building a narrative for your data storytelling to highlight how your social efforts are paying off in relation to your organization’s broader marketing strategy.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Hubspot

JUNE 3, 2015

While we all know that SlideShare is a highly visual platform, the most important aspect of any SlideShare presentation isn't actually the design -- it's the story. But crafting a compelling story for your presentation takes time. But crafting a compelling story for your presentation takes time. which has 2 million+ views).

Template 28

Template Design Storytelling High Quality Lead 28

Hubspot

FEBRUARY 16, 2022

(If you already know what a sales hook is, and how to create one, feel free to skip to the section where we highlight HubSpot sales reps' real-life examples.). 5 Tips for Creating a Sales Hook, According to HubSpot Sales Reps. HubSpot Sales Manager Alex Santangelo recommends speaking in the prospect's language.

Work Management 90

Work Management Marketing Management Tips Hubspot 90

The Lead Agency

FEBRUARY 8, 2023

Trend 2: The Importance of Brand Storytelling in B2B Marketing 81% of consumers say they need to be able to trust a brand in order to buy from them – Edelman B2B storytelling is an excellent way for target customers to build trust in a business through developing relationships between the brand and its audience.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Zoominfo

DECEMBER 19, 2018

Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. 7. Carla Johnson. 8. Capterra. Josh Bachynski.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Strategic-IC

JUNE 11, 2019

This year, for the first time, Drift’s Hypergrowth conference came to London and brought with it a range of excellent speakers, from the inspirational Victoria Pendleton to HubSpot CEO Brian Halligan. Storytelling is a Fundamental Marketing Skill.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Hubspot

JANUARY 29, 2019

Instead, it was what attracted most marketers to the industry in the first place -- "storytelling". Content marketing’s steady adoption of storytelling is an exciting new opportunity for content creators. When HubSpot first started, we noticed traditional, interruptive marketing didn’t appeal to consumers anymore.

Examples 100

Examples Branding Brand Identity Ad Exchange 100

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 330

Storytelling Case Studies Paid Search Agency Top of Funnel 330

Hubspot

AUGUST 21, 2023

Follow Along With HubSpot's Business Proposal Template Download the Template for Free Types of Business Proposals There are two types of business proposals: unsolicited and solicited. HubSpot's Free Business Plan Templates Download these Templates We know how crucial a great business proposal is to your and your client’s success.

Template 69

Template CMS Development Examples Marketing Proposals 69

Content4Demand

SEPTEMBER 5, 2019

Do you push your team to test new storytelling methods, formats and design practices to make your campaigns stand out? If you missed his “MKTG 2030” presentation at Content Marketing World , CMSWire’s recap covers the basics. It was a common theme at Hubspot ’s recent INBOUND 2019 event in Boston. Killer Content.

Co-Registration 54

Co-Registration InsideView Account Based Marketing ABM 54

ClearVoice

AUGUST 11, 2023

A recent study by HubSpot found that 82% of marketers plan to use AI tools for content creation within the next year alone. Navigating the Challenges of AI: Mastering Prompts for Optimal Results Generative AI presents a ton of exciting possibilities. If you are presenting content that’s AI-generated, tell them!

Ad Building 52

Ad Building Marketing & Strategy Privacy Ethics 52

Zoominfo

OCTOBER 5, 2021

Carla Johnson Carla Johnson is a world-renowned storyteller, an entertaining speaker, and a prolific author. Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action. We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Hubspot

JANUARY 23, 2015

Some presentations are better than others. But the best SlideShare presentations represent all three. And if you''re looking to get started making your own PowerPoint or SlideShare presentation , why not learn from the best of the best? 25 Great SlideShare/PowerPoint Presentation Examples for Marketers.

Examples 28

Examples Advertising Agencies Best Practices Paid Search Agency 28

nDash

NOVEMBER 19, 2020

Presently, I am the Executive Director of Wichita Public Schools.”. Storytelling is what I do best. HubSpot Inbound Marketing certified . I harness the power of storytelling, content marketing, and creativity to create content that better connects with audiences and helps you expand your reach. College Professor.

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52