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Buzz Marketing for Technology

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Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

Engage your Employees – An obvious place to help scale your efforts once a unified social media platform is in place is leveraging your employee advocates to help get the word out. Getting those silos to come down using one software solution is the first step to greater collaboration and scale in social.

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Social Media and the Contact Center for Dummies (Wiley)

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. And Boolean searches won’t help since you wont know what to search for. The problem is you have to always be listening to find them.

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

But there’s a mind-set at work here, too—a way of thinking about data that may involve some shifts in culture, depending on where your organization is right now. Having worked with a number of online marketers who needed to tame big data, here are six steps to help you get there: 1) Think continuous evolution and iteration, not instantaneous.

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Why Social Strategies are Difficult for Agencies to execute?

Buzz Marketing for Technology

Agencies have to get internally savvy fast to navigate the waters of an organization and this typically doesn’t happen overnight. Or perhaps they need to find the “super connector” within the organization who can help them articulate who to go to as point of contact for those conversations.

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Fire your Director of Social Media!

Buzz Marketing for Technology

and after thinking about that I can’t help but agree with him. The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! What’s your view?

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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.