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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right.

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Email Open Rates By Industry: See How You Stack Up

Hubspot

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

Open Rate 100
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How to Research like HubSpot’s Research Team

Hubspot

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

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The Best Time to Send an Email (Research-Backed)

Hubspot

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. HubSpot 's marketing email tool allows users to create and send automated emails for free. The highest line of the graph represents the open rate. Image Source.

Research 101
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How to Get to Know Your Email Subscribers, According to Research

Hubspot

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. What day/time are your open rates higher? Open rates, click-through rates, and other standard email metrics all give you signals. Do buyer persona research. Use analytics.

Research 101
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How to Research like HubSpot’s Research Team

Hubspot

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

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The Top 5 Reasons Brands Make Videos [New Research]

Hubspot

Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80% , and the mere mention of the word "video" in your email subject line increases open rates by 19%. Let's dive in. Brands use videos to increase brand awareness.