Hubspot

OCTOBER 22, 2020

HubSpot Marketing Hub. Built on the foundation of the free HubSpot CRM , HubSpot Marketing Hub holds a wealth of B2C marketing automation tools that allow you to use your lead’s behavior to personalize emails, content, and outreach at scale. You can also access a knowledge base and various HubSpot Academy courses.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

SmartBug Media

JUNE 17, 2022

According to HubSpot, the cost for lead acquisition for inbound marketing is at least 67 percent less than outbound. Engage: Email newsletters, case studies. Delight: Surveys, knowledge bases, loyalty programs. Compare that to outbound’s 1.7 percent close rate! Inbound marketing is cheaper.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. And helping them book a meeting to learn more.

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Tomorrow People

MAY 30, 2022

According to a study conducted by Gallup, only 29% of B2B customers are fully emotionally and psychologically engaged with the companies they do business with. This means B2B businesses are at risk of losing more than two-thirds (or 71%) of their customer base. This article shares 8 pointers to help you get started on the right track.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Hubspot

JUNE 8, 2020

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. Competitor comparisons ( like this one for HubSpot vs. Wordpress ). Sales collateral for the Retention and Advocacy Stage includes: FAQ and knowledge base.

Work Management 71

Work Management Marketing Management Case Studies Case Study 71

Vidyard

JULY 27, 2022

1: Build a Video Knowledge Base 3.1.1 Common Use Cases for Video in Your Knowledge Base 3.1.2 How a Video Knowledge Base Boosts Your Video SEO 3.2 #2: Create Mini “Case Study” Videos About Past Work 7.4 Follow-Up: Break-Up on a Lead Gone Cold (from HubSpot) 3. Asynchronous Video Support 3.2.2

Template 73

Template Video Marketing Work Management FAQ 73

Martech Advisor

AUGUST 29, 2019

Increase your AI knowledge base. Get inspired by AI case-studies. A look at exceptional case studies of AI in digital marketing will open new possibilities of application and usage. Here are seven actionable tips to get you started. Consider growing your in-house competencies.

Marketing AI 104

Marketing AI Advertising Agencies Paid Search Agency Tips 104

Hubspot

DECEMBER 8, 2017

HubSpot Sales. Calculate this along with a slew of other profit-based metrics with Profit Story. 6) HubSpot Sales. HubSpot Sales, Free; HubSpot Sales Start, $50/month; HubSpot Sales Pro, $400/month. HubSpot CRM user? Get HubSpot CRM -- it's free. Knowledge-Based Apps for Salespeople.

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101

ClearVoice

FEBRUARY 16, 2020

Betters your marketing skills : The field of marketing is changing every day, so setting aside time to study the latest updates and trends will help to modernize your overall marketing game. The class you choose should be an area of study you want to display proudly. HubSpot Academy. How to choose a digital marketing course.

Course 101

Course Training Work Management Planning 101

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Otherwise, you’ll waste your time and money on users who won’t buy from you.

Conversion Rate 84

Conversion Rate Conversion Examples Marketing Analytics Tools 84

Valasys

DECEMBER 18, 2019

B2B marketing is a monolithic & ever-transcending field & thriving in a knowledge-based economy takes a lot of effort – particularly in terms of delivering the value with the help of content. HubSpot Blog: HubSpot was founded in the year 2006 & is amongst the best B2B marketing blogs for entrepreneurs to follow.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Optinmonster

JANUARY 18, 2024

According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. Shorten the Free Trial Period Remember RevenueCat’s benchmark study that we discussed earlier? Other studies also back up this finding. Otherwise, you’ll waste your time and money on users who won’t buy from you.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

SalesIntel

JULY 9, 2021

According to HubSpot data, salespeople only spend one-third of their time talking to prospects. It came as an eye-opener when a SalesFunnel study on over 700 sales reps concluded that almost two-thirds of their time (64.8%) is spent on non-revenue generating tasks. Your quest for the best sales knowledge base ends here.

B2B Sales 52

B2B Sales B2B Sales Qualified Leads Cross-Selling 52

Vidyard

OCTOBER 8, 2020

Engage visitors —72% of people would rather use video to learn about a product or service ( HubSpot ). Recommended Video Type: Case Study. Case study videos , which tell the stories of your clients, are a great way to add authenticity and trustworthiness to your customer stories. Customer Story Videos. Learn From the Pros.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Hubspot

JUNE 26, 2019

And if you’re in need of a bit more guidance, check out the HubSpot Marketing Hub product page. A good way to evaluate the fairness of the pricing of all of your competitors is by studying financial reports and industry trends. Knowledge base (ideal for support). External Aspects of a Product Launch.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Vidyard

OCTOBER 8, 2020

Customer Story Videos Recommended Video Type: Case Study Customer stories are the bread-and-butter of middle-of-funnel content—basically every brand has them. Case study videos , which tell the stories of your clients, are a great way to add authenticity and trustworthiness to your customer stories. A written quote could be faked.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

ClearVoice

MARCH 18, 2019

Some studies show that the average return on influencer or advocate marketing investment is $6.50 However, although Influitive provides the user with a highly interactive and easy-to-use user interface, it lacks training tools or a knowledge base to help users get up and running. for every $1 spent.

Communities 63

Communities Marketing Automation Services Enterprise Management Work Management 63

TrustRadius Marketing

MAY 2, 2022

Talkdesk has a knowledge base for more information on a number of topics. It comes with everything in Essential plus SMS, marketing integrations like HubSpot, and basic analytics. They offer a resource center with case studies and reports as well as a developer center for tech-savvy teams.

Pricing 52

Pricing Price Enterprise Management Work Management 52

Marketing Insider Group

MAY 25, 2021

Source: HubSpot. Case studies. Knowledge bases. You can personalize landing pages, emails, case studies, articles, and other types of content to help boost customer engagement. It can empower you to educate, attract, and convert prospects into leads and loyal customers. Social media. Retargeting campaigns.

Buyer Intent 357

Buyer Intent Top of Funnel Intent Marketing AI 357

Hubspot

JUNE 3, 2016

In fact, while nearly half of us trust doctors and firefighters, only 3% trust salespeople and marketers , according to a new HubSpot Research study. Share case studies to demonstrate how your other clients and customers have benefited from your offering to solve their issues.

Marketing Websites 28

Marketing Websites Advertising Agencies Work Management Ad Building 28

OutboundView

FEBRUARY 28, 2019

Make them the heroes of articles and case studies capturing their success story with your product or service in grand detail. As Daniel Pink and HubSpot CEO Brian Halligan discuss in this must-listen podcast interview, for the first time in history your buyers have as much access to information about your company as your sellers do.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Hubspot

SEPTEMBER 19, 2019

Knowledge is power — especially in the world of sales. Product knowledge. According to a study from Tulip Retail , 83% of shoppers believe they’re more knowledgeable than retail store associates, and 79% of survey respondents say knowledgeable associates are important or very important.

Training 85

Training Enterprise Management Product Work Management 85

Optinmonster

FEBRUARY 27, 2024

HubSpot The best way to retain customers is to build better relationships with them. HubSpot offers products and plans that help you across all stages of your business growth. HubSpot’s all-in-one CRM suite offers everything you need to scale your business growth, without the need to spend on costly CRM suites like Salesforce.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81

Hubspot

OCTOBER 10, 2012

For the 8-10 answers, redirect them to a form that allows them to submit a testimonial and ask them to check a box if they would agree to be interviewed for a case study. 4) Establish a Community Knowledge Base. This is a great way to automate testimonial generation and keep a real-time pulse on how you’re doing.

Communities 28

Communities Peer-to-peer Generation Skype 28

Hubspot

DECEMBER 3, 2019

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 A few -- like the HubSpot CRM -- can even help businesses with more challenging, specialized marketing practices like SEO and blogging. billion in 2018.

Marketing Automation Services 72

Marketing Automation Services Enterprise Management Work Management Marketing Management 72

Sprout Social

JANUARY 30, 2020

The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. Checklists, webinars and case studies are prime content for social ads, for example. Meanwhile, their testimonials and case studies break down specific metrics and performance data.

Webinar Metrics 97

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 97

Convert

MARCH 21, 2023

Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization. Highlight Friction Points Until you study user behavior on your website or app, there’s no way for you to know for sure that users are interacting with it the way you intended. Here’s how: 1.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

ClearVoice

APRIL 2, 2020

Some are experts in a specific topic, others are experts at creating content and some blur that line with their knowledge base and content creation skills. Need case studies? Technical writers break down complex research studies, charts, spreadsheets, product specs and other documents filled with stats and data.

Marketing Budget Creation 127

Marketing Budget Creation Top of Funnel SME Marketing Budget 127

SnapApp

AUGUST 14, 2018

Modern content marketers can’t get by on a limited knowledge base these days. And there are many, many different metrics a content marketer has to study in that process. A few of the key content marketing metrics skilled marketers need to study today are: Pageviews. Hubspot’s SEO resources. Average time on page.

Resources 72

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 72

Hubspot

JULY 18, 2017

I asked HubSpot Multimedia Content Strategist Megan Conley what she recommends for marketers just starting out, and she noted the importance of allotting resources to make your first marketing video as comprehensive as it can be. Close Stage. Delight Stage. A how-to video showing how to do something helps customers succeed on their own time.

Video Marketing 78

Video Marketing Top of Funnel Budget Programs Planning 78

Marketing Insider Group

SEPTEMBER 14, 2021

Hubspot – Another trusted content marketing resource, Hubspot publishes some of its own research and data (like their annual State of Marketing Report ) and their blog is also rich with sourced statistics related to content marketing topics. All are full of data, stats, and other valuable, usable insights. Image Source.

Case Studies 350

Case Studies Content Case Study Statistics 350

Valasys

MAY 29, 2020

According to a study by HubSpot, ‘tightly aligned’ organizations achieve a 24% faster three-year revenue growth and 27% faster three-year profit growth. With the help of the B2B Martech tools, the marketers can ensure better collaboration between their teams, whether cross-functional or otherwise.

Marketing Automation Services 69

Marketing Automation Services Enterprise Management Marketing Budget Work Management 69

SnapApp

AUGUST 14, 2018

Modern content marketers can’t get by on a limited knowledge base these days. And there are many, many different metrics a content marketer has to study in that process. A few of the key content marketing metrics skilled marketers need to study today are: Pageviews. Hubspot’s SEO resources. Average time on page.

Resources 48

Resources Content Marketing Peer-to-peer Marketing Analytics Tools 48

Hubspot

SEPTEMBER 17, 2018

According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. Case Study and Customer Testimonial Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

SEPTEMBER 13, 2023

What we like: HubSpot’s sales forecasting tool is part of a powerful CRM that gathers sales analytics it can use to correctly predict sales revenue. So if you use HubSpot as your sales CRM, you can directly pull data that will enable you to build accurate forecasts. Study industry trends and benchmarks.

Top of Funnel 61

Top of Funnel Enterprise Management Marketing Automation Services Forecasting 61

Vidyard

JANUARY 6, 2022

Build a Video Knowledge Base 2.1 Common Use Cases for Video in Your Knowledge Base 2.2 How a Video Knowledge Base Boosts Your Video SEO 3. Recommended Video Type: Case Study 3.7 How to Embed Video to a HubSpot Page 3.3.3 HubSpot’s Landing Page Video CTA 5.5 HubSpot Webinars 7.3

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Webbiquity

JANUARY 10, 2023

CloudTalk is cloud-based call center software that helps companies improve their sales and customer support operations with 70+ advanced features and 35 integrations, including HubSpot, Zendesk, Salesforce, and more. Integrations with HubSpot, Front, Salesloft, and other software programs. Knowledge base builder.

Marketing Automation Services 294

Marketing Automation Services Budget Programs Enterprise Management Work Management 294