Hubspot

FEBRUARY 20, 2020

It helps Google find your website, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately drive the right people to your content. That's exactly what website indexing does in the context of search engine results pages (SERPs).

Marketing Websites 95

Marketing Websites Paid Search Agency SERP Tagging 95

Hubspot

JULY 26, 2018

The core of the job is to rate the relevance of search results based on a user’s search query and, to assign a rating, Google raters must strictly follow the instructions provided in a document known as General Guidelines. However, those guidelines were not created for that purpose -- they’re too broad and not actionable for marketers.

Intent 50

Intent Google SERP Marketing & Strategy 50

The Lead Agency

APRIL 14, 2024

Google’s E-E-A-T guidelines have done a pretty good job of hamstringing its ability to do that, and even if they didn’t, ChatGPT content domination would have been a sad day for written content. Originally E-A-T, another E graced these guidelines in 2022, adding Expertise to the mix. Am I worried it will steal my job?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

The Lead Agency

JUNE 10, 2019

In fact, a recent Hubspot study found that 46% of all Google searches are local , which indicates that almost half of the time, users are looking for a local solution. It is vital to get these elements right in order to outrank your local competitors in the SERPs. In many cases, the most relevant results are local.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. For help designing your website or ensuring it’s up-to-par, check out 8 Guidelines for Exceptional Web Design, Usability, and User Experience. Next, you’ll need to keyword optimize your site for search engines.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. For example, look at HubSpot’s Buyer Persona Generator landing page. The HubSpot logo lives at the top of the landing page.

Landing Pages 77

Landing Pages Design Buyer Personas Paid Search Agency 77

Valasys

AUGUST 22, 2019

According to HubSpot, 80% of potential customers use search engines to find local information. Google is the most dominant player in local searches & hence, the B2B marketers need to be well are of the guidelines for representing their businesses on Google. Marketers, therefore, need to optimize their endeavors for local SEO.

Optimization 40

Optimization SEO B2B Marketing Lead Scoring 40

Hubspot

APRIL 26, 2018

Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. This will bring you directly to the writers’ guidelines page of those websites where guest writers are welcome. We started Chanty from scratch. inurl:write-for-us digital marketing).

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Hubspot

FEBRUARY 18, 2015

Read Bing’s guidelines for webmasters to get the full picture. You have about 215 total characters (or 512px by 100px) to persuade searchers to click on your listing in SERP. 215 characters because SERP is dependent upon pixels and not characters (the letter ''W'' is obviously wider than "I"). The result is more equity of SERP.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

JANUARY 15, 2014

It remains one of the hundreds of items Google''s algorithm looks at when evaluating which results to return in the SERPs. Google’s own quality guidelines should be your BFF in this arena. Meta Descriptions: The description of your website pages which appear in search engine results pages (SERPs).

SEO 28

SEO SERP PageRank eCommerce 28

seo.co

JUNE 4, 2021

If you want your site to rank in the SERPs, you can’t get around building backlinks, but you can save money by building a link wheel. As Hubspot explains in the article linked above, a ‘follow’ link was included in a sponsored post about Chrome. You’ll need a monthly budget to create an effective SEO campaign of any size.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Hubspot

SEPTEMBER 8, 2014

The fact of the matter is, Google is very clear about what is and is not acceptable under their guidelines of use. Panda updates are made in effort to reduce poor quality content results from appearing high in search engine results pages (SERPs), and to boost pages with high quality content. Google''s Well-Known Updates. 2) Penguin.

Google 28

Google CAN-SPAM Guidelines SERP 28

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. Traffic to the HubSpot Blog 2014 - 2017. But in 2018, those long-tail search queries are more likely to result in entirely different SERPs with entirely different top results. Our New Editorial Strategy.

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

Hubspot

SEPTEMBER 7, 2011

Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page. Research suggests that links shared on Facebook have a high impact on SERP (search engine results page) rankings.]. Connect with HubSpot : Photo Credit: Urs Steiner.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

SnapApp

APRIL 4, 2018

A good guideline for choosing the best overall KPI is to choose the metric that best fits your goal and is furthest down the funnel, closest to the bottom-line. . #3 For tracking them we use both HubSpot & Salesforce and the data from both system flows into Domo where we have a dashboard to visualize it all. . . Kyle G Bradley.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

APRIL 25, 2017

It turns out, that often has to do with the dimensions of each entry on a search engine results page (SERP). In our own analysis at HubSpot, we found that headlines between 8–12 words in length got the most Twitter shares on average, while headlines with either 12 or 14 words got the most Facebook Likes. Let's start with SEO.

Video Marketing 101

Video Marketing Social Media SERP Youtube 101

Scoop.it

JULY 28, 2022

You can also measure your marketing success from tools like Google Analytics, Google Search Console, and HubSpot Marketing. Also, check the monthly search volume for selected keywords and consider SERP features while choosing keywords. Decide what type of content you need and your guidelines before reaching out to writers.

SEO 107

SEO Lead Scoring Lead Ranking Content 107

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Lastly, look at the “Searches related to” section at the bottom of the SERPs. For example, HubSpot audits and updates its blogs regularly. What is B2B search engine optimization?

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. Check out the SERP for that keyword. Long-Tail Keywords Only. Google isn’t a fool.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89

Hubspot

SEPTEMBER 11, 2018

And to stay up-to-date on SEO strategy and trends, check out HubSpot's Skill Up podcast.). This is a process that search engines use to determine where to place a particular web page in SERPs. With high visibility, your domain is prominent in SERPs. Here are online training resources to try next: The Hubspot SEO Academy.

SEO 101

SEO Lead Scoring Lead Ranking Work Management 101

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. I chose to use only data from the Single Grain blog, as this ensures that all blogs were updated under the same guidelines and reduces variables in the data. SERP Analysis Still Matters. Delete/combine any weak sections.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

ClearVoice

JUNE 9, 2020

” ~ HubSpot. Your copy should specifically speak to the pain points and goals of your buyer personas in their tone, according to HubSpot. This can be seen as a deceptive attempt to win more search engine traffic by dominating SERPs. When do writers write about products? Do they tend to use conversational humor?

Top of Funnel 90

Top of Funnel Product Buyer Personas Advertising Funnels 90

seo.co

JANUARY 3, 2021

Take HubSpot, for example. Brand guidelines. The final cornerstone is a clear set of brand guidelines. These guidelines ensure consistency in your marketing, regardless of the medium. In doing so, you increase your chances of being featured prominently in search engine results pages, also known as SERPs.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Hubspot

OCTOBER 14, 2016

If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( It all starts, of course, with investing in a Content Management System (CMS) like HubSpot's , which'll integrate your website content with all of your marketing channels.

Lead Scoring 28

Lead Scoring Lead Ranking Marketing Websites Generation 28

Martech Advisor

JANUARY 28, 2020

Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords. HubSpot has nailed its B2B content strategy by creating content for each stage of the funnel. HubSpot Has Created Content for All Stages of the Funnel. Create Cohesive Content Experiences.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Outbrain

JULY 8, 2019

There are some excellent guidelines detailing how to construct an effective SEO piece here. According to Hubspot , 65% of people who see visual content retain the information after three days, as opposed to just 10% of people who will retain written information. Here are some guidelines to best practices when using images online.

Marketing & Strategy 47

Marketing & Strategy Content Domain Guidelines 47

accelerate agency

SEPTEMBER 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Take, for example, this blog post from Hubspot: “The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team.”. Think about what your SaaS business is offering.

Link Building 97

Link Building Paid Content Lead Ranking Ad Building 97

Hubspot

AUGUST 8, 2014

” HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. ” I can’t help but wonder if HubSpot’s the reason people adopt this strategy.

Planning 28

Planning Inbound Marketing Paid Search Agency Funnel Advertising 28

Hubspot

JULY 12, 2010

The point here is not to advocate for a strategy of using a Twitter account and a troop of monkeys to speed tweet your way into a consistent presence in the Google SERPs. Connect with HubSpot : Have a link to allow people to find out more if they like your tweet. Tweet regularly.

Lead Scoring 28

Lead Scoring Lead Ranking Twitter Google 28

Hubspot

APRIL 5, 2013

HubSpot customers can easily do that with our closed-loop software, but if you’re not using HubSpot software, see how your marketing tools work to measure this and other goals you set. Here at HubSpot, for instance, we have five core personas! 2) Establish exactly who your audience is.

Top of Funnel 28

Top of Funnel Buyer Personas Marketing Automation Services Long Tail Marketing 28

Hubspot

FEBRUARY 6, 2019

Google Shopping allows you to show up multiple times in Google SERPs — as a website result, a text-only PPC result, and a Shopping result. If you want your products to be featured on Google Shopping, we recommend following Google’s image guidelines from the start: Use a solid white, gray, or light-colored background.

Google 71

Google Cost Per Click Adwords CPC 71

Single Grain

JUNE 8, 2021

Planned goals provide a guideline for coming up with the objectives of the website. Thousands of websites compete for keyword rankings and if you fail to optimize properly, you’ll find yourself pushed down the SERPs ladder. These 15 tips and tricks are guidelines for your copy in meeting (and, hopefully, exceeding!)

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Management 140

accelerate agency

JULY 1, 2021

How your website ranks on search engine results pages (SERPs) is crucial for business growth and driving visitors to your site. Take, for example, this blog post from Hubspot: “The 20 Best Marketing Articles of All Time, According to HubSpot’s Marketing Team.”. Think about what your SaaS business is offering.

Link Building 52

Link Building Paid Content Lead Ranking Ad Building 52

ClearVoice

MARCH 3, 2020

In HubSpot’s State of Inbound report , HubSpot Research found 53 percent of marketers believe inbound marketing gives their organizations higher ROI than outbound marketing. A HubSpot study of blogging data accumulated from 13,500+ of their customers found, “companies that published 16+ blog posts per month got about 4.5X

Marketing Budget Creation 114

Marketing Budget Creation Process Top of Funnel Marketing Budget 114

Single Grain

JULY 3, 2023

Off-page SEO: This refers to actions taken outside of your own website to impact your rankings within SERPs. SEO requires time and continuous effort to improve your site’s content, design, and backend structure to naturally rank higher in the SERPs. Another difference is the scope of their strategies.

SEM 52

SEM Paid Content Lead Ranking Lead Scoring 52

Hubspot

JULY 21, 2014

In 2007, Google said goodbye to its standard, 10-listing search engine results page (SERP), and said hello to an integrated system that incorporates results from Google News, Images, and other verticals. Universal Search Means Major Changes for Google Search Results. Does anyone talk about the Vince update anymore?

SEO 28

SEO Adwords Keywords SERP 28

Single Grain

JULY 1, 2021

But here we are in 2021 and targeted anchor text is still the fastest way to move up the Google SERP ladder for a particular keyword. Here are some guidelines: Don’t use exact match anchor text , as it looks spammy and as if you're really concerned about swaying the algorithm your way. Here's an example. It's an SEO checklist.

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140