DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Scoring 94

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's also examine " sms marketing examples" where Mobile Monkey nails the search intent with this page , and gets rewarded with the organic featured snippet. What's the bottom line?

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Source: HubSpot via Google ). Mobile-optimize your site. Local search and mobile search go hand in hand.

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. HubSpot Marketing Hub. The HubSpot Marketing Hub's suite of features can assist with your audience targeting efforts.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 61

SEO SERP CTR Click Rate 61

Valasys

FEBRUARY 19, 2024

The leading CRM systems in the digital market so far are: Hubspot Zoho Keap CRM systems can help with the following: Customer Data Centralization CRM systems are a hub for managing customer relationships by tracking their interactions, keeping data of their contact information, and analyzing customer behavior.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Hubspot

FEBRUARY 5, 2018

The post dives into what a featured snippet might look like depending on how a search was conducted (like voice or mobile), or what information is being requested. Then, there was the issue of how this would change the concept of "position one" on the search results page (SERP) -- would anything below the featured snippet even matter anymore?

Features 76

Features Google Work Management SERP 76

Navigate the Channel

DECEMBER 7, 2022

According to HubSpot, site structure is “integral to the success of your eCommerce business.” Know that 53% of mobile site visits are abandoned if pages take longer than three seconds to load and a two-second delay in load time can result in abandonment rates of up to 87%. Start with the website structure and its design.

eCommerce 65

eCommerce Domain POS Fulfillment 65

Hubspot

APRIL 10, 2019

Moreover, what are those restaurants doing do get featured so dominantly on Google’s search engine results pages (SERPs)? markup”) throughout the HTML of a webpage tell Google and other search engines what information to display in the SERPs and what this information represents. <meta property=”og:site_name” content=”HubSpot”. <meta

Organization 78

Organization Marketing Websites Optimization SERP 78

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

SmartBug Media

DECEMBER 19, 2022

AMP stands for “accelerated mobile page.” As anyone who has tried to load a webpage on a mobile device knows, things move a bit more slowly on a phone than on a laptop. Domain Authority is not a Google ranking factory and has no effect on the SERPs.”. Technical Optimization. Breadcrumbs.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

JULY 18, 2019

According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword. This data supports the PPC method as it involves buying ad space at the top of the SERP. 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

SmartBug Media

AUGUST 28, 2019

HubSpot research shows that more than 50 percent of consumers want to see video from brands. Video Attracts Mobile Users. Mobile video consumption doubles each year , and 75 percent of all video plays are on a mobile device. If your sales team can’t meet with buyers in person, video is the next best thing.

Demand Generation Agencies 73

Demand Generation Agencies Demand Generation Demand Video Marketing 73

seo.co

NOVEMBER 15, 2021

They probably thought making a separate website was no different than making a separate website for mobile users. Google already favors mobile-friendly websites with large text because that’s what mobile users need. If you check your website for mobile compatibility, Google will tell you if your text is too small.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. HubSpot recommends that posts between 2100 to 2400 words work best for SEO. Meta description: This short string of text appears under the blue link on SERPs summarising the content.

Google 52

Google SERP Keywords Domain 52

Hubspot

JANUARY 9, 2020

Since 2018, online publishers have been seeing sudden noticeable spikes of mobile traffic to their websites. And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. Why Google Discover is Important. Think again.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

JANUARY 4, 2021

Mobile Optimization. In 2015, Google announced that mobile optimization would become a contributing factor to SEO rankings. Half of all searches originate on mobile devices, after all. Previously, Google featured seven businesses there, but the number has since been reduced to maintain a mobile-friendly layout.

Lead Scoring 101

Lead Scoring Lead Ranking Dwell SEO 101

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Intent and SERP analysis.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

DECEMBER 6, 2016

We’re living in a mobile-first world. And search engines are seeing the result of this trend: search queries on mobile have now surpassed desktop-based queries. Now you may be thinking, my website is already mobile-friendly … so I’m set, right? What Is Mobile-First Indexing? What exactly do we mean by that?

Google 28

Google Mobile Marketing SERP Hubspot 28

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. A pioneer in inbound marketing, HubSpot aims to help its customers make marketing that people actually love. Changes in the industry. Much clearer!

CMS Development 100

CMS Development Marketing Websites Work Management Ad Building 100

Valasys

MARCH 5, 2020

Tack & Optimize your Brand SERPs Queries: Branding is one of the most important motivations behind content marketing. Brand SERPs are equivalent to your online business cards that need to be tracked evaluated & optimized consistently for people, investors, clients, journalists, partners, readers as well as subscribers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

MARCH 31, 2015

For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device.

Google 28

Google Marketing Websites Tools Mobile Marketing 28

Hubspot

AUGUST 7, 2018

Having a strong SEO presence also translates to more in-store purchases, as well -- in fact, 78% of local mobile searches result in an offline purchase, and local searches lead half of all mobile users to visit stores within one day. First, you want to create a user-friendly, and mobile-friendly, website. Facebook Insights.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Leadspace

FEBRUARY 19, 2018

According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month. Optimize your site for mobile speed. But it will be important for B2B brands to get that content out there more often.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

SEPTEMBER 25, 2018

Additionally, Google captures almost 85% of mobile traffic. Like Google, Baidu aims to incorporate more rich features in the SERPs. However, it's still an important search engine in its own right, with over 600 million monthly users on mobile and one billion total users. DuckDuckGo.

SERP 92

SERP Traffic Fulfillment SEO 92

Hubspot

MARCH 25, 2020

In fact, 88% of mobile online searches for local businesses result in either a call or business visit within one day. Confirm your website is mobile-friendly. You probably aren’t surprised that over half of worldwide internet traffic happens on mobile devices. Localize your website. Invest in local SEO.

Paid Content 74

Paid Content Work Management Paid Search Agency Mobile Advertising 74

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.” We use this tool to make sure Google can access our content, see what queries are driving visitors and links to our sites, evaluate mobile performance, and much more.

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Optinmonster

FEBRUARY 21, 2024

Case Study #4: How Canva Increased Blog Traffic 226% by Focusing on the People While keeping SERPs in mind, it always pays to focus on people first. He got Hubspot VAR Inbound Marketing certified, Google AdWords and Google Analytics certified, Hootsuite certified, and completed about 3-4 other marketing-related educational programs.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Moz

FEBRUARY 24, 2021

Zoomers fully understand how to use search tools, and they have the capacity to quickly evaluate SERPs prior to deciding on which link will get their click. Finally, their use and reliance on mobile devices can't be overlooked or overstated. The findings of a recent Fractl survey clearly align with each of these trends.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

OCTOBER 2, 2018

That includes viewing your referring domains, mobile site performance, rich search results, and highest-traffic queries and pages. It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month.

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. According to a report by Google in 2018, local searches lead 50% of mobile users to visit stores within one day. The Website should be Optimized for Mobile Devices: . Google regularly keeps on updating its algorithms for local search.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Maximum Bid. Your keywords should inform your ad text.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

Hubspot

NOVEMBER 11, 2019

Once indexed, your page is eligible to rank on the SERPs. Check the mobile-responsiveness of your site. If your website is not mobile-friendly by now, then you’re far behind where you need to be. As early as 2016, Google started indexing mobile sites first , prioritizing the mobile experience over desktop.

SEO 63

SEO SERP Fulfillment Traffic 63

Hubspot

MAY 7, 2019

79% of keywords and 47% of keywords in positions 1-20 rank differently on mobile and desktop. These changes reduce bounce rates and increase page rank on Google SERPs. of web traffic took place on mobile phones. As of February 2018, 62.6% of web users conduct their searches on Google -- up from 53% in 2015. source: SparkToro ).

Statistics 98

Statistics Google Click Rate Adwords 98