Martech

FEBRUARY 14, 2023

His experience with many large and medium-sized brands focuses on social and headless commerce, influencer networks, scenario planning, analytics, customer segmentation and other AI-heavy marketing applications. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k

Advertising Agencies 115

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 115

Webbiquity

AUGUST 18, 2020

Today’s virtual event platforms are adding features like virtual expo halls and exhibitor booths, 3D environments and avatars, social media integration, gamification, one-to-one video networking, content libraries, and detailed attendee activity analytics. Pricing: $4,800/$16,000/$26,700 per event; enterprise pricing by quote.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Oktopost

OCTOBER 5, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media?

Eloqua 118

Eloqua Work Management Transparency Leads 118

Webbiquity

MAY 16, 2023

” It integrates with a wide range of tools including Google Cloud, Marketo, HubSpot , and Mailchimp. ” Google Analytics used to provide that data, but stopped reporting visitors by network in February 2020. Please share your insights in the comments below, on Twitter , or on LinkedIn. all blog posts) Yes(?)

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. LinkedIn is comprised of building networks and connections. Follow these tips from LinkedIn business to increase your chances of success.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Heinz Marketing

MARCH 4, 2021

Today’s post is all things Social Media. When I say social media, I mean by definition, websites or applications that enable users to create and share content or participate in social networking. Social media can be used for a variety of things, including: Expressing yourself. Networking / connecting.

Paid Content 132

Paid Content Social Media Media B2B 132

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Vidyard

JANUARY 24, 2022

In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Top Sales YouTube Channels 3.1 LinkedIn Sales Solutions 3.4 LinkedIn Sales Solutions 4.6 HubSpot Sales 4.10 LinkedIn Sales Solutions 4.6

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

Navigate the Channel

JUNE 21, 2023

It’s tempting to plan your social media strategy based on what platforms have the most users, which platforms you use personally—or which platforms produce the least amount of cringe when you scroll them. After all, social media is about being social online and talking with your customers or prospects comfortably.

Business 65

Business Social Media Youtube Facebook 65

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook.

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

FunnelEnvy

DECEMBER 26, 2023

Not knowing who you are trying to reach with your content marketing, social media, and other efforts can lead to inefficiencies and wasted resources. Multiple Landing Pages: The More the Merrier Hubspot reports that business websites with 10-15 landing pages increase conversions by 55% over those with less than 10 landing pages.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SmartBug Media

APRIL 6, 2023

If you have an inkling of the social media networks your personas frequent, pose a persona research question to the web. Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. If not, try using websites such as Glassdoor or LinkedIn.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion active social media users.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Hubspot

OCTOBER 20, 2017

It began last fall, where much of social media was full of contention and -- as it was later revealed -- dripping with promoted political content with links to Russia. On average, about a third of respondents say that they "feel awful," or close to it, after visiting social media sites -- remember, this is across the board, not just Facebook.

Social Media 77

Social Media Media Facebook Network Marketing 77

Martech

JUNE 3, 2022

Purdue Digital Marketing Training Duke Digital Marketing Program LinkedIn Learning’s Marketing Tutorials Georgia State University’s Marketing M.S. Tools Covered: Google Analytics, Google Ads, Facebook Advertising, Hootsuite, YouTube and Video Marketing, Twitter Advertising and Mailchimp, among others. Capstone Project: Yes.

Course 115

Course Paid Content Marketing Analytics Tools Work Management 115

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

JUNE 15, 2020

Every week, I use LinkedIn to talk about current events and connect with other content creators. In fact, LinkedIn has had nearly 700 million active users in 2020 and has become one of the top social media platforms. In the last year, companies have started to use the social network's new live-streaming technology.

Linkedin 68

Linkedin Marketing & Strategy Marketing Strategy Paid Search Agency 68

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. It has an entire podcast network with different podcast series. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. LinkedIn- Refine Labs.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Only B2B

FEBRUARY 23, 2022

Furthermore, social media is still very much in play in any industry, depending on your target demographic. LinkedIn is still the go-to site for B2B. Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Hubspot

NOVEMBER 21, 2018

"Unriddled" is HubSpot's weekly digest of the tech headlines you need to know. YouTube Subtly Adds Free(ish) Movies to Its Collection. AdAge reported late last week that YouTube added free films to its Movies collection in October, allowing users to watch full-length features with commercial breaks. It's tech news: explained.

Youtube 68

Youtube Facebook Features Paid Search Agency 68

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBug Media

MAY 6, 2020

You can set up retargeting on these networks by placing a tracking pixel on your site. Social Ads. Social media ads were a gold rush for marketers in 2015. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Hubspot

AUGUST 2, 2018

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Hubspot

FEBRUARY 15, 2023

Strong networking skills are one of the most useful abilities you can have. Luckily, with some guidance, you’ll quickly master networking. In this piece, you’ll learn how to improve your networking skills. How to Improve Your Networking Skills 1. Network throughout your entire career. Give more than you take.

Tips 75

Tips Opt-out Impressions Opt-in 75

Optinmonster

DECEMBER 21, 2023

Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing. Social media platforms like Facebook and Twitter have millions of daily users. 69%) and Facebook (.77%).

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

chiefmartech

JUNE 20, 2016

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 If you skeptically raised one eyebrow with that last statement, you might be thinking, “Umm, LinkedIn isn’t really a marketing technology company.” LinkedIn Sales Navigator is a great example of the company marketing this capability.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

Metadata

JULY 21, 2022

Paid social ads can guarantee exposure, drive traffic, and encourage revenue. Organic social media is often positioned as the be-all and end-all of social media marketing. However, to really maximize your social media efforts, you need both organic posts and a paid social media strategy.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

The Marketing Blender

DECEMBER 28, 2020

In a Wyzowl survey, 84% of respondents state that watching a video of a product or brand convinced them to make a purchase, and videos are the favorite type of content that consumers like to see on their favorite brand’s social media. Streamline SEO, leads, and social media posts across all platforms with Hubspot.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Hubspot

AUGUST 28, 2017

And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. 12 Free Social Media and Brand Monitoring Tools to Try.

Social Media 78

Social Media Tools Media Brand Identity 78

Hubspot

JANUARY 22, 2020

These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. billion monthly searches occur on its search network.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

SmartBug Media

MARCH 19, 2020

If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Make It Social. Are your videos appearing on your website as well as on YouTube? Location, Location, Location.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

APRIL 9, 2020

Have you ever browsed an online store, then gone on to a social media network just to see a pop-up advertisement for the exact products you just looked at? Launch targeted ads on social media. For those in the B2B industry, targeted ads could be incredibly beneficial on professional networks like LinkedIn.

Paid Content 100

Paid Content CMS Development Paid Search Agency Advertising Agencies 100