TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

NOVEMBER 16, 2020

But did you know that 65 percent of B2B marketers have not established any lead nurturing? In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Audit Your Content.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Hubspot

JUNE 23, 2020

To answer those questions, I spoke with a handful of HubSpot marketers who have experience in these tactics. Not all virtual events look the same and your audience likely wants more details on what they will get," says Juliana Nicholson, the program manager of HubSpot User Groups. Here are their five go-to tips. Nicholson asks.

Promotion 101

Promotion Hubspot Co-Registration Planning 101

Hubspot

DECEMBER 6, 2019

What do you picture when you think about influencer marketing? However influencer marketing looks to you, it has taken the marketing industry by storm. Why is influencer marketing effective? Regardless of how influencer marketing works, it doesn’t always look like what you scroll past on Instagram or YouTube.

Hubspot 87

Hubspot Ad Building Work Management Paid Search Agency 87

Martech

JUNE 23, 2023

Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently. This tool uses the same technology as ChatGPT for creating or editing content in HubSpot and will be especially useful for teams working with a recently-reduced staff.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Martech

MAY 13, 2024

Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. Customer surveys informed us that our buyers and users were hungry for this type of relational rather than transactional forum. Another tried-and-true approach?

Communities 109

Communities Paid Search Agency Peer-to-peer Work Management 109

Hubspot

APRIL 23, 2020

Acquisition marketing campaigns are critical to bring in new customers and revenue. At HubSpot, we run these campaigns quarterly. Despite the rapid cadence, every quarter we work to create new, remarkable ways of reaching, informing, and converting our audience. Additionally, seasonality played a large role in our planning.

Acquisitions 98

Acquisitions Hubspot Lead Scoring Lead Ranking 98

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. Affiliate sales support independent publishing For instance, many B2B decision-makers use Facebook for research and networking. Image credit: HubSpot No one likes to be pressured.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Marketing Insider Group

JULY 3, 2023

Test the features in popular marketing software and sites, such as Buzzsumo, Ahrefs, and Trends.co, to discover fresh subjects for content. Not only that, but you’ll get new views by having information that deals with the current concerns of your target audience. Also, make sure you use Google Trends alongside other marketing tools.

Trends 261

Trends Marketing AI Lead Scoring Lead Ranking 261

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Envy

JANUARY 12, 2022

Email Marketing“. Unfortunately, there is not much that can be done on HubSpot's side of things to bypass this. Here are some practical takeaways which may help mitigate and deal with offline contact creations: Verify that your HubSpot tracking code and script are firing correctly. It can be: “Organic Search”. Paid Search”.

Contacts 118

Contacts Hubspot API Knowledge Base 118

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. But with hundreds of sales intelligence tools on the market, which ones are right for your teams? ZoomInfo is a cloud-based suite of numerous solutions for sales and go-to market teams.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Webbiquity

OCTOBER 23, 2018

Being at the forefront of marketing sometimes requires shifting resources away from old practices. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. In fact, inbound marketing is starting to be used more than outbound marketing. What is Inbound Marketing?

Inbound Marketing 264

Inbound Marketing Paid Content Top of Funnel High Quality Lead 264

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. Mailchimp -- email and marketing automation. We believe the world has changed.

Marketing Automation Services 76

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 76

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads. Catch all episodes here. Episode Summary. Meet Jennifer.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Top Rank Marketing

JANUARY 22, 2024

Are you feeling the pressure to prove your marketing team’s ROI? In our 2023 B2B Influencer Marketing Report , 93% of the marketers we surveyed said they’re being pushed to prove their ROI. The good news is that we marketers have more tools than ever to measure our success. If so, you’re in good company.

Top of Funnel 131

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 131

Contently

FEBRUARY 28, 2023

So how do podcasts fit into your content marketing strategy? The Power of Content Marketing & a Great Podcast As content marketing continues to evolve and adapt to changing consumer behaviors, it’s essential to stay ahead of the curve and explore new ways of reaching and engaging with your audience.

Marketing Strategy 195

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 195

SmartBug Media

DECEMBER 22, 2023

Mastering the art of trade show marketing requires going beyond conventional strategies. You can approach trade shows with one of two marketing strategies: developing one theme for all events you attend or customizing your strategy for each show. These priorities intertwine, shaping the intricate evaluation of trade show success.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. Traditionally, salespeople had to rely on networking and intelligence gathering to painstakingly identify the members of a target account’s buying group. The point is that your marketing messages should vary based on each member’s particular interests.

Ideal Customer Profiles 120

Ideal Customer Profiles Buy Marketing Automation Services Work Management 120

SmartBug Media

APRIL 24, 2023

It's important for companies to engage in content marketing to build their online presence and grow brand awareness outside of word of mouth. The practice of content marketing allows companies to consistently put noteworthy content out there about what they do best and how their solution(s) can help consumers solve their problems.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Contently

JANUARY 23, 2020

With your team, your network, your boss. It also has to make sense for your brand’s overall marketing strategy. Let’s take a look at what marketers can learn from four examples of successful interactive content. HubSpot’s Website Grader. So not only do you add this to your toolkit, you also share it.

Tools 214

Tools Word of Mouth Hubspot Interactive Marketing 214

Heinz Marketing

MARCH 4, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. Networking / connecting. Social Networking. Social Networking. Promoting a business or company.

Paid Content 133

Paid Content Social Media Media B2B 133

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Here on the HubSpot content team, we wanted to take on the shift, responsibly. It’s simple math.

Hubspot 72

Hubspot Video Marketing Lead Ranking Budget Programs 72

Convince & Convert

NOVEMBER 24, 2015

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

PR 319

PR Rules Social Marketing Skype 319

Brandpoint

APRIL 13, 2023

Marketers have been preaching its rising value for years, and the statistics overwhelmingly affirm the medium. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. These metrics eventually yield results with lead generation and sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

sagefrog

APRIL 2, 2024

While marketing has always been a dynamic and evolving practice, the role of technology in B2B marketing strategies has become paramount in the perpetually developing and digitally driven industries of 2024. 7 Proven MarTech Tools Every B2B Marketer Needs 1. SparkToro 3. Screaming Frog 4.

Marketing Automation Services 62

Marketing Automation Services Budget Programs Leadlander Paid Content 62

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

NOVEMBER 16, 2023

I sat in the virtual crowd at INBOUND 2023, eagerly absorbing the keynote speech from Yamini Rangan, CEO of HubSpot. Her talk was on customer connection in the new era — how information has transformed into intelligence, and how this intelligence is what allows you to connect with your customers. I don’t disagree with Yamini.

Work Management 56

Work Management Marketing Management Marketing Analytics Tools Marketing AI 56

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

EveryoneSocial

JANUARY 4, 2021

Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. All of your lead and deal contact information is managed in one database which can help with social selling automation and time-saving. That information can then be used to tailor social selling content to attract better leads.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. The best way to tackle this challenge is through effective sales networking. Whether you’re a pro or just getting started, there are always ways to refine your networking skills. What is sales networking?

Examples 69

Examples Tips Marketing Analytics Tools Network Marketing 69

Navigate the Channel

DECEMBER 1, 2023

If you’re like most businesses, you’re inundated with vast amounts of information generated from multiple sources. Despite the overwhelming amount of information, you know this data holds valuable insights that can be harnessed to gain a competitive edge. For real-time data analysis, Apache Storm is a stream processing framework.

Marketing AI 65

Marketing AI Lead Ranking Analytics Work Management 65

FunnelEnvy

DECEMBER 26, 2023

Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. A well-defined audience is the foundation upon which marketers build successful lead-generation strategies.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing AI 126

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 126

Hubspot

MARCH 27, 2023

Selling services online means reaching a wider audience compared to selling services at a brick-and-mortar location, but marketing to everyone will not help you get the customers you need to drive sales. According to the HubSpot State of Marketing Report, 69% of marketers invested in SEO in 2021. Check out this post.

Service 86

Service Purchase Intent Landing Pages Psychographics 86

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. Data-Driven Content. Content Featuring Quotes and Interviews.

Traffic 101

Traffic Organization Content Thought Leadership 101

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. It means sales and go-to-market motions are going to have to evolve. Marketing is going to have to evolve, too, but that's a whole other topic.) Buyers are more informed and empowered than ever before.

Ideal Customer Profiles 60

Ideal Customer Profiles Lead Ranking Lead Scoring Leads 60