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Digital B2B Marketing

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Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

B2B marketers are undervaluing Twitter’s contribution to their business. That’s hard to believe at a time when many B2B marketers are glomming on to Twitter like it’s the last shiny object opportunity they will ever have (even turning to spamming ), but it’s true. How many leads came from Twitter?

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Reducing Twitter Spam: Triberr’s Missed Marketing Opportunity

Digital B2B Marketing

Let’s face it, Twitter has a spam problem, and over the last six months Triberr has been criticized as a source of that spam. Dan and Dino can use their privileged position as Triberr founders to help distribute their story through Triberr. It is time to tell the story about how this change improves Triberr.

Twitter 100
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A New Way to Understand Your Social Media Audience

Digital B2B Marketing

Today, Bizo announced Switchboard, the first viable attempt I’ve seen to help marketers answer these questions. [No Here is how you can use this information, using my own account Twitter account as an example: My target audience is marketing. 38% work in the marketing and advertising industry. About Eric Wittlake.

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Recommending Content and Automated Sharing of Content

Digital B2B Marketing

The comment or note improves the recommendation, helping your audience see what content is right for them. I would love to hear your view in the comments below, or share it with me on Twitter at @wittlake. I work with B2B clients on media and integrated marketing programs. The simple act of sharing is a minimal time savings.

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B2B Marketing’s Missing Objective: Creating a Home Field Advantage

Digital B2B Marketing

What companies do you want to work with? Do people want to work with you? Are you simply helping your customers justify the decision they already want to make? As you help potential buyers through the process, they will become more familiar with you and your solutions as well, leading to an opportunity to make a sale.

B2B 100
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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

For an example of this influence, see the bio I use on Twitter. I enjoy working through conceptual problems and tend to digress to the theoretical. I’m passionate about marketing that serves the audience and helps the audience make the right decision. I work with B2B clients on media and integrated marketing programs.

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Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. The Buyer’s System Works Today Your prospect’s business works without you.

Buy 100