Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Twisted logic, yes, but a valid open rate metric?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Optinmonster

AUGUST 24, 2023

Brevo (formerly Sendinblue) is an email marketing tool with high email deliverability, an easy-to-use campaign builder, and bulk email services. Finally, you can analyze the results of your campaign with A/B testing and measure parameters such as click rates, open rates, and conversion rates.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 110

Open Rate Click Rate CAN-SPAM Advertising Benchmark 110

Hubspot

MAY 19, 2016

Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database. 4) The HubSpot Marketing Blog's Email Marketing Topic Page. A Marketer's Guide to Email Deliverability: How to Avoid Email Spam Filters ". 7) HubSpot Research.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

The Lead Agency

AUGUST 6, 2018

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Porch Group Media

AUGUST 31, 2021

According to recent research by Litmus, ROI for email is $36 for every $1 spent and other research puts this number even higher at $42 for every $1 spent, which is an astounding 4,200% ROI. According to HubSpot, 46 percent of all email opens now occur on mobile. This is higher than any other channel. percent).

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 210

Paid Content Stats Marketing Budget Webinar Metrics 210

Outgrow

MAY 16, 2023

Measuring bottom-of-the-funnel metrics like leads, value, and ROI using tools like HubSpot and Salesforce About our host: Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. And we managed to retain something like 92,000 just over 100,000 emails in terms of there being a meaningful response, it was deliverable.

Top of Funnel 52

Top of Funnel Marketing AI Email Marketing Work Management 52

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. So, let’s explore the processes behind deliverable emails and proper time management. Therefore, industry research is a must. According to their research, Tuesday emails get the highest open rate (from 19,9%).

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

BuzzSumo

MARCH 21, 2017

As you can see from this research provided by Boomerang, this is no small amount, either. Here, again, Boomerang’s research is helpful…and surprising. Boomerang reported a response rate of at least 50% when writers kept to this length. According to research from Adestra , that word will drop your open rate by 11.4%

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Hubspot

AUGUST 21, 2023

I took a look at your business and noticed that [personalized comment based on research]. Would you be open to setting up a call to discuss this further? By personalizing the message based on research, the sender can show that they are genuinely interested in helping the recipient achieve their business outcome.

Template 69

Template Work Management Case Studies Case Study 69

SendX

MARCH 18, 2021

According to research , the number of email users worldwide reached 2.9 Event Management, Deliverability. It will boost your open rates, and therefore resulting in more engagement by the users. HubSpot Hubspot is an all-in-one marketing and sales platform, usually preferred by B2B companies. billion in 2019.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Hubspot

MAY 23, 2017

When I met Stream Creative (now a Platinum HubSpot Partner) in 2010 at HubSpot's INBOUND event, they told me they had no recurring revenue. It's why I started HubSpot's agency partner program in 2008, and why I've launched an agency partner program at my new company, Databox. Every year, their percentage would go up.

Advertising Agencies 72

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 72

Hubspot

OCTOBER 2, 2013

If we don’t take the time and energy to personalize and write content that is interesting to them, it will eventually hurt the deliverability rate of our future emails. Email Deliverability 101. Opening an email and then deleting it (vs. HubSpot Experiment. How Can You Improve Your Email Deliverability?

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

SendX

FEBRUARY 16, 2021

By definition, email optimization is a range of practices marketers use to improve the deliverability, engagement, and conversion of the emails they send. Researchers found out that 47% of users open emails based on the subject line - that’s why it’s crucial for marketing teams to test email content and choose the most appealing subject line.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Only B2B

AUGUST 17, 2023

Research indicates that nurtured leads tend to make purchases 47% larger than those who haven’t been nurtured. open rates , a stark contrast to the 13.1% rate for non-personalized emails. A study by Sirius Decisions reveals that aligned content can boost conversion rates by 72%. uplift in click rates.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “How to Survive Your Next Overnight Flight”. As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. How-to content.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

JUNE 2, 2014

Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. Today I’m going to give you three tips to improve your subject lines so you can increase your engagement and improve your open rates.

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. What about open rates? Compared to click-through rates, open rates are not a very reliable metric.

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Hubspot

DECEMBER 7, 2010

One way to get ahead of the curve is by attending MarketingSherpa’s Email Summit ’11: Tackling the Top Email Challenges with All-New Research, Case Studies and Training. HubSpot will be reporting live from the event and passing on the lessons we learn together. Increasing deliverability? Connect with HubSpot :

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

Hubspot

MAY 6, 2014

Segmentation helps you impact critical email metrics, seeing improvements like: Increased open rates. Lower opt-out/unsubscribe rates. Better deliverability. Even HubSpot’s own research of sending personalized email messaging has resulted in nearly 3X clickthrough rate improvement over general email sends.

Segmentation 28

Segmentation Clickthrough Opt-out Deliverability 28

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. How-to content “Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “How to Survive Your Next Overnight Flight”. As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

Hubspot

DECEMBER 14, 2012

The data is divided up into four categories: email performance, subject lines, email behavior, and deliverability and devices. 1) Email clickthrough rates dropped to 4.4% 3) Email open rates decreased in Q2, down slightly from 26.2% 6) Open rates for triggered emails hit 49.8% Email Performance Trends.

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

Hubspot

DECEMBER 29, 2011

While we've performed tests and released research on email sending frequency , every brand's email marketing campaign objectives and subscriber lists are unique and thus require fine-tuned testing to determine appropriate sending frequency. Connect with HubSpot : If you guessed "test," you're right on the money!

Sample 28

Sample Optimization Click Rate Opt-out 28

Porch Group Media

JANUARY 19, 2021

Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. Email remains one of the most used and effective marketing channels.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

Hubspot

JANUARY 3, 2012

It's not that email open rate isn't important. No one can redeem your email offers if they don't open the email first, right? But with the prevalence of preview panes and the emergence of tools like Priority Inbox, the metric that gets email marketers salivating most is email click-through rate (CTR). But don't feel bad.

Click Rate 28

Click Rate CTR Urgency Marketing Mobile Marketing 28

Hubspot

JUNE 27, 2012

The choice is yours, but we recommend the latter, considering that 50% of leads are qualified but not yet ready to buy , according to Gleanster Research. For a sense of how you can organize your resource center, check out HubSpot's own Marketing Resources section here. Why Reconversions Matter.

Top of Funnel 28

Top of Funnel Sales Qualified Leads Leads Lead 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Unless you're just getting started, hopefully you've already conducted some initial keyword research to inform your SEO strategy. Use Your Analytics To.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Porch Group Media

DECEMBER 9, 2019

Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and successes. Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. Email deliverability (37%). Jupiter Research).

Email Marketing 59

Email Marketing Paid Search Agency Deliverability Click Rate 59

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it. Step 2: HubSpot generates an RSS email of our latest content. Here's what I found.

Email Marketing 73

Email Marketing Hubspot Clickthrough Lead Ranking 73

Single Grain

JUNE 1, 2021

The industry is varied, ranging from video conferencing solutions to sophisticated customer relationship management (CRM) platforms, like HubSpot or SalesForce. . Email Hunter will also verify the emails for you by checking their deliverability. This often includes cold email campaigns. . Want to grow your organic traffic by 20-100%?

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Ideal Customer Profiles Work Management 98

The Marketing Blender

JULY 25, 2022

According to research by McKinsey & Company, email marketing has a 40 times higher productivity rate than social media marketing. To improve your email conversion rate, write short but descriptive paragraphs when writing your emails. Some of the things that you should measure are: Conversion rates. Open rates.

Email Marketing 52

Email Marketing Practices B2B Marketing Planning 52

Hubspot

JANUARY 7, 2013

If you use a content manager -- like HubSpot or WordPress, for example -- you can easily create a site from scratch and customize it without touching any code. Aberdeen Group research shows that personalized emails improve clickthrough rates by 14% and conversion rates by 10%. Keep it simple.

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Zoominfo

NOVEMBER 27, 2018

Yet, research reveals shorter isn’t always better. In fact, one study found that subject lines on the longer side –61 to 70 characters–had the highest average read rate at 17% ( source ). Yet, spam words don’t affect email deliverability as much as they once did. lower click-through rate. higher click-through rate.

Email Marketing 100

Email Marketing CAN-SPAM Opt-out Click Rate 100