Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Simple, straightforward messages will position your company as helpful rather than invasive or salesy.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Trade Press Services Newsletter

SEPTEMBER 7, 2023

A press kit is defined as a set of promotional materials that are professionally packaged, either digitally or printed. The press kit is distributed to members of the press and media outlets for promotional purposes, including newsworthy announcements. Need help creating a press kit? Published materials.

Press 130

Press Personalization Brand Identity Branding 130

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. If you’d like to secure a guest spot on a popular podcast, the experts at Trade Press Services can help.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Martech

MARCH 31, 2023

For example, DevOps and sales topics can help you better understand your stakeholders. Such teams tend to offer training applicable across disciplines for skills like coaching, teamwork, emotional intelligence, ethical behavior and prioritization, in addition to helping onboard new hires and promoting the established organizational culture.

Work Management 106

Work Management Marketing Management Training Vendors 106

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Including a call-to-action at the end of the document can only increase the chances that white papers can be a guaranteed sales revenue source.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. It also helps companies position themselves as experts in their fields, building credibility and trust with target audiences. This builds a loyal following of buyers.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hinge Marketing

JUNE 14, 2021

In short, it helps establish you as a thought leader in your space. This Executive Summary is offered for free in our resource library, while the full industry-specific research reports are available for purchase. White Papers/Executive Guides . Industry Newsletters. Let’s see if we can fix some of those shortfalls.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. We must adapt and create ads that drive the value in-feed — or promote existing organic content. Verdict: No new tech needed You may update your resource center to make the content easier to find and binge.

Efficiency 93

Efficiency Marketing Automation Services Lead Ranking Brand Identity 93

Content Standard

AUGUST 12, 2021

While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity. It supports a larger content ecosystem. The post What Is Thought Leadership, Anyway?

Thought Leadership 138

Thought Leadership Differentiation Paper Lead Scoring 138

Outreach

APRIL 22, 2021

No matter the new trends, promotional sales, or competitor promise, customers are 23% more likely to spend money with brands they trust. By investing both money and resources in improving customer experience and engagement, you can build your company's success on a loyal customer base that is willing to grow with your business.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Tiecas

OCTOBER 30, 2023

This tailored approach replaces the ineffective ‘one-size-fits-all’ method, helping you make a more personalized connection that fosters trust and loyalty. By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Marketing Insider Group

JANUARY 27, 2020

Although you can engage the services of a content marketing agency if you need a little help in some areas, you can get started for next to nothing. There are a wealth of free or low-cost tools that can help you get your content strategy off the ground, as digital marketing expert Neil Patel points out.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

Content Standard

AUGUST 31, 2021

A CTA encourages a prospect to take a specific action—like downloading a free resource or registering for an event—while engaging with your content. Graphic CTAs—like banners and buttons—may invite visitors to download free resources or sign up for demos.

Top of Funnel 102

Top of Funnel Best Practices Newsletter Banners 102

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Let’s go!

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73

Webbiquity

OCTOBER 16, 2018

A couple sheets of paper folded neatly inside a standard business envelope isn’t going to inspire much excitement. Partner marketing activities can include, but aren’t limited to: cross-promoting each other’s content; co-creating content or campaigns; co-hosting webinars; and. Emotionally, people want to feel special.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Only B2B

DECEMBER 29, 2022

Through promoting interaction with your brand and product. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Which explains why email newsletters are used to provide information by three out of four B2B marketers.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Enterprise Management Work Management SME 100

Vision6

JUNE 6, 2023

Here are some quick solutions to help you build your email list from scratch! This also opens up more opportunities to send follow-up emails with help links and resources about their new product or service. This not only helps strengthen your reputation as a brand but your relationship with your customers as well.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Only B2B

NOVEMBER 23, 2021

A large percentage of marketing efforts and resources are wasted when sales and marketing teams are not synchronized. They’re more likely to sign up for newsletters or blogs you have accessible if they visit your website and find content that attracts them. we’d be happy to help. Contact Only-B2B today.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

Marketing Insider Group

JUNE 30, 2020

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. Newsletters. Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Contently

APRIL 23, 2020

As marketers, our top priority right now should be helping our audience overcome the challenges they face. If you’re in finance, help people take advantage of every financial program available to them right now. If you’re in healthcare, follow GE’s lead and share important innovations that can help fight the disease.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Salesforce Marketing Cloud

JUNE 7, 2022

Download the full paper for more about how you can harness the experience advantage. Download the paper. Being intentional about workforce development helps organizations increase the diversity of the leadership pipeline. Looking for more leadership resources? Subscribe to the C-Suite Perspectives Newsletter.

Lead Ranking 98

Lead Ranking Enterprise Management Customer Satisfaction Paid Search Agency 98

PureB2B

NOVEMBER 10, 2021

Examine each one carefully in light of your company’s revenue, resources, marketing objectives, and competitive environment. Chatbots can potentially help to generate a lot of leads. Develop a High-Value Newsletter. This means taking a look at what lead generation even means for your business. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

Examine each one carefully in light of your company’s revenue, resources, marketing objectives, and competitive environment. Chatbots can potentially help to generate a lot of leads. Develop a High-Value Newsletter. This means taking a look at what lead generation even means for your business. Develop Gated Content.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Buffer

SEPTEMBER 8, 2022

Yang publishes across multiple platforms and mediums, from newsletters to LinkedIn, and she has this to say about automation: “I automate as much as possible, such as scheduling my social media with Buffer and using Zapier for redundant tasks. Writer Anna B.

Practices 119

Practices Product Top of Funnel Creativity 119

Webbiquity

MAY 20, 2010

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. A helpful reminder about the importance of reminders. Need Content?

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Hinge Marketing

MAY 23, 2016

8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services. 9) E-newsletter.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

markempa

AUGUST 2, 2016

To do that, you need to ask a question that helps you understand their motivation : What question were you hoping to answer by downloading our white paper or what motivated you to download our white paper? This specialized treatment is much more likely to result in a conversion than sending out generic promotional emails.

Lead Nurturing 120

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 120

Sana Commerce

FEBRUARY 21, 2023

Website personalization can inspire customer trust and help make buying decisions uncomplicated. Personalization can help alleviate this feeling by filtering information and letting your customers see only what’s relevant to them. This can help your clients by providing them a space to save their thoughts and interests.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Stevens & Tate

AUGUST 29, 2022

The following website redesign checklist will help you gather all of the data you need as well as address the most important aspects of your website’s design: Analyze your current website. A UVP helps you stand out from the competition. Identify your UVP. Keep buyer personas in mind.

Marketing Websites 82

Marketing Websites Buyer Personas Lead Scoring Lead Ranking 82

ClearVoice

AUGUST 29, 2022

Here are some reasons to prioritize scaling content in your next promotional boost. If you are in a highly-competitive industry, one of the things that can help you stand out is quality content that’s more engaging and informative than other brands in your niche. Promote and repurpose. What is content scaling?

Marketing Budget Creation 52

Marketing Budget Creation Tips Marketing Attribution Marketing Budget 52

Content Standard

OCTOBER 2, 2015

And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. Below are a few strategies they’re using for article promotion and content amplification —the question is, are they right for your brand? Cross-Promotion: I’ll Scratch Your Back If You S cratch Mine.

Promotion 40

Promotion Tactics Wikipedia Viral Marketing 40

ClearVoice

MARCH 15, 2023

Quality content promotes audience engagement and brand awareness. A content strategist helps plan, develop, and distribute your content. Organizing human and other resources to develop appropriate content. These require the help of a content marketing manager. Hiring content strategy help does mean a financial commitment.

Work Management 52

Work Management Marketing Management Cost Service 52

BOP Design

AUGUST 16, 2018

B2B content marketing: who does it, what are they doing, how are they getting the word out, and who is helping them? Main Barriers to Content Marketing: Time, Knowledge, Resources. The responses indicated the top three barriers to content marketing were time, resources, and knowledge/experience, in that order.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Newsletters. Writing about ideas (especially ones that challenge the status quo) help you stand out as a tangential thinker. But, what if we explore deeper?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

BOP Design

DECEMBER 10, 2019

Gather Resources. You may be thinking, “Wait, don’t I need a strategy before I gather my resources?” That is often how marketers go about building their strategy, but we recommend tackling your resources early on. Do you need help or advice on what works and doesn’t work? Review What Has Worked. Have a Strong Foundation.

Marketing Agencies 2 68

Marketing Agencies 2 B2B Marketing Work Management Marketing & Strategy 68