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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

Open Rate 110
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3 Drip Campaign Emails With An Above 40% Open Rate

Hubspot

I felt like a salesperson with this perfect prospect, but I couldn't find the words to convey how I could change this person's business. Create the content (and personalize it). It's possible to create relevant and lightly personalized content that you can send to certain segments in your drip campaign. Open Rate: 44.3%.

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How to Maximize ROI with Email Marketing for B2B

Webbiquity

Personalization Is the Way to Go Companies can improve their prospects’ chances of engagement and conversion by personalizing their messaging and services to appeal to particular target audiences. Image credit: WordStream According to Instapage , including just five words in your subject line can increase opens by 15.9%.

ROI 170
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Email Open Rates By Industry: See How You Stack Up

Hubspot

Hopefully you have some idea of what your open rate is -- but do you know how you rank against the rest of your industry? Maybe your current rate is 20%. Find out how your email open rate compares to your industry. The overall average open rate across all industries is 32%. Let’s do some quick math.

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HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know

Litmus

We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. You’ll find specific details on: Email’s ability to tap into zero- and first-party data to create messages personalized to each subscriber.

Hubspot 101
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Driving Sales Effectiveness Through Personalization

SmartBug Media

One efficient way to close the deal is to use personalization for sales enablement. We utilize the HubSpot customer relationship management (CRM) platform, but many CRMs will have similar information that you can use to personalize your sales messages. Here are some ways to personalize your sales process.

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HubSpot's 12 Favorite Digital Marketing Tips

Hubspot

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101