Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. But how do you optimize other things like templates? When you know which email clients your subscribers use, you can optimize the experience for them. What type of information are they looking for?".

Research 101

Research Buyer Personas Open Rate Click Rate 101

Martech

MARCH 22, 2024

Enhancing the creative approach to improving existing processes leaves us in a position to focus more on creativity and optimization. Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Keywordinsights.ai

Marketing AI 94

Marketing AI Content Marketing Enterprise Management Planning 94

Hubspot

APRIL 9, 2020

And that experience hinges on providing the information that a person searches for, in a way that search engines can identify. That’s how search engines provide relevant information to users. In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. Focus on Your Audience, Not the Algorithms.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

Marketing Insider Group

AUGUST 10, 2021

This comes from mastering four critical elements in your CTA: copy, design, placement, and optimization. Optimization: Continuous optimization is critical to getting the most from your campaign. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Benefits of using AI-powered sales enablement tools with the HubSpot CRM. Accelerate sales pipelines. Increase sales productivity.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

KoMarketing Associates

JANUARY 27, 2015

Depending on how your company is structured, these could be questions for brand, email, product, customer service, or executive teams: Have we completed market research at any point over the last year? If your organization has completed marketing research, this can cut down the time it may take to put together accurate buyer personas.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. You can then use this data to better inform your buyer’s journey and further improve your content strategy. The post Optimize Your Buyer’s Journey: A Data-Driven Approach appeared first on ClearVoice.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. So today, I’m showing you what you need to know about optimizing X to help you present a trustworthy and knowledgeable front to your audience.

Twitter 61

Twitter Optimization Tips Display 61

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Not even the world’s best data scientists could keep up with that amount of information on their own. Become more relevant.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Hubspot

AUGUST 3, 2023

Trust and Understanding In HubSpot’s The State of AI in Marketing , results showed that only 27% of marketers are very confident that the information generative AI produces is accurate. Educate Your Prospects ChatSpot is a new addition to the HubSpot CRM, available on free plans and up. ChatGPT launched on wednesday.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales. Do research on your prospect’s company and website to see where they can improve. This will give you a sense of how you should talk to your prospect.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Martech

JULY 27, 2023

Jen Bergren has been breaking down HubSpot releases for us since May 2022. As head of operations at a HubSpot RevOps and WebOps agency and a teacher at the HubSpot Academy, she’s the ideal person to explain HubSpot innovations in a language everyone can understand. Q: How did HubSpot come into your life?

Marketing Automation Services 91

Marketing Automation Services Advertising Agencies Work Management Hubspot 91

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else.

Research 101

Research CTR Best Practices Open Rate 101

Webbiquity

MARCH 9, 2021

Information Architecture: This is the flow or navigational structure of your site. It’s a key component of the overall user experience (UX) on your site, as well as playing a role in search engine optimization (SEO). Check out this infographic for more information on what to consider when designing a great website today.

Design 282

Design Marketing Websites Industry CMS Mobile Marketing 282

Hubspot

MAY 17, 2021

While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. If they go to your business's YouTube, they probably want information too. They want help.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Social Media.

Inbound Marketing 262

Inbound Marketing Paid Content Top of Funnel High Quality Lead 262

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Exploding Topics is one of the top choices for marketers with search engine optimization in mind. Best of all, the tool is free.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Hubspot

MARCH 26, 2020

In a recent survey conducted by HubSpot Research, 63% of marketers responded that they are looking to make a website upgrade this year. When we consider website optimization and overall web strategy, accessibility should be one of your main objectives in 2020 and onward. At HubSpot, 46% of our blog traffic comes from mobile.

Hubspot 81

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 81

Marketing Insider Group

DECEMBER 20, 2021

It helps you assess your existing content, make changes to optimize its performance, and use it to uncover insights that drive your future strategy in the right direction. How can I optimize it even more? Content audits optimize the performance of existing content and enable data-informed strategies for new content.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. As we brainstormed how to start our research, we had a few inputs to work with. Establishing the Campaign.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

MAY 5, 2021

You watched how much fun they were having, doing your research. It can help you optimize your funnel, attract more leads, convert them to customers, and boost your bottom line. Then, you'll learn how to optimize your funnel to increase the number of people who make it to your conversion point at the bottom. Customer Journey.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Porch Group Media

NOVEMBER 10, 2022

Our team curated the latest stats we could find to help you stay current and informed for 2023. HubSpot Blog Research, 2021) Personalized emails are 6 times more likely to drive conversions. of users delete emails that are not optimized for mobile devices. Nearly 1 in 5 email campaigns is not optimized for mobile devices.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Contently

JANUARY 31, 2023

Advertising is another area of marketing where predictive AI has become quietly embedded into the core AdTech solutions that enable companies to optimize ad placement with more effective targeting and bidding. The information can help you understand your market reputation (or if anyone knows about you at all).

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

sagefrog

APRIL 2, 2024

At the heart of this technological evolution lies the MarTech stack—a combination of marketing and technology tools designed to streamline and optimize marketing efforts. From HubSpot and SEMrush to Buffer and Google Analytics, we leverage these subscriptions to deliver exceptional results for our clients, and our client’s success proves it.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

The Marketing Blender

MARCH 22, 2024

Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. We find it is OK to use for helping create outlines, dig up research, and give you a starting point.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

APRIL 4, 2024

Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. As you read through our list of top Mailchimp competitors, you’ll see information and details on many of these considerations. Constant Contact 2.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. A bank can use analytics tools to detect fraud and make more informed lending decisions. They now have 12,000 active users, 9.4K data sources, and 9.5K

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. A bank can use analytics tools to detect fraud and make more informed lending decisions. They now have 12,000 active users, 9.4K data sources, and 9.5K

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

APRIL 6, 2023

Mobile Optimization Will Be Vital Source The target audience for online retailers are using smartphones on a daily basis, so it's prudent for online retailers to optimize their ecommerce sites for mobile use. By optimizing your website for mobile use, you can meet consumers where they are. In a similar study by HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

Hubspot

MAY 7, 2020

These insights are based on aggregated data from over 70,000 HubSpot customers globally. Because the data is sourced from HubSpot's customer base, it reflects benchmarks for companies that have invested in an online presence and use inbound as a key part of their growth strategy. About the Data. What We're Seeing. Resources to Help.

Advertising Benchmark 90

Advertising Benchmark Optimization Work Management Burn Rate 90

Martech

MARCH 21, 2023

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Why your tech stack ROI is worse than it should be In the last three years, my company has conducted over 500 calls with HubSpot customers about their platform setup, spend and optimization. The result?

Enterprise Management 87

Enterprise Management Lead Scoring Lead Ranking Work Management 87

Brandpoint

JULY 11, 2022

Daily Dive Author: Marketing Dive Topic focus: Daily news and insights for marketing leaders Frequency: Daily Why read: Even if you aren’t a marketing leader, this email newsletter is great for catching up on industry news and staying informed on what other companies are doing.

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

Hubspot

MARCH 19, 2020

Keyword Research. To put it simply, keyword research lets you see what search terms you're currently ranking for, what others in your industry are ranking for, and which keywords could use more of your attention. Once you reach them there, you can hopefully lead them to your site to engage with your company further.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100