Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales. In this post, we’ll share the state of generative AI in sales today with three use cases for AI in sales.

Generation 74

Generation Lead Ranking Enterprise Management User-Generated Content 74

ClearVoice

JULY 25, 2023

Whether you’re a natural or have two left feet, finding a shared rhythm when managing freelance writers is essential to success. This guide aims to help you manage your expectations and fine-tune a writer’s work, ensuring an efficient and mutually beneficial relationship.

Top of Funnel 52

Top of Funnel Work Management Marketing Management Process 52

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. What you’ll learn: What is channel sales?

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Learn from the Pros

JUNE 12, 2024

Sales & Marketing Leaders, if you are looking for a competitive edge to keep your sales professionals top of mind and establish them as trusted advisors with their target audience, then a social selling strategy could be the answer. Moreover, social selling is an ongoing process. What is social selling?

Planning 52

Planning Top of Funnel Marketing Management Customer Satisfaction 52

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? Is the Virtual Sales World Here to Stay? Contents 1.

Top of Funnel 143

Top of Funnel Tips Work Management Cold Calling 143

Valasys

APRIL 19, 2023

Still, with changing times and evolving market trends, knowing what sales-qualified leads tactics will work best can be challenging. To stay ahead in 2023, you must know the best sales-qualified leads tactics to ensure that your SQLs are high quality and more likely to convert.

Sales Qualified Leads 52

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Lead Ranking 52

Only B2B

MAY 4, 2022

So, maybe you, to save a few pennies here and there, you ignore your customer relationship management (CRM) data. According to a blog post from Exclusivecalls , “outdated CRM records [are] one of the key reasons why sales agents lose opportunities to fix meetings.” That’s not the case.

Top of Funnel 118

Top of Funnel B2B Sales Work Management Ideal Customer Profiles 118

Heinz Marketing

MAY 20, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Do you ever feel like your sales, marketing, and customer success teams work from different playbooks? Imagine how your customer feels if they encounter inconsistent messaging, a clunky onboarding process, or a lack of post-purchase support.

Ideal Customer Profiles 123

Ideal Customer Profiles Lead Ranking Cross-Selling Top of Funnel 123

Salesforce Marketing Cloud

FEBRUARY 19, 2024

What you need is an easy-to-understand sales playbook to guide your team to victory. We’ll walk through everything you need to know to create the right mix of winning plays that guide your sales team to big wins. What you’ll learn What is a sales playbook? Learn more What is a sales playbook?

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Salesforce Marketing Cloud

JULY 28, 2022

Fortunately, sales leaders can work to avoid these hardships by acting now. To ensure your company is recession ready, develop a game plan for your sales organization that focuses on investments in tools, training, and effective sales tactics. A resilient sales org can nimbly respond to market changes whenever they arise.

Sales Management 98

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 98

Martech

OCTOBER 4, 2023

Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. A Google spokesperson told Ad Age : “Like a number of social apps and websites, X has signed up to monetize its home feed with Google Ad Manager.” Powerful marketing.

Advertising Agencies 118

Advertising Agencies Paid Search Agency Twitter Google 118

Belkins

JANUARY 24, 2020

By 2018, only 56% of B2B companies managed to hit the five-year mark. The way they build their sales process, systematize their data and train their teams determines is based on their understanding of their prospects and the moments they and their future buyers find their touchpoints. Why do you need a sales funnel?

Sales Management 52

Sales Management Top of Funnel Work Management Lead Ranking 52

Martech

APRIL 12, 2024

As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Budget Programs 100

Budget Programs Work Management Allocation Product 100

Salesforce Marketing Cloud

OCTOBER 10, 2023

There are guidelines and rules that determine who does what and when, from kickoff to when the game clock runs out. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. What you’ll learn: What is a sales cycle? Probably not.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Stevens & Tate

JUNE 25, 2021

Even though you may not realize it, you go through a process before buying something, unless, of course, you are an impulse buyer. This process is called a sale funnel. It refers to “the buying process that companies lead customers through when they are purchasing products.” Still, there is no guarantee.

Top of Funnel 64

Top of Funnel Marketing Qualified Leads Sales Qualified Leads Content 64

InsightSquared

JANUARY 22, 2018

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In previous posts , I’ve discussed how to evaluate the costs of a new sales tool, and offered some general best practices for managing your tech stack. This includes Account Managers, BDRs, Sales Managers – everyone!

Vendors 159

Vendors Tips Zoominfo Training 159

Act-On

OCTOBER 11, 2023

So let’s break them down into key responsibilities, as well as the sub-teams and specialists who manage them. Consider your GTM motion Before you start sketching out your org chart, stop to think about your go-to-market (GTM) or sales motion. Do you rely on a sales team to handhold prospects through a lengthy buying process?

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Vision Edge Marketing

NOVEMBER 29, 2018

Most of the recommendations for improving Marketing and Sales alignment revolve around how these two organizations need to work together. Regardless of various approaches taken by companies to address this issue, the lack of alignment and collaboration between Marketing and Sales persists. Go-to-market strategy, process, and planning.

Work Management 181

Work Management Tools Marketing Management Planning 181

ANNUITAS

JULY 16, 2020

Marketing investments are optimized to produce the most lift, technology is fully leveraged to enable the whole process, and your Inside Sales team is a strategic bridge between sales and marketing. It may come as no surprise to most that sales and marketing alignment is one of the most oft-cited issues with demand marketing.

Lead Ranking 147

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing Management 147

Hubspot

OCTOBER 4, 2023

In sales, where every conversation counts and every opportunity demands precision, your team needs more than just the ordinary training programs. Without sales training software, it would be very difficult to ensure reps are applying best practices, staying up-to-date with the products and services they’re selling, and closing deals.

Enterprise Management 56

Enterprise Management Work Management Training Software 56

SalesIntel

APRIL 24, 2024

These tools help streamline processes, target the right audience, and maximize your chances of success. This guide will help you understand the role of GTM tools in your sales, marketing, and revenue generation strategy and ten valuable tools to fuel your GTM strategy. That’s where the right GTM tools come in.

Work Management 52

Work Management Marketing Management Marketing Analytics Tools Marketing Funnels 52

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. It is our hope that our content helped spark your creativity, allowed you to discover something new, or made your life as a sales professional easier in some way. 20 Motivating Sales Quotes to Empower Your Team.

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Webbiquity

MARCH 8, 2018

Flipping The Funnel: Micro-Influencers As The Next Gen Influencer. The long answer has a lot to do with how consumers are becoming increasingly savvy to traditional marketing tactics. Generally, it would make sense that the more leads you generate, the more sales you will gain. With micro-influencers, this funnel is flipped.

Top of Funnel 225

Top of Funnel Blogger Multi-Channel Marketing Funnels 225

ANNUITAS

JANUARY 21, 2016

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue. How many leads actually become customers?

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

Convince & Convert

MAY 19, 2016

I don’t mean to get personal here, but do you have a leaky sales funnel? Are you losing some customers somewhere along their journey from initial contact to final sale? Or is your sales funnel fully clogged, in need of middle-of-the-night emergency attention that’s costing you a fortune? Guaranteed.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Martech

MARCH 21, 2023

That’s where data management platforms (DMPs) come in. This leads to more effective marketing campaigns that drive higher engagement and sales. This article looks at data management platforms in depth — what they are, why they are important, what they are used for and their future in a privacy-focused landscape.

Marketing Management 90

Marketing Management Privacy Demographics Segmentation 90

Hubspot

FEBRUARY 28, 2019

Let's say you've spent weeks or months scouring the internet for a new sales job, but none of the job postings seem to match your skill set or career interests. Have you taken a step back and thought about a specific type of sales job you want? Strategic vs. Tactical Planning. daily, weekly, monthly) if need be.

Tactics 87

Tactics Guidelines Outreach Linkedin 87

Martech

DECEMBER 6, 2023

The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. That includes sales teams, particularly, business development representatives and sales development representatives that often rely heavily on outbound cold email tactics.

Rules 130

Rules Google Paid Search Agency Marketing Automation Services 130

Salesforce Marketing Cloud

JANUARY 3, 2024

As a sales professional, you don’t have to coerce or pressure. That begins with your sales pitch. What you’ll learn: What is a sales pitch? Why are sales pitches important? What are the core elements of a sales pitch? What are the types of sales pitches? What are the types of sales pitches?

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Vidyard

APRIL 19, 2021

In the B2B world, managers and team leaders have developed tried and tested programs for onboarding new hires in the office, but the shift to a remote workforce has shaken up the sales onboarding process as a whole. Is the Virtual Sales World Here to Stay? Is the Virtual Sales World Here to Stay? Contents 1.

Top of Funnel 65

Top of Funnel Tips Work Management Cold Calling 65

ANNUITAS

NOVEMBER 2, 2021

Ninety-six percent (96%) of B2B sales teams have fully or partially shifted to remote selling since April of 2021. Many organizations have expanded their inside sales teams, either through hiring or transitioning field sellers, to accommodate this shift. How is a sales-ready lead defined? It makes sense.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 130

Hubspot

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. There’s a lot to consider, including bias, data management, permissions, and more. Plus, insights from sales experts who are knowledgeable and passionate about using AI in sales ethically.

Ethics 71

Ethics Marketing AI Training Work Management 71

Hubspot

APRIL 11, 2023

Your sales team plays an essential role in driving revenue and reaching goals that stretch across the organization. Your seasoned, super-star reps lead the way. So should you be worried about churn in your sales department? Sales teams have higher-than-average turnover rates than other business units. In short, yes.

Burn Rate 84

Burn Rate Gartner Churn Rate Lead Scoring 84

Salesforce Marketing Cloud

DECEMBER 5, 2023

You have managed systems rollouts and cloud migrations. Are you addressing lagging sales? Does your team have machine learning (ML) and natural language processing (NLP) experience? Develop a risk profile for your app, using the NIST AI Risk Management Framework , and determine whether you can support it.

Work Management 122

Work Management Marketing Management Ad Building Ethics 122

Salesforce Marketing Cloud

FEBRUARY 2, 2024

Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template? Engage buyers everywhere What is a sales email template? A sales email template is a pre-written message, sent via email, that can be quickly and easily customized for different audiences.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105