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Resources for social media advertising & paid social

Sprout Social

Paid social advertising helps your content get views without relying on organic platform algorithms and their ongoing changes. Paid social media strategies help with exactly that. This is your one-stop shop to better performing paid ads. When it comes to social ads, Facebook is king. How to get started with LinkedIn ads.

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5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

In their guide to maximizing PPC ROI , PPC automation platform Optmyzr argues for third-party budget allocation tools that help advertisers manage planned campaign spend. Specify Negative Keywords to Reduce Wasted Spend This cardinal rule of PPC campaigns is all too often ignored amid the rush to get ads live.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Say Cheese!

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Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

The problem with the big three is organic growth is almost down to nothing and ad prices are up! Pinterest helps boost your website presence and increases site traffic. This helps get your site found more on search. For bonus pinning fuel, optimize for Pinterest by creating visuals to meet the platform’s specs and requirements.

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Social media video tips & strategies

Sprout Social

These articles will help foster and grow your overall strategy. Know your social media video specs. First things first, you need to learn specs, sizes, dimensions and ratios to all your social media videos. This also includes your social media ad videos as well. Always Up-to-Date Guide to Social Media Video Specs.

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Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

” The question came from a strategy colleague when I was helping a brand staff its new content studio. You may get an engaging ad draft that reads like a haiku or a blog post that takes time to digest. “I’m still selling, but it’s not an ad.” For ads, I want creativity. Objectives.

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How to Incorporate Video into your Social Media Strategy

Heinz Marketing

Something that is often overlooked is each platform has different aspect ratios and specs and can look strange if you’re not editing for each specific site. And your tags should include relevant keywords that will help your video appear in search results. It’s important to note that quality is key when it comes to video content.