Hubspot

AUGUST 28, 2017

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. 12 Free Social Media and Brand Monitoring Tools to Try. 2) Social Mention.

Social Media 78

Social Media Tools Media Brand Identity 78

KoMarketing Associates

APRIL 1, 2014

It’s no secret that personalized search has become a huge part of Google over the years. Between location, search history, and now Google+, two people are rarely going to see the same results. This is also the case with Bing, as they too are using social signals in addition to location data and search history.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Online Marketing Institute

AUGUST 7, 2018

Therefore, establishing and maintaining these accounts can protect your brand’s online reputation from negative press, and helps you put your best foot forward with customers. Don’t limit yourself to the top five social networks either. You’d be surprised by how many different networks there are to leverage.

Social Media 52

Social Media Work Management Marketing Management Class 52

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

PR 100

PR Social Media Media Blogger 100

KoMarketing Associates

FEBRUARY 23, 2016

Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter. But, once you find your audience on Twitter, how can you engage them?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

JUNE 18, 2015

“ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120

Marketing Insider Group

DECEMBER 11, 2012

Your company has Facebook and Twitter accounts, you’re schmoozing on LinkedIn, and your marketing department is uploading compelling content to your YouTube channel. These practices, however, are de rigueur in the age of social media. If you want to stay competitive, you have to become a true Social Business. Photo Source.

Generation 100

Generation Peer-to-peer Business Social Networks 100

NuSpark Consulting

MARCH 3, 2016

Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Promote your white paper using online press release distribution services. That’s because online releases are submitted to major search engines, industry journals and social networks. Company Blog.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Sprout Social

AUGUST 15, 2019

For instance, there are strong links between Twitter and press announcements. That’s because politicians and journalists use Twitter to get the word out. Post frequently : With any social network the more active you are the more likely you are to convince people to engage with your account. Boost Your Earned Media.

Tips 111

Tips Paid Search Agency Validation Press 111

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. How can PR pros optimize their use of social media tools? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

JANUARY 12, 2011

Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Convince & Convert

SEPTEMBER 28, 2011

Businesses could – and should – be doing so much more with location-based services like Foursquare, unified social log-ins like Janrain , custom landing tabs on Facebook, video, Google Analytics, mobile, ad retargeting with Fetchback , multi-variate testing, and about 100 other things. No new social networks.

Social Media 146

Social Media Media Marketing Analytics Tools Mobile Marketing 146

Webbiquity

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide. Post on Google Buzz.

SEO 100

SEO Enterprise Management Digg Press 100

Writing on the Web

FEBRUARY 5, 2014

Particularly when researching social networks, comments are often biased in favor of negativity. As an expert, however, your experience can guide you when using these online research tools: Google or other search engines : Use the same keyword phrases you imagine an ideal reader would use to find information on a problem.

Research 100

Research Aggregators Press Social Networks 100

Hubspot

JANUARY 14, 2019

Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. Our Corporate Communications Manager Sandy does this with her signature and you can switch up your signature every time you release a new video: Social Networks. Press releases.

Distribution 75

Distribution Video Marketing Advertising Agencies Multi-Channel 75

Marketing Insider Group

SEPTEMBER 29, 2011

After reading this list of 10 Social Networking Don’ts by InformationWeek’ s Debra Donston-Miller, I was inspired to compile a list of fun examples of check-the-box marketing, curated from Twitter over the last few days: The boss tells your employees to sign-up for “The Twitter.”. Image Source.

Paid Search Agency 100

Paid Search Agency Examples Planning Advertising Agencies 100

Webbiquity

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” But what does it mean?

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

SmartBug Media

MARCH 19, 2020

In order for people to find your video online, Google must be able to extract information to understand what your video is about. Follow these tips to improve your video search results: Make your videos crawlable : If Google can crawl your video, they can provide a thumbnail and other features. Make It Social. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Biznology

OCTOBER 30, 2012

However, Google is often the first impression anyone gets when they’re introduced to your brand online. The content can be created by your PR team or by a third party, be it a journalist, a blog, a press release, an interview, or as a resource to the mainstream media. And for some, it is.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

DECEMBER 18, 2013

Digital Divide (Photo credit: Free Press Pics). Part 1, “Your choice of social platform does matter” , is here. Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. This is part 2 of the Hindsight 20/20 series.

Peer-to-peer 80

Peer-to-peer Internet Marketing Twitter Broadcasting 80

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Based on this, here are 10 B2B lead generation strategies that should help you navigate the shifting sands of lead generation in 2018: Ramp Up Social Networking and Personalize Connections.

Lead Generation 94

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 94

Stevens & Tate

AUGUST 10, 2020

Google Ads is Banning Spying Products & Software. As part of its recent Enabling Dishonest Behavior Policy , Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Google explains that its list is not exhaustive and only mentioned for example.

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Sprout Social

MAY 19, 2021

Median benchmark for Twitter engagement: 0.045%. These stats are crucial to understanding the effectiveness of your social media customer engagement strategy. Reporting on your achievements in the context of industry and platform standards helps you tell a richer story when proving the value of social to other stakeholders.

Ideal Customer Profiles 134

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 134

Biznology

JULY 10, 2015

You should choose the tools that help you become the most effective with your social media marketing and press relations. Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. TweetReach : TweetReach is specifically designed to report analytics for Twitter.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

JUNE 30, 2015

When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. Why do you need it? Makes sense, right?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Sprout Social

JANUARY 2, 2019

Sprout Social not only provides a big-picture overview of your content’s reach but also drills down to specific posts and social networks. Through content marketing via social, brands can give followers a much-needed incentive to check out what their sites have to offer. Organic social. Paid social.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

Biznology

DECEMBER 13, 2011

Signing up for Pitch Engine won’t write your SMNR for you, creating a profile on Twitter doesn’t make you an influencer, and installing WordPress doesn’t put you in the AdAge Power 150 or Technorati’s Top 100. Pitch Engine’s job is to make Social Media Release-making as easy-as-possible, tech-free, as possible.

Social Media 80

Social Media Demand Media Blogger 80

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. A few examples.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Sprout Social

NOVEMBER 4, 2016

When you’re just starting out, you may find that you want to test the Instagram waters before investing more money into the social network. Use Native Twitter Analytics. On the native platform , Twitter Analytics is free and has an Audience tab that will break down your followers into useful categories.

Communities 97

Communities Budget Programs Ad Building Lead Ranking 97

Biznology

JANUARY 9, 2014

If you’re starting to outgrow Google alerts, it may be time to invest in Mention – a tool which allows real-time monitoring of any keyword, from industry terms to your brand’s name. It’s hard to define Klout – is it a social network? Do you really know who’s following you on Twitter? Google Alerts.

Outreach 80

Outreach Paid Content Tools Enterprise Management 80

Hubspot

MARCH 28, 2018

Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. It's not the social network's first run-in with this particular federal agency -- in 2011 , it also had to settle FTC charges after failing to make good on several promises regarding user privacy.

Facebook 69

Facebook Privacy Protection Product Paid Search Agency 69

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Social Media. Of course promote it via social media. Company Blog.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Onalytica B2B

JULY 8, 2015

Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Twitter Handle. Twitter Handle.

PR 100

PR PageRank Brand Identity Branding 100

Paul Gillin

JULY 19, 2013

There’s no fluff in the press release, so I’ll just excerpt it word for word. Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.” Three hundred eighty-seven (77%) of the Fortune 500 have corporate Twitter accounts with a tweet in the past thirty days.

Social Media 50

Social Media Social Networks Facebook Statistics 50

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Ramp Up Social Networking and Personalize Connections. LinkedIn is gaining impressive traction as a B2B lead generation network. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

NOVEMBER 9, 2011

Have you created a Google+ Page for your business yet? With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. Photos are very important on Google+. Add Recommended Links.

Google 28

Google Optimization Business Viral Marketing 28

Hubspot

MARCH 30, 2021

Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. You can make several pages for your business without the social network even noticing. But should you?

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101