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Tools and resources: Getting started with Google Analytics 4

Martech

Here’s a collection of all the tools and resources we’ve mentioned so far in our GA4 series, plus a few extra. Universal Tag Manager tools. Google Tag Manager help. Consent Management Platforms with resources about Google’s Consent Mode. Key articles by Google support. For WordPress.

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Balancing social resources across multiple business lines

Sprout Social

I interviewed Dan Levey, Social Media Manager and Team Lead at Nelnet, to learn how his “small and scrappy team” balances their limited resources across a wide range of business lines. He explained the relationship building and resource prioritization required to manage multiple accounts effectively.

Resources 103
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5 Questions to Ask AI to Help Develop Marketing Personas

Marketing Insider Group

With the help of AI, you can gain powerful insights about your marketing segments to help cater your website strategy to your audience. AI is a readily available tool that you can access whenever you want to obtain new information about your audience. But note that AI is still just a tool.

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Composable vs Packaged CDP: How Can We Help?

Customer Experience Matrix

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option. The Institute published a Composable CDP Self-Assessment tool a few weeks ago, which gives a checklist of the functions required to replicate the profile-building capabilities of a standard CDP.

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Virtual Event Strategy: Building a High-ROI Annual Plan for 2022

Speaker: David Edwards, Senior Manager, Virtual Events, BrightTALK

While B2B marketers have used events as an effective marketing tool for decades, virtual events have more recently evolved into an essential part of the marketing mix.

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Can Freelancers Help You Scale Up Content Marketing?

Marketing Insider Group

This agility allows businesses to respond to immediate needs or experiment with new content strategies without overcommitting resources. This can mean more time and resources spent on coordination and management, which could be streamlined if you were working with a dedicated team or agency focused solely on your brand’s success.

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How To Find Current Trending Topics for Content Creation: The 10 Best Tools

Marketing Insider Group

Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Best of all, the tool is free.

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