LeanData

JULY 19, 2022

With so many email clients, malware protection tools, and spam filter services in use, email statistics are getting very messy. Between deliverability problems and email scanners messing with your open rates, how can we use this email data to make better decisions? If so, how can we normalize the data over time?

Email Marketing 97

Email Marketing Demand Ad Building Marketing Automation Services 97

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 107

Open Rate Click Rate CAN-SPAM Advertising Benchmark 107

Porch Group Media

NOVEMBER 10, 2022

Constant Contact reports that for every $1 a company spends on email marketing, they can expect to earn $38 of revenue on average. A/B testing can increase your email marketing ROI by as much as 37%. HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions. billion by 2027.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Mailmunch

JUNE 9, 2021

Surprised and shocked, I went to research further and saw some more people agreeing with it. . Then how can some marketers claim email marketing is dead? . Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. . I hardly think so. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Hubspot

JULY 7, 2020

HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. To explore the accompanying dataset on your own, you can find our interactive microsite here. Email open rates have hovered around 10-20% above the benchmark throughout Q2. On the sales side, things aren't going so well.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

JULY 6, 2020

In HubSpot's 2020 State of Marketing Report , roughly 80% of marketers said their brand's email engagement had improved in the last year. Our researchers also discovered that brands make an average of $42 for every dollar spent on email advertising. Email marketing is actually thriving. Here's a great example. Other Reasons.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

The Lead Agency

AUGUST 6, 2018

Whether it is segmenting your audience or using A/B testing for keyword research, you will find strategies in this article to help boost engagement with your audience. According to research at HubSpot , ‘86% of business professionals prefer to use email when communicating for business purposes.’. Why Email Marketing?

Email Marketing 83

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 83

Porch Group Media

OCTOBER 1, 2020

In research by Seventh Sense, almost half of survey participants said they plan to send more emails to communicate with customers and prospects as a result of the Covid crisis. According to HubSpot, email marketers are sending 27% more emails than they then did pre-coronavirus. Approximately 90% of U.S. Automated Email Journeys.

Stats 71

Stats Email Marketing Trends Planning 71

Hubspot

JUNE 15, 2020

Today, mounting research shows that mobile optimization is even more vital to your email marketing strategy. But with so many resources, oftentimes in the form of extensive reports, it can be hard to find the time to keep track of important industry stats and information, such as that around mobile optimization. Econsultancy, 2019).

Stats 101

Stats Mobile Marketing Email Marketing Planning 101

Hubspot

MAY 19, 2016

But as you can likely tell by the steady stream of messages still flowing into your inbox every day, not to mention the ones you write and send yourself, email continues to keep on keeping on. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

Resources 78

Resources Email Marketing Deliverability Clickthrough 78

Optinmonster

APRIL 22, 2020

How to send emails via WordPress that don’t end up in a SPAM folder. Consider the following: Transactional emails have open rates that are up to 8x higher than any other email and can generate up to 6x more revenue (Campaign Monitor). They also have an average click-through rate (CTR) of 4.8% (99firms.com).

Examples 89

Examples CAN-SPAM Trigger Marketing Work Management 89

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 52

Open Rate Click Rate CAN-SPAM Advertising Benchmark 52

BuzzSumo

MARCH 21, 2017

As you can see from this research provided by Boomerang, this is no small amount, either. This probably isn’t breaking news to you, but it turns out that Mondays can make people a bit grumpy. They can also make people less receptive to your email. Here, again, Boomerang’s research is helpful…and surprising.

Email Marketing 110

Email Marketing Effectiveness CAN-SPAM Response Rate 110

Outgrow

NOVEMBER 8, 2022

Research reveals that one of the highly used forms of content marketing for marketers is email newsletters. A little effort and a lot of thought that goes behind nurturing emails can pay off well in the long run. Moreover, research has shown that email marketing gives a far better ROI compared to other forms of marketing. .

Outgrow 59

Outgrow Godaddy Top of Funnel Ad Frequency 59

KoMarketing Associates

MARCH 18, 2014

After all 91% on consumers open email every day, according to ExactTarget via HubSpot. However, when done right, email marketing can have great open and click-through rates, as well as a guaranteed sales generator for your business. Creative innovation and B2B marketing can go hand-in-hand.

Work Management 120

Work Management Email Marketing B2B Marketing Marketing & Strategy 120

Porch Group Media

AUGUST 31, 2021

According to recent research by Litmus, ROI for email is $36 for every $1 spent and other research puts this number even higher at $42 for every $1 spent, which is an astounding 4,200% ROI. According to HubSpot, 46 percent of all email opens now occur on mobile. This is higher than any other channel.

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

SmartBug Media

MAY 15, 2020

Optimizing your website for search engines, known as SEO, can help your website gain a higher listing in search results. If you use a keyword too many times on a page (called “keyword stuffing”), it can hurt your ranking. Page errors can hurt your ranking online. Search Engine Optimization. increase adoptions of furry friends).

Cost 105

Cost Paid Search Agency Planning Work Management 105

PureB2B

MAY 30, 2022

Cold email can be a massive driver of revenue growth. But, the truth is that everyone can tell when you’re sending a cold email based on a cookie-cutter template. How can they tell? As soon as a site like Close or HubSpot publish their latest cold email templates, they’re going to be put to the test by sales reps.

Copywriting 62

Copywriting Practices Best Practices Template 62

Crimson Marketing

DECEMBER 12, 2014

Email campaigns can be put together in a matter of days, if not a few hours, and deployed immediately. Marketers can also send out campaigns on the same day they were developed. For example, you can create separate personalized campaigns for buyers in New York City and another for those in Los Angeles.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Belkins

JANUARY 20, 2020

However, there is a difference that is very relevant to your open rate and response rate. The same thing can be said about emails. Sometimes, your sales templates make your conversion rate skyrocket. Therefore, industry research is a must. That means you’re ready to start scheduling your emails.

Best Practices 40

Best Practices Work Management Ideal Customer Profiles Open Rate 40

Directive Agency

JUNE 12, 2020

Email campaigns, lead generation content, and other campaigns can be useful to improve your lead volume. It’s critical to have a plan B on how your team can generate leads and nurture them until they are ready to make a purchasing decision. The average email open rate is 17.6% for tech and SaaS companies.

Activities 72

Activities Search Marketing Work Management Planning 72

TrustRadius Marketing

NOVEMBER 7, 2019

Because of that, I started researching the software products that could be helpful to me and my company (and at the same time, not cost an arm and a leg). 10+ years later, I can now compare several of the products we’ve used during this period – namely, HubSpot, MailChimp, Reply, and SendGrid. Website: [link].

Marketing Automation Services 40

Marketing Automation Services Budget Programs Work Management Marketing Automation 40

Content Standard

MARCH 2, 2015

But use the wrong subject line, and even a well-crafted email can wind up in the trash bin. To glean insight on subject lines and how they relate to effective email marketing campaigns, Alchemy Worx analyzed 21 billion marketing emails sent by 2,500 brands, discovering which words positively and negatively impacted open rates.

Email Marketing 40

Email Marketing Effectiveness Paid Search Agency Open Rate 40

Outgrow

AUGUST 11, 2020

and 22.86% open rate. The true power of email marketing in terms of CTR and conversion rates lies behind the powerful and correctly written copy that prompts a consumer to open and read the message. Which Direct Response Marketing Techniques Can You Borrow? Show value. Wrap up with a CTA.

CTR 105

CTR Conversion Rate Conversion Click Rate 105

Zoominfo

DECEMBER 20, 2019

This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “How to Survive Your Next Overnight Flight”. As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”. How-to content.

B2B 243

B2B CAN-SPAM Zoominfo Open Rate 243

Hubspot

JUNE 2, 2014

Will they hit spam? Wouldn''t it be nice to know beforehand if your email would get opened? But you can stack the deck in your favor by following a few best practices for increasing email open rates. But there''s lots of ways you can get creative here. Tip #3: Avoid SPAM Triggers. What do you see?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

SendX

MARCH 18, 2021

According to research , the number of email users worldwide reached 2.9 The best part is you can go back to the older versions which comes in handy quite often. It will boost your open rates, and therefore resulting in more engagement by the users. You can personalise them as per your requirements. billion in 2019.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Hubspot

MAY 24, 2011

Telemarketing and cold calling follows, reaching a peak in the 1980s or 1990s when Americans can remember getting multiple calls during the dinner hour trying to sell them something. Today about 90% of all emails sent are spam, totaling over 90 trillion spam messages sent every year. Connect with HubSpot :

Telemarketing 28

Telemarketing Cold Calling CAN-SPAM Paid Search Agency 28

Only B2B

AUGUST 17, 2023

Research indicates that nurtured leads tend to make purchases 47% larger than those who haven’t been nurtured. open rates , a stark contrast to the 13.1% rate for non-personalized emails. A study by Sirius Decisions reveals that aligned content can boost conversion rates by 72%. uplift in click rates.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Hubspot

FEBRUARY 11, 2011

To ensure deliverability of your emails, make sure your subject lines don’t include spam-triggering words. The list of ESPs one can choose from these days is long. HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. What about open rates?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Zoominfo

DECEMBER 20, 2019

And while this post centers around sales prospecting, these best practices can be adapted for networking, internship, and general cold email subject lines. This email subject line from Sumo got a 64% open rate by teasing a new trend. As Act-On’s Nathan Isaacs says , “You can’t buy beer with open rates.”

B2B 130

B2B CAN-SPAM Zoominfo Open Rate 130

SendX

FEBRUARY 16, 2021

When done right, it can generate impressive returns - 4200% return on investment. Researchers found out that 47% of users open emails based on the subject line - that’s why it’s crucial for marketing teams to test email content and choose the most appealing subject line. Using spam triggers.

Optimization 245

Optimization Tips Deliverability CAN-SPAM 245

Marketing Insider Group

SEPTEMBER 14, 2020

Maybe you can use some of these in your next budget meeting. By ‘we” I mean my 17-year old daughter who helped me a ton with the research. Pew Research Center ). We can help: just check out our content marketing strategy guide for content). Our own content frequency research shows why this is so important.

Stats 265

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 265

Hubspot

SEPTEMBER 15, 2011

When it comes to lead nurturing , the difference between effective campaigns and scheduled spam often boils down to the details. Gleanster Research estimates that 50% of leads who are qualified to buy are not ready to purchase immediately. Knowing these benchmarks can help you appropriately space out your communications.

Lead Nurturing 28

Lead Nurturing Advertising Benchmark Sales Qualified Leads Campaigns 28

Hubspot

DECEMBER 7, 2010

One way to get ahead of the curve is by attending MarketingSherpa’s Email Summit ’11: Tackling the Top Email Challenges with All-New Research, Case Studies and Training. HubSpot will be reporting live from the event and passing on the lessons we learn together. Can you easily create A/B tests of your email offers?

Planning 28

Planning Marketing Plans Email Marketing Click Rate 28

Hubspot

OCTOBER 2, 2013

While the ISPs don’t tell us exactly how they weigh and assign value to each action, we can assume that stronger engagement actions hold more power than weaker engagement actions. In the research paper " The Learning Behind Gmail Priority Inbox ," the authors from Google discuss some of the different metrics used to evaluate engagement.

Deliverability 28

Deliverability Click Rate CAN-SPAM Opt-out 28

SendX

SEPTEMBER 21, 2020

If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails. According to research, 60% of consumers note that email is their favorite channel for promotions and updates from businesses. Both big and small businesses can run good email campaigns.

Paid Search Agency 201

Paid Search Agency Email Marketing Work Management Marketing Management 201