Launch Marketing

OCTOBER 18, 2023

Use relevant and popular hashtags to reach even more people outside of your audience base. Gated content, such as eBooks, guides and white papers, drives leads while ungated, such as blogs, articles and videos, drive traffic. Ensure your distribution is to your target audience so that you are reaching relevant prospects.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Marketing Insider Group

SEPTEMBER 1, 2015

Nothing is more infuriating than reading a white paper from a company you think will be informative about a topic and it ends up being a “How To” on using their product. Create the content – whether it be blog posts, white papers, etc. Use images and hashtags to get more attention. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Martech

APRIL 28, 2023

Marketers frequently invest considerable effort into writing long-form content like blogs, white papers, ebooks and reports. Trend analysis and hashtag monitoring measure the popularity of specific subjects and discussions, allowing marketers to keep up with industry developments and trending topics.

Marketing AI 131

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 131

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Twitter Hashtag Promoted Tweets. For tech and marketing audiences (and others of course), every show has its own hashtags that they promote. Example of a geofence.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

ClearVoice

NOVEMBER 25, 2022

A typical use case is in promotional content, like white papers , industry reports, and eBooks, that require users to provide basic contact information. Content on that platform is perceived as more authentic and relatable, especially when using native features like filters, free background sounds, and hashtags.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Circle Studio

AUGUST 23, 2018

Research reports and white papers. Firms with highly technical expertise have a great opportunity to publish research reports, technical briefings, white papers and other long-form content that speaks to a particular subject matter. Be sure to leverage keyword-centric hashtags in a manner appropriate to each platform.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

FMG Suite

MARCH 7, 2023

It works within the Curator product on our Mobile App to provide a tool for advisors to generate custom captions for their social media posts based on best practices set by FMG’s thought leaders, such as using questions to engage readers, including bullets and emojis, summarizing key points, and including hashtags.

Social Media 52

Social Media Marketing Automation Services Ideal Customer Profiles Practices 52

Content Marketing Institute

DECEMBER 10, 2018

“Other people that you’ve been talking to, other clients that you’ve been talking to, that might find this article, this white paper, this video interesting, tag them as well,” she says. Add hashtags for discoverability. Recently, LinkedIn started auto-suggesting hashtags when you post a status update.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Scoop.it

FEBRUARY 22, 2024

Use hashtags like #HR, #recruiting, #employment, etc., You can share articles, case studies, and insights to position yourself as an industry expert. Joining and participating in niche HR groups expands your reach tremendously. Twitter is ideal for real-time news sharing and commentary. to tap into more extensive conversations.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Navigate the Channel

AUGUST 10, 2017

Check out a few of our favorite tips on getting the most out of your trade show through social media: Customize Twitter Hashtags, Livestream to Engage Event Attendees, and Follow Up with LinkedIn Connections . Create a company-specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). For amplified attention, be sure to incorporate any event-related hashtags into your copy, tag the host(s), and use captivating imagery, including high-quality photos and videos.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Marketing Insider Group

SEPTEMBER 26, 2019

Manufacturing professionals are most likely to consume a White Paper over other content types, like Special Reports. NetLine is using the hashtag #ImaDataMarketer to gain feedback on their reports if you want to share with them directly! CUSTOM INSIGHTS READY FOR IMMEDIATE USE. Your Manufacturing buyers are waiting.

Enterprise Management 195

Enterprise Management Ideal Customer Profiles Content Marketing Management 195

ClearVoice

APRIL 23, 2019

White paper. A white paper is an older format of long-form marketing content — but wow, does it ever have staying power. In every type of product and sector from health food to blockchain, white papers are a marketing piece in the guise of a report or long-form researched article. Stakeholders.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

Marketing Insider Group

DECEMBER 19, 2014

Micro-content comes in the form of status updates, short videos, photos, and hashtags. Unlike long form blog posts, white papers, or in-depth videos, it can be easily digested on the platforms that consumers – especially young ones – are already utilizing. VaynerMedia’s Foray Into Micro-Content.

Trends 100

Trends Content Marketing Content Paid Search Agency 100

SnapApp

MARCH 1, 2017

That white paper we worked on all quarter was published. Do people really use hashtags? I don’t read white papers, my coworkers don’t read white papers, why are we writing white papers? . I just spent 20 minutes looking at stock photos. Have made 0 progress. . Never down.

B2B Marketing 48

B2B Marketing Peer-to-peer Planning B2B 48

Sharpspring

JULY 21, 2020

According to recent information as reported in this white paper by Rain Group , calling existing clients has a 51% success rate in generating more sales prospects. Join any followup groups or forums on social media whenever available, and be sure to follow event hashtags to find out who else is engaging with the event.

Top of Funnel 68

Top of Funnel Best Practices Digital Marketing Funnels Marketing Automation Services 68

KoMarketing Associates

OCTOBER 5, 2017

This could be a gift card giveaway by signing up for the email list through a connected tablet at the event, following the brand on social media for a free t-shirt, or having a custom hashtag that attendees can use to get into an exclusive after party or happy hour. Event Recaps. Many attendees and brands live tweet during the event.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Launch Marketing

OCTOBER 31, 2018

industry news, blog posts, white papers, etc.) Live tweet (or post real-time updates) during panels, discussions, and keynote presentations using hashtags to make it easier for your tweets to be followed. Try and participate in group discussions regularly even if it’s only for a couple minutes a day.

Social Media 61

Social Media Linkedin Media Peer-to-peer 61

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. – Number of Social Media Posts Using Event Hashtag (and Engagement with Those Posts). What Are Virtual Events & Do They Work? .

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

The Point

OCTOBER 7, 2014

As different from regular (non-advertising) tweets, don’t include hashtags, @ symbols, image URLs, or any other clickable elements in your tweet other than your delivery URL. This is especially important for pay-per-engagement campaigns since you’ll pay for any clicks on hashtags, etc.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Anything Goes Marketing

DECEMBER 21, 2008

For example if you have a Twitter post such as "New white paper on how to increase ROI". Upon clicking on the link to the white paper, direct "Tweeple" (twitter people) to a landing page where you request their email address to get access to the white paper if you don't already have it. For example #myevent.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

SugarCRM

JANUARY 29, 2016

Those steps could lead you down the path of a webinar or they could also provide you with topics for a blog post, eBook, white paper, etc. a white paper), providing an incentive for people to tune in can not only boost registration and attendance, but it can also help create some buzz. But there’s more to it than that.

Webinar Metrics 50

Webinar Metrics Outreach Paper Deliverability 50

Content Standard

JULY 11, 2019

Second, everyone who signed up received an exclusive, short white paper that offered additional context, stats, and information from the talk. For example, this might be a white paper or a one-pager that provides the webinar’s takeaways in an accessible format. All you need is someone to monitor questions.

Webinar Metrics 64

Webinar Metrics Paid Content Brand Identity Branding 64

Sharpspring

OCTOBER 27, 2021

white papers, worksheets, webinars) instead of purchasing a pre-assembled contact list. So instead of targeting high-competition keywords such as “lawn maintenance” or high-volume hashtags such as #lawncare, get specific, e.g. “environmentally friendly lawn care” or “#EcoFriendlyLawn.”. Hashtagify for trending hashtags.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

Adobe Experience Cloud Blog

JANUARY 6, 2017

Jessica Northey is a social media entrepreneur that speaks fluent hashtag and is a fan (and social promoter) of country music with #CMChat. He hosts the Social Media Marketing podcast and is the author of Launch and Writing White Papers. 5 Ways to Ineffectively Hashtag your Posts https://t.co/vpU8iyHP1x Jessica Northey.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Content Standard

APRIL 4, 2019

Both of these videos are tagged with the hashtag #PoweredByWordPress , reinforcing the point that WordPress played a huge role in making these creative projects possible. Another video features a civic-minded girl named Hilde, who started her own local newspaper to cover important events in her town.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Biznology

JUNE 25, 2013

Social media trappers have figured out how to use hashtags as well as how to generate compelling content with the express purpose of sharing, content that is somewhere else, content that doesn’t live on a social network but, rather, lives on a branded web site, corporate site, blog, or microsite. Otherwise, everything’s ephemeral.

Social Media 80

Social Media Social Marketing Media Planning 80

SnapApp

SEPTEMBER 30, 2015

You could offer a white paper on the importance of a strong relationship… or you could ask them how they’re doing. Takeaway: Don’t keep your thought leadership tied up in lengthy white papers. and “Which hashtag can you not live without?”, Who's Your Content Marketing Crush?

Personalization 48

Personalization Examples Content Marketing Planning 48

Content Standard

OCTOBER 9, 2015

Changes could be as simple as raising the character limit or excluding links and hashtags from character counts, to more intensive structural changes to the site that might separate out short- and long-form content. Prep Long-Form Content for Sharing: Have a blog post or white paper you want to promote?

Twitter 40

Twitter Planning Paid Search Agency Social Media 40

SmartBug Media

JUNE 10, 2019

30 percent should be your own content (such as blogs and white papers). The idea of filling at least 60 percent of your social media calendar with other people’s content may be intimidating, but here are some ideas to get started: Search Twitter hashtags related to your industry (monitor streams in HubSpot are great for this!).

Social Media 71

Social Media Social Marketing Media Tips 71

Litmus

JULY 24, 2020

Be sure to subscribe to Delivering on iTunes or Spotify to listen to future episodes and join the conversation on Twitter using the hashtag #DeliveringPodcast. Check out their blogs on a regular basis, sign up for their newsletters, and at least skim through their white papers and ebooks if you don’t read them all the way through.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

Hubspot

AUGUST 11, 2019

Twitter chats are when a group of people meet on Twitter to discuss a certain topic, trend, or interest area using an agreed-upon hashtag. Ask them to create blog posts, white papers, and case studies that speak to those objections and educate your prospects before those objections arise. Check out this article.

B2B Sales 68

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 68

Hinge Marketing

OCTOBER 28, 2015

Also, since hashtags are the keywords of Twitter, select some appropriate ones to use when tweeting to promote your content. An editorial calendar that includes titles, keywords and hashtags might look something like this: How should you use these keywords to get found in the search engines? Getting the Best Results from Keywords.

SEO 48

SEO Ideal Customer Profiles Lead Scoring Lead Ranking 48

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!

Social Media 143

Social Media Activities Media Skype 143

Digital B2B Marketing

OCTOBER 15, 2013

Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! Long form content like white papers and ebooks can be hosted, promoted and even gated within a publisher’s site, often on a cost per contact captured basis. LinkedIn Sponsored Updates.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

ClearVoice

OCTOBER 5, 2020

We just published a white paper, ‘It Pays to Be Positive,’ that goes into more detail about the value of positivity to advertisers and how they can leverage it for their business. More on ClearVoice: 250+ Hashtags for Your 2020 Social Media Calendar. How to Introduce Teamlancing to Your Company.

Lead Scoring 76

Lead Scoring Lead Ranking Brand Identity Branding 76