Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. Thought leadership is a great tool, allowing you to stand out from the cluttered market. RSS feeds offer an easy way to stay updated with every piece of content a site has published.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Webbiquity

JANUARY 24, 2011

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Cool Social Media Tools. Don’t want to follow Twitterers who aren’t following you? This tool makes unfollowing non-followers easy.

Social Media 100

Social Media Tools Buzz Media 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. In order for people to find your video online, Google must be able to extract information to understand what your video is about. A video sitemap helps Google find new or changed content.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

FEBRUARY 26, 2019

But today he actually spends more time in SEMrush than he does in Google Docs. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

B2B Marketing Savvy

AUGUST 31, 2009

Other Popular Posts: Digital DeTox Tools Twitter Blurs the Line B2B Twitter Case Study Email The Scoopdog Team. For Twitter to evolve to a useful B2B platform, metrics must keep pace. For Twitter to evolve to a useful B2B platform, metrics must keep pace. And results were positive.

Twitter 40

Twitter Analytics Advertising Agencies Tools 40

Chris Koch

JANUARY 22, 2010

To oversimplify it, if you want to sell more ERP software , you should use keywords like “enterprise software,” a lot on your blog so that Google associates your blog with your company’s area of expertise. In Google analytics , you can drill down by country—even by city—to see where your traffic comes from. RSS+comments=VIP.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Moz

AUGUST 27, 2019

or subscribed to your RSS feed. Every search is a quest for information, and the goal of search engines like Google is to supply the searcher with a satisfying answer as quickly as possible. A keyword research tool like Moz Keyword Explorer will do the trick! Online behavior has changed since then. Not at all!

Keywords 71

Keywords Blogger RSS Opt-out 71

The Effective Marketer

MAY 10, 2010

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. You can follow any responses to this entry through the RSS 2.0 The good ones are those that you don’t even think about until you decide to wear your marketer hat.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Ambal's Amusings

AUGUST 19, 2009

When using social tools for marketing purposes, you need to provide metrics that will justify your efforts. Here a ratio of positive versus negative discussions happening on blogs, Twitter, Facebook and the like would provide a sensible measurement tool. Breaking these number by channels (Twitter, blogs, etc.)

Social Media 100

Social Media Media RSS Statistics 100

The Effective Marketer

FEBRUARY 22, 2011

You can follow any responses to this entry through the RSS 2.0 Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

Planning 100

Planning Work Management Marketing Management Marketing Automation Services 100

The Effective Marketer

OCTOBER 5, 2010

Below are a few useful tools out there for this problem. Website Review and Annotation Tools ShiftSpace.org is an interesting app that gives you the ability to comment on any website using your browser, but others have to have ShiftSpace installed to see them. Any other tools I have missed?

Marketing Websites 100

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation 100

Hubspot

MAY 21, 2010

We previously told you that you have to search Google like a pro. Today it's Twitter's turn. Twitter Search can be a powerful tool for helping to achieve many daily Twitter-related tasks, such as monitoring your company and industry; finding new people to follow and attracting new followers.

Twitter 28

Twitter Tips RSS PR 28

Hubspot

DECEMBER 8, 2017

Mind Tools. Google Maps. But besides company software, salespeople can also download productivity, educational, travel, sales tools , and other just plain useful apps for work to optimize their time away from their desks. 3) Twitter. 19) Mind Tools. The Best Mobile Sales Apps for Salespeople. Profit Story.

Ideal Customer Profiles 101

Ideal Customer Profiles Hubspot Mobile Marketing Pricing 101

Writing on the Web

FEBRUARY 18, 2011

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Networked Blogs also gives you the option to post to your FB profile, your fan page or fan pages or to Twitter as well. Add this to Google Bookmarks.

Facebook 100

Facebook Digg Ideal Customer Profiles RSS 100

Convince & Convert

JANUARY 10, 2014

The RSS feed is: [link]. Don’t miss the 100th episode of Social Pros, live via Google Hangout ! Kelly Clarkson , Mariah Carey , and Michael Buble created Christmas playlists over the holiday, then shared those playlists on Twitter and asked for feedback. What’s your one tip for becoming a social pro?

Curation 129

Curation Television marketing Content Skype 129

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

Writing on the Web

SEPTEMBER 26, 2012

Share your posts on Facebook , Twitter , Google +, and the many other popular Internet gathering places. It can be as simple as creating an email newsletter or making your blog accessible to RSS feeds. There are so many easy-to-use blogging analytics tools out there. Michael Martine’s Best Blog Traffic Tips.

Traffic 100

Traffic Blogger RSS Opinions 100

Webbiquity

FEBRUARY 10, 2011

Discover some great sources for free and reasonably-priced themes, essential plugins you may not be aware of, SEO tips, and other interesting techniques and hacks here in a dozen of the best WordPress guides of last year. 10 SEO Tips To Get Your WordPress Blog Ranking Highly In The Search Engines by SEOheap. Post on Google Buzz.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Martech Advisor

JANUARY 24, 2020

The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics. To begin with, the course offers three blogging styles and tips on brainstorming content ideas. You’ll also learn five tips to succeed in your blogging efforts. Producing Podcasts - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Other respondents reported some of the most important factors in PR and marketing hiring include knowledge of emerging channels such as micro-blogging (72%), social networks (80%) and blogging, podcasting and RSS (87%). Consider the following tips for your B2B business : 1. Alert services such as Google alerts. News feeds.

Public Relations 48

Public Relations Tips B2B RSS 48

The Effective Marketer

JANUARY 13, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? You can follow any responses to this entry through the RSS 2.0 Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault? No need to raise your hand, we all have been there. An interesting article sent to me (thanks, Z.)

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Scoop.it

JULY 7, 2020

Here are examples of topics based on some broad categories we listed earlier: Employment law: legal tips for startups, workplace safety, contracts and procurement. Analytics: Google Analytics, Google Tag manager, social media analytics. Automatic content import: set up RSS feeds and/or sitemaps.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

The Effective Marketer

MAY 3, 2011

New tools on the block (social media monitoring and others are the likely candidates) may have a tough time showing solid ROI, therefore their purchases being delayed. You can follow any responses to this entry through the RSS 2.0 Vendors should therefore really work with their customers and prospects in trying to justify the purchase.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? We have all been there.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

markempa

DECEMBER 30, 2008

I started blogging because I wanted to share with everyone what I thought were useful B2B lead generation ideas, tips, and resources – material that I was already freely giving to my clients. An RSS feed gave the team something to review each morning. I have to say, my expectations were pretty low.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

The Effective Marketer

MARCH 7, 2009

Albert Chen, from Google , flew directly from Boston to our cozzy Florida weather to grace us with his presence and gave a thoroughly entertaining presentation discussing what Google Can Do for You. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. Without good judgement, they are a waste of resources.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

Anything Goes Marketing

NOVEMBER 16, 2008

I would recommend to post in on your website and even create an RSS feed. With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. Use social media techniques such as Twitter and YouTube to maximize the effect of your webinars, videos and white papers. United States etc.).

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Biznology

FEBRUARY 29, 2012

Along with a Google search, this is how you will be found in the marketplace. You can set up a listening post using tools like Radian6, or simply set up an RSS feed from sources like blogs, Twitter, LinkedIn, Focus, Quora, YouTube and Wikipedia, so you can keep current with what’s being said in your field.

B to B 80

B to B Social Media Media Thought Leadership 80

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) Veredict: If you are new to social networks, community building, etc. Free content will get you farther.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

DECEMBER 5, 2011

But a blog also presents additional opportunities for search optimization beyond those that apply to standard websites (which is why Google loves blogs ). But Google’s recent algorithm changes (which Bing and other search engines will most likely try to mimic) favor fresh content , as least for certain types of searches.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Hubspot

MARCH 26, 2014

1) Create a stream on Twitter. To get started, create a stream on Twitter of some terms that are relating to SEO. Use terms including "Google algorithm," "Google Panda," "Google Hummingbird," or "Google Penguin." In addition to following SEO terms on Twitter, follow thought leaders who are talking about SEO.

SEO 28

SEO Trends RSS Hubspot 28