Adobe Experience Cloud Blog

JUNE 25, 2014

Author: Stephanie Barnes So you just put together an amazing marketing campaign idea and you covered all the marketing elements except…the hashtag. How many times have you added a hashtag to a campaign simply because it’s a social marketing best practice? Check to see if the hashtag you are considering has been used for anything else.

Brand Identity 48

Brand Identity Branding Curation Thought Leadership 48

Sprout Social

MAY 26, 2022

You can also use the search bar to dig into any trending creators, videos, sounds or hashtags you run across. Consider trending and branded hashtags. Whether branded or trending (or a combo), hashtags can help your TikTok campaigns resonate with existing and new audiences. sonido original – Linda Belcher Everyday.

Campaigns 142

Campaigns Examples Design Planning 142

SmartBug Media

JUNE 13, 2023

Removes Friction Features such as Instagram checkout allow users to purchase directly from the platform. Look no further: Tip 1: Use Product Tags & Proper Hashtags Promoting your products to existing customers is helpful, but reaching new audiences and growing your customer base is crucial to your brand’s success online.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

ClearVoice

SEPTEMBER 22, 2023

The Value of User-Generated Content in Curation Strategy According to 2019 data from a Stackla survey , 79% of people say user-generated content highly impacts their purchasing decisions. Leveraging Social Media and Hashtags Create unique hashtags for your brand or a specific campaign and encourage users to add them to social media posts.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Biznology

JULY 13, 2017

Hashtags are among the more popular channels to track the effectiveness of offline campaigns. TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. Relative performance. Influencers.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

SocialPilot

FEBRUARY 6, 2024

The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 The top hashtags influencers use to maximize brand awareness include: #love (used 2.1 According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Marketing Insider Group

JANUARY 21, 2021

Three-quarters of B2B buyers use social media to make purchasing decisions. Using specific hashtags in postings can be a simple way to gain attention, especially if they are very specific. Buyers often search by hashtag when they have a problem. And who will they trust? People or brands?

Ideal Customer Profiles 298

Ideal Customer Profiles Social Media Trust Marketing Tagging 298

Anyword

SEPTEMBER 9, 2022

Consumers are six times more likely to purchase something from a product page that includes an image from social media. Use Shareable Hashtags. If you want your post to be seen by as many people as possible, then you need to use shareable hashtags. But what makes a hashtag shareable? The best part about branded hashtags?

Social Media 98

Social Media Conversion Media Tips 98

Zoominfo

JANUARY 27, 2019

In fact, word-of-mouth is the primary factor behind 20% to 50% of all purchasing decisions ( source ). We’ve already told you word-of-mouth influences purchase decisions more than traditional marketing. In fact, customers are 92% more likely to trust their peers over advertising when it comes to making purchase decisions ( source ).

Word of Mouth 210

Word of Mouth Peer-to-peer Advertising Agencies Zoominfo 210

Sprout Social

MARCH 21, 2024

In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Brand Identity 101

Brand Identity Branding Advertising Agencies Work Management 101

Zoominfo

JUNE 7, 2018

93% of consumers say UGC is helpful when making a purchasing decision ( source ). Millennials say UGC is 20% more influential than any other type of media when it comes to influencing purchases ( source ). Add the hashtag to your account’s bio and encourage customers and followers to use it.

B2B Marketing 178

B2B Marketing B2B Work Management Marketing Management 178

Contently

JANUARY 20, 2023

Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product. It’s authentic and unbiased, which makes it more likely for a potential customer to trust the brand and consider making a purchase.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Buffer

DECEMBER 14, 2022

Hashtags versus keywords : The method of discovery is another key difference between TikTok and traditional SEO. On TikTok, hashtags are used to help users find and discover content, so creators need to be optimizing videos and other content with relevant and popular hashtags.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Content4Demand

FEBRUARY 16, 2021

92% of consumers say they’re more likely to listen to people they know or know of more than advertising when they make purchasing decisions. 88% of consumers look for and trust reviews other consumers have written online when they make purchasing decisions. Create a hashtag. Get Started With Advocacy Marketing.

Paid Search Agency 115

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 115

Biznology

MARCH 13, 2017

To ensure success in lead generation through Instagram, use personalized hashtags, images which highlight your product, targeted call-to-actions, and engage with your target audience. Use relevant hashtags. To further increase chances of discovery and engagement, make use multiple hashtags per image.

Lead Scoring 126

Lead Scoring Lead Ranking Advertising Agencies Paid Search Agency 126

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. Harness the power of hashtags.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

JANUARY 12, 2022

User-generated content and hashtags. When customers share photos of their photos, experiences or purchases. Typically, these posts are attached to brand @mentions and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. See how that works?

Word of Mouth 137

Word of Mouth Paid Content Conversion Work Management 137

Sprout Social

OCTOBER 6, 2021

Head over to the discover page on your app to see what hashtags and sound clips are trending for inspiration about what you can use on your own feed. Include the right hashtags. Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content. Otherwise, it just looks spammy.

Multi-Channel 133

Multi-Channel Marketing Budget Viral Marketing Ideal Customer Profiles 133

Sprout Social

DECEMBER 15, 2021

Depending on your industry and niche, these young users will eventually grow up to become your target audience , with TikTok heavily influencing their desires, aspirations and even purchase decisions. You can work with influencers, run various types of ads and use features like hashtags and branded stickers to put your brand in the spotlight.

Effectiveness 133

Effectiveness Business Advertising Agencies Viral Marketing 133

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. This empowers them to engage and connect with existing customers who advocate for the brand… …to encourage and upsell fans who have yet to purchase… …or just to join the conversation and give their audience a laugh. Figo’s #yesfigopets.

Marketing & Strategy 124

Marketing & Strategy Marketing Strategy Webinar Metrics Top of Funnel 124

Sprout Social

FEBRUARY 24, 2021

These links can be calls-to-action to read a blog post, purchase a product or general additional information. Add a few hashtags. Like keywords, hashtags are there to help other viewers find your video. These hashtags appear above the video title and can be added anywhere within the video description.

Youtube 132

Youtube Tips Keywords Copywriting 132

Hubspot

MARCH 12, 2015

We all know that Twitter offers you the ability to create a trackable, branded hashtag. You as the company choose the words, letters, and caps on the hashtag. The following list includes major corporations, government agencies, and artists who failed in either the creation, execution, or use of their own branded hashtags.

Twitter 28

Twitter Brand Identity Branding Paid Search Agency 28

Sprout Social

AUGUST 22, 2023

For example, automated filtering and categorization of topics in social listening data surface opportunities in real-time to enhance the customer journey and influence purchase decisions. Insights from market indicators can predict customer needs, changing preferences and purchase motivators.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Martech

JUNE 15, 2023

Purchase intent segmentation: Segments are based on individuals who show high purchase intent according to their online and offline behavior. Event attendance: For events like concerts, sports or product launches, DOOH ads can drive ticket purchases or event attendance. Get MarTech! In your inbox.

Paid Search Agency 122

Paid Search Agency Optimization Ads Mobile Advertising 122

Optinmonster

JUNE 13, 2022

They’re willing to add another item to their cart in order to get free shipping or a gift with purchase. Instead of winning prizes outright, customers earn coupon codes that they can use on their next purchase. Gift with purchase. And they must make a purchase in order to redeem their coupon. Photo Contest.

Best Practices 72

Best Practices Urgency Marketing Work Management Marketing Management 72

Sprout Social

OCTOBER 14, 2020

Brand ambassadors on social media shout-out your business, show off their latest purchases and recommend you to their followers. For example, check out your @mentions and #hashtags to see who’s scoring the most engagement when shouting you out. Your ambassadors are your ride-or-die fans. They know you. They “get” you.

Brand Identity 144

Brand Identity Branding Social Media Eye-Tracking 144

Sprout Social

SEPTEMBER 13, 2022

This tool helps you customize reports about your social media campaigns by analyzing TikTok profiles and hashtags. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts. Provides you with key hashtag metrics of your social media campaigns and influencers’ accounts.

Budget Programs 123

Budget Programs Video Marketing Tools Marketing & Strategy 123

Scoop.it

MAY 4, 2023

Authenticity plays an essential part in swaying the purchase decision of consumers. Before purchasing, customers want to see what other real-world product users have to say in feedback. That’s why it is vital to highlight user-generated content on each product page together with FAQs to help customers speed up their purchase decisions.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Sprout Social

JUNE 21, 2022

For example, the #ASMR hashtag on TikTok has over 340 billion (yes, billion) views. Don’t ignore your captions, hashtags and descriptions. Choose your TikTok hashtags wisely. For example, check out the video below from Positive Piece Puzzles that went viral within the #selfcare hashtag. Descriptions. It depends!

Viral Marketing 106

Viral Marketing Tips Brand Identity Branding 106

Martech

MARCH 31, 2022

This, of course, is where customers are close to purchase. For instance, they promoted purchasing ideas for football fans this year on TikTok, in preparation for the “Big Game,”, using the hashtag #GetTheWChallenge. Omnichannel. Beyond that, Walmart also lists their presence on social media and around the web on other sites.

Sample 102

Sample Touchpoints Amazon Advertisements 102

Optinmonster

MAY 10, 2023

Around 69% of millennials experience the phenomenon, and according to Strategy Online , 60% of millennials make impulsive purchases because of FOMO. Limited-Time Offers and Flash Sales By offering time-limited discounts, promotions, or deals, businesses create a sense of urgency and encourage immediate purchase decisions.

Examples 109

Examples Urgency Marketing Planning Trigger Marketing 109

NetLine

JULY 5, 2023

Customer intent, also known as buyer-level intent , is what drives a customer or lead towards a specific call-to-action, like making a purchase or signing up for your email list. Going back to the baby example, Google found that around 40% of baby product purchases are made by households without children. What is Customer Intent?

Intent 98

Intent Work Management Marketing Management Business 98

Sprout Social

JANUARY 24, 2024

Leverage influencers across the customer journey Most people associate influencer marketing with purchase-stage content like tutorials, product reviews, try-on hauls and Live shopping, but you can use influencer- brand partnerships at each stage of the customer journey.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Optinmonster

NOVEMBER 3, 2021

According to a study by Stackla , 79 percent of people say user-generated content highly impacts their purchasing decisions. Also, ask them to tag you or use a company-specific hashtag if you have one. Also, Pinterest offers buyable pins where people can also purchase products directly from the app. That’s a hashtag.

Social Media 81

Social Media Media Tips Ideal Customer Profiles 81

Valasys

JULY 20, 2020

Hashtags perform the massive scope and engagements to several brands over promotions on social platforms. B2B marketers can lead trending campaigns using existing popular hashtags of other ads, or brands can craft a unique hashtag for their product ads; a good hashtag strategy will massively drive brand visibility.

Paid Content 86

Paid Content Social Media Social Marketing B2B Marketing 86

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. In 2022, 98% of consumers made purchases through social media, underscoring the pivotal role of automation in social commerce engagement. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126