Writing on the Web

JUNE 17, 2016

If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. Every site that you own and intend to market needs to be found easily by Google and Bing. Are you keeping your business blog fresh?

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

JUNE 16, 2015

Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. Narrow down blog post ideas with Google AdWords Keyword Planner. You can also find him on Twitter , Google+ and his personal blog.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

FEBRUARY 17, 2016

The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. When someone sits down and types in what they are looking for in a Google or other search box, will they find you? What do you think?

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

MARCH 14, 2011

I don’t really, but for content marketing to work you need as much content as you can, in all forms. I use them to submit to video directories, post to YouTube , and it all counts to get found in Google searches. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JULY 4, 2012

Facebook tops Google for weekly traffic in the U.S. If you expect that your business blog is going to skyrocket off the Google charts, then you’re in for a disappointment. Remember, Google indexes content on pages. The more keyword rich your content is, the more likely it will be that Google will pick it up.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Add this to Google Bookmarks.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

JUNE 25, 2014

I’ve been working with executive coaches and consultants for well over fourteen years now, helping them improve how they show up on the Web. One of the biggest changes, and a very positive one for the general internet-searching public, is that Google is getting super smart. Now Google changes its search algorithm all the time.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

APRIL 28, 2011

Content marketing can’t work well without unique and personalized copy. I get frustrated because people use canned articles ‘as is’ They don’t take the time to add their own stories, to explain how it is for them in the work they do. Tell them about the work you do with your clients. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Tips Content 100

Writing on the Web

JANUARY 21, 2015

Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Use Google analytics or SiteMeter or Feedburner analytics to monitor results. Cornerstone content: free, free for email, and some for fee. Your other accounts, Twitter, Facebook, LinkedIn, etc.

Design 100

Design Banners RSS Opinions 100

Writing on the Web

MARCH 17, 2011

I learn more about my client’s work and their content marketing needs. I’ve worked with other professionals who cringe at the idea of even answering questions from prospects… because that would be giving away free consulting. They “don’t work for free.&#. Add this to Google Bookmarks.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

DECEMBER 15, 2010

Here’s a quick list of survey questions for your target audience: What are the five top web sites you visit frequently in your work? I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). Add this to Google Bookmarks. Post on Google Buzz.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

APRIL 19, 2011

When I asked her why she went into coaching, she told me her story of the many years she spent working for a large telecom corporation. She became a coach because she is driven to help people find more satisfaction and meaning through work. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JUNE 20, 2011

Before you go to bed and fall asleep , remind yourself which writing tasks you want to work on in the morning. Leave your desk relatively uncluttered when you stop working at night so that in the morning you can start writing without distractions. (If Give yourself a set length of time to work on a writing project and then stop.

Tips 100

Tips Digg Buzz Creativity 100

Writing on the Web

DECEMBER 13, 2010

It works like a magnet for drawing people to you, creating credibility and potential working relationships. Instead of avoiding because of the work and stress involved, I’ve reached a point where I now seek out speaking opportunities. Add this to Google Bookmarks. Post on Google Buzz. Share this on Facebook.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

JUNE 27, 2011

I wish I could say that it’s the cure for writer’s block , or that it’ll turn your work into Internet gold. Edit your work so that it is appropriate for article directories, press releases, white papers. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Autoresponders 100

Autoresponders Digg Press Paper 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Keep producing your best work, be consistent and don’t lose hope!

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

MARCH 7, 2011

Since search engine spiders are nothing but algorithms, I don’t understand how they work, but Scribe sure does. I use Scribe for my own blog and won’t work on a client blog who doesn’t have it. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on del.icio.us.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

JUNE 18, 2010

I’m reading Tony Schwartz new book “ The Way We’re Working Isn’t Working.&#. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. He talks about four areas essential to over all success: physical, emotional, mental and spiritual. Share this on del.icio.us.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. It works the same way for both profiles and fan pages. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Writing on the Web

SEPTEMBER 9, 2010

You can sign up for Google Ads and Adbrite , which are two of the most well-known. The best thing about Google Ads and Adbrite is that you don’t have to have lots of readers to put their ads on your site. If you take lots of photos, Redbubble lets you offer high-quality prints of your work, from postcards to large wall-hangings.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

MAY 9, 2011

Joe wants to be more effective in his work and in his life. ““Coach X is there to make me better at work. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Your online content has to convince Joe that he needs you first and foremost. He’s not a psychologist. Share this on Facebook.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

AUGUST 16, 2010

This means that the audience has to work harder than usual. And it works, since the audience has to stay alert and active. That said, don’t make your readers work too hard, or they’ll click and go bye-bye. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Digg 100

Digg Buzz Blogger Class 100

Writing on the Web

NOVEMBER 11, 2010

In other words, a company’s brand works when: They develop a distinct brand personality. So narrative doesn’t have to be contained in stories, although they also work to engage readers emotionally. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Share this on del.icio.us.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

JUNE 23, 2011

Bonus question: How does doing this actually work to market your business? Add this to Google Bookmarks. Post on Google Buzz. Post on Google Buzz. Add this to Google Reader. Your readers may scan your post, without getting their thought processes going, and move on. Blog this on Blogger. Share this on del.icio.us.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

NOVEMBER 16, 2010

I’m looking forward to meeting – among others – Jane Ottenberg, who won 15 awards in New York last week for her work at The Magazine Group from the Custom Publishing Council : Jane Ottenberg, TMG Custom Media, Washington. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Media 100

Media Digg Custom Publishing Buzz 100

Writing on the Web

JULY 20, 2010

All require work, promotion, and constant “minding the store.&# Milana herself has forged the way for many independent women and work-at-home moms. Who wouldn’t want to work with a coach like Milana who certainly walks the talk? Add this to Google Bookmarks. Post on Google Buzz. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JULY 9, 2010

will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. If a bunch of full timers aren’t at your service, start with Google alerts for your name, company name, your boss’ name and the like. Bio: Robert Stretch works in marketing for VA Mortgage Center. Add this to Google Bookmarks.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

AUGUST 3, 2010

What are the key elements to a custom blog header that work well for online content marketing? These elements may seem obvious, but often, when working with clients, they are so close to the blackboard, that they forget key elements. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.

Marketing Websites 100

Marketing Websites Brand Identity Branding Digg 100

Writing on the Web

AUGUST 3, 2010

If you’re doing any kind of coaching, you know it’s great work and you bring valuable help to people. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. They make over 100 coaching sales each year, and Kim has personally increased her coaching fees from $1,200 to over $6,000.

Digg 100

Digg Buzz Blogger Tagging 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. And, a lot of work. Getting other people so excited about your work they tell others about it is a challenge, unless, of course, your name is Seth Godin, Joe Pulizzi or Tim Ferriss.

Rules 100

Rules Content Digg Press 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. It’s easy to share client experiences and stories about the work you do. Add this to Google Bookmarks. Post on Google Buzz. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

SEPTEMBER 4, 2013

Facebook , Google+, Twitter , LinkedIn are some names that come to your mind when thinking about content marketing for your website. Find relevant and compelling images using Google Images , Freedigitalphotos.net , or IStock.com. She has years of experience working with website content writers. Guest Author bio.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Maximize your work efforts, so you can spend time with your family and pursuing leisure activities.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MARCH 21, 2011

Being original, consistent, and compelling is hard work. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Many people will never get to your content unless you grab them by the throat with your headline. Insanely great content (5.0) – You want people to return to your blog over and over.

Digg 100

Digg Blogger Opinions Buzz 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? Online, an offer must work properly for consumers to feel secure. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. What emotions are people seeking to satisfy online? Email this via Gmail.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JANUARY 14, 2011

Since stories are fundamental to the way our brains work, why don’t we tell more stories? When I was first working online, all my web copy was as official and business-like as I could make it. My point is this: the stories we tell ourselves about our work greatly affects the quality of stories we tell our clients about our work.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100