Oktopost

MAY 11, 2022

Meet Christopher Willis, an AI content governance and brand alignment strategy expert who is currently serving as CMO/CPO at Acrolinx. but the question remained, how did they do that? Make no mistake, a solid product matters. But from an external perspective, strategy matters more. Meet Christopher Willis. Meet Christopher Willis.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Data strategy answers critical questions such as: Are you working with quality data (i.e. Having answers to these questions help you complete the puzzle by understanding how and when your customer is interacting with your brand. Strong data governance frameworks lay the foundation for AI initiatives.

De-duping 115

De-duping Lead Ranking Privacy Ethics 115

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Planning 322

Planning Analytics Enterprise Management Work Management 322

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. We’d urge marketers to make sure they’re working towards a healthy, ongoing stream of revenue, not just closing sales today and tomorrow.”

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

SmartBrief - Marketing

JANUARY 22, 2024

This, along with developing a strategy for its purposeful utilization, creates an environment in which marketer and machine get smarter together and empower the customer-obsessed future of work. Maximizing the potential of AI while minimizing risk requires well-defined governance and oversight to ensure that it operates ethically.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Contently

JANUARY 3, 2023

This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? For example, using generative AI to produce articles or videos could allow bad actors, authoritarians, and even governments to sow division. So how is AI being governed? Who monitors the output of generative AI?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Martech

JUNE 20, 2023

At one end of the AI spectrum, opaque algorithms work at high speed and high levels of accuracy. I think it’s going to take governance and control.” ” Four million interactions per day But putting a human in the loop does raise questions about scalability. “My hope is that we have some variation of it in 2024.

Marketing AI 109

Marketing AI Enterprise Management Generation Allocation 109

Martech

AUGUST 9, 2022

If you have an artificial intelligence program, you also have a committee, team, or body that is providing governance over AI development, deployment, and use. Here I look at marketing’s responsibility for AI governance. So, what is AI governance? The stringency of the governance is highly dependent on industry.

Marketing AI 115

Marketing AI Planning Work Management Paid Search Agency 115

Marketing Insider Group

DECEMBER 4, 2023

We undertook this study to answer this critical question. This question was at the heart of our study. So, to answer the question: Yes, AI-generated content can rank on Google. AI-generated content, governed by algorithms, struggled to replicate this level of creative expression. Can All Content Writing Be Automated?

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Biznology

APRIL 9, 2021

So first a bit of background: The US Strategic Command is the government agency responsible for things like nuclear operations and missile defense. But on Sunday, March 28, this official government account tweeted a line of complete gibberish: “;l;;gmlxzssaw.”. And yes, they have an official Twitter account, @US_Stratcom.

Social Media 197

Social Media Enterprise Management Work Management Lock-In 197

Martech

DECEMBER 22, 2022

Would that information be valuable to security application providers, security officers, the government or the private industry? Countless questions may need to be answered in the strategy that you develop for the sale of your data. The most important question to answer is: Why are you considering the sale of your data?

Lead Scoring 122

Lead Scoring Lead Ranking Tips Work Management 122

Customer Experience Matrix

APRIL 26, 2024

That's odd; people ask me those questions all the time. Semantics aside, the problem is that IT teams often underestimate the requirements for a proper CDP and, thus, the work involved in creating one. Most recently, we’re seeing CDPs in education, healthcare, and government applications. Here are my current answers.

Enterprise Management 156

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 156

Salesforce Marketing Cloud

MARCH 21, 2022

We can now hail a ride with Lyft, pay friends back through Venmo, have groceries delivered by Amazon, and find answers to pressing questions on Google. This shift in consumer-focused application experiences is rapidly driving new expectations with government technology. Constituent and customer experience.

Peer-to-peer 98

Peer-to-peer Work Management Digital Transformation Customer Satisfaction 98

Vision Edge Marketing

APRIL 19, 2022

There, I learned the value of data and why it was so important in my work. What are the dimensions of your data that affect your work or your life? 3) Question. Don’t simply settle for questioning the report numbers themselves, question the data that created them. . My career started in marketing. 4) Evaluate.

Marketing AI 206

Marketing AI Work Management Marketing Management Paid Search Agency 206

Spiralytics

JUNE 11, 2023

This article will give you a glimpse of how voice cloning AI works, the concerns you need to be aware of, and what you can expect from the future of this technology. The potential for this technology is staggering, as governments worldwide are still determining the best laws and regulations to place for its safe usage.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Zoominfo

DECEMBER 2, 2022

Working with a non-compliant data vendor runs the risk of serious fines, negative publicity, and being forced to rebuild your database from scratch. Privacy: The right that defines the appropriate uses and governance of an individual’s personal information. There will most likely be other company-specific questions you’ll want to ask.

Work Management 130

Work Management Marketing Management Privacy Vendors 130

Heinz Marketing

DECEMBER 1, 2023

The responsibility of the company is to ensure a new hire “Gets” their job role and function during onboarding, but often new employees are hired at the last minute when everyone is too tied up with their own work to assist in proper onboarding. This created communication and work silos among teams.

Process 99

Process Deliverability Work Management Thought Leadership 99

Hinge Marketing

FEBRUARY 25, 2022

As we entered 2022, the world found itself facing supply chain challenges and labor shortages like never before—not to mention endless questions about the year ahead. Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Want to read the full report? Get access here.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Martech

MARCH 8, 2024

Before introducing even more tech into your stack, you must know what you’re working with. You must examine your existing infrastructure, skillsets, data governance and success measures. You must examine your existing infrastructure, skillsets, data governance and success measures. Did you answer the question being asked?

Work Management 132

Work Management Marketing Management User-Generated Content CMO 132

Martech

JANUARY 16, 2024

The company said people aren’t allowed to use its tools for political campaigning and lobbying to create chatbots that impersonate candidates, other real people and local governments. Microsoft, Amazon, Adobe and Getty are also working with C2PA on this issue.

Marketing AI 114

Marketing AI Paid Search Agency Companies Amazon 114

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. The Top Challenges Facing Government Contractors.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Spiralytics

NOVEMBER 14, 2022

With the advent of remote and hybrid work setups and the digitization of most business processes, e-signatures are becoming increasingly popular. But with their increasing popularity comes a common question: is an electronic signature legal in the Philippines? Frequently Asked Questions. In line with the above.

Act-On 114

Act-On SMS Validation Work Management 114

Marketing Insider Group

APRIL 5, 2021

Google keeps its lips fairly tight on how its search ranking algorithm works. The document says that pages should be user-centered and that common beneficial purposes include sharing information, expressing an opinion, entertaining, selling products or services, and posting questions. Civics, government, and law. What Is YMYL?

SEO 331

SEO SME Lead Ranking Content Marketing 331

Martech

AUGUST 3, 2023

But acquiring new email addresses requires a lot of effort, which raises the question of return on investment. That’s overly simplistic and it immediately raises two key questions: How do you calculate email revenue, and over what time period? And the more you think about it, the more questions will occur.

Lead Scoring 98

Lead Scoring Lead Ranking Deliverability Ad Exchange 98

Salesforce Marketing Cloud

JULY 18, 2023

The AI boom is here , which means it’s time to see how AI in government can make things run smoother for both organizations and constituents. Public agencies have an opportunity to create awareness around the importance of AI in government. But there will be jobs created — at what percentage those offset jobs displaced is the question.

Paid Search Agency 52

Paid Search Agency Enterprise Management Work Management Digital Transformation 52

Outgrow

FEBRUARY 13, 2023

Navigating and evolving the relationship between tech and governance 3. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance.

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Seismic

JANUARY 30, 2024

At SHIFT 2023 , I had the opportunity to answer a pressing question for all forward-thinking organizations: how do we harness the power of Seismic to further mature our enablement functions ? There are several benefits to developing a prescriptive roadmap to govern the growth of your enablement program.

Work Management 80

Work Management Marketing Management Efficiency Planning 80

Martech

NOVEMBER 17, 2022

In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting. Allow you to answer questions not included in legacy funnel reporting. Improved governance enhances security, data and reporting.

Enterprise Management 121

Enterprise Management Marketing Automation Services Work Management Lock-In 121

Martech

JUNE 22, 2023

Part 1, AI marketing automation: How it works and why marketers should care, is here. Some still question generative AI’s ultimate impact, but the mainstream adoption indicates that much of the focus on content-focused capabilities is warranted. They will be embedded directly into foundational knowledge work tools (e.g.,

Marketing Automation Services 117

Marketing Automation Services Marketing AI Marketing Automation Work Management 117

Zoominfo

DECEMBER 11, 2020

Throw into the mix the lack of in-person interviews and continued work-from-home arrangements, and it’s clear candidates will deal with new disruptions perhaps not seen since internet job postings replaced help-wanted ads in the newspaper. Want to work from home or have greater flexibility? Want to work for a startup?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Martech

AUGUST 12, 2022

Read next: What is customer journey orchestration and how does it work? For JOE technology to work, you need to have at least three things in place, and none of them are easy: Comprehensive, unified and accessible customer data. Almost no firm has this, though everyone is working on it. Promise and pitfalls.

Vendors 136

Vendors Lead Ranking Advertising Agencies Touchpoints 136

Outgrow

APRIL 2, 2024

Government funding accelerates market experiments and supports innovative solutions at early stages. The first question is at what age do you want to retire? Saksham Sharda: Key factor for maintaining work-life balance. The Big Questions! Now Michael will go on with the longer questions. How does that work?

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Sprout Social

APRIL 20, 2023

Whatever the reason, companies using agencies for social media work often botch both the relationship and the work. Even if you have to hire an outside expert to help you vet your candidates, that’s still better than making an uninformed choice and hoping it works out. (By You direct the work, and get to say what is acceptable.

Paid Social Agency 126

Paid Social Agency Paid Search Agency Social Media Ad Agencies 126

Blue Flame Thinking

AUGUST 5, 2021

In recent years, interest in environmental, social, and governance (ESG) investing has increased. Incorporating Environmental, Social, and Governance Criteria. We often get questions like, “What are others doing in the ESG space, and what should we be doing?”. Common Questions About ESG.

Microsite 98

Microsite Landing Pages Paid Search Agency Marketing Report 98

Martech

JANUARY 5, 2024

Even so, remember that with the integration of AI in DAM systems, the robots should not work in splendid isolation. In taking the first steps toward your AI-powered business transformation, consider the following questions: What are your AI goals with DAM? How will you govern and evaluate your AI? What is your strategy?

Digital Asset Management 124

Digital Asset Management Marketing AI Work Management Marketing Management 124

Martech

APRIL 12, 2024

Adobe Real-Time CDP Adobe typically targets enterprise and mid-market organizations and works with a wide variety of roles across the marketing and IT organization. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Marketing AI 116

Martech

FEBRUARY 15, 2023

Of recent concern is wellness service data collection that entices individuals and governments looking for evidence of illegal abortions , in which opportunities for out-of-context misunderstandings abound. Its owner, ByteDance, has strong ties to the Chinese government. This has made many other governments wary.

Ethics 109

Ethics Marketing AI Multivariate analysis Paid Search Agency 109