Biznology

DECEMBER 3, 2013

When it came to the tools being offered for prospecting, managing, and tracking online engagement and outreach , the quality had been dubious, the licensing too expensive, and of limited value. What I do is a little different than the garden variety influencer outreach. Blogger outreach is more PR than social media (socialmedia.biz).

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Relevant Blogger Outreach. Newsletter.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Optinmonster

MAY 16, 2023

Off-page SEO is crucial in demonstrating your website’s expertise, authoritativeness, and trustworthiness (E-A-T) to Google and other search engines. Search engines, like Google, value these endorsements and use them as an SEO ranking factor. Without proper promotion, how will people find it? Why Is Off-Page SEO Important?

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion? Simple – with Outbrain.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Run a contest or promotional event.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

NuSpark Consulting

MAY 5, 2013

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions?

Adwords 100

Adwords Features Google Landing Pages 100

Oktopost

JUNE 14, 2021

The best techniques include looking at Google-related searches. Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. . Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Martech Advisor

JANUARY 3, 2020

If you have been following Gary Vaynerchuk's career, you must be aware of the story of how he grew his $3 million business to $60 million by launching a wine TV series on YouTube. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Trade Press Services

JANUARY 15, 2024

Mistake #4: Becoming an Echo Chamber This can come in the form of being overly self-promotional , but it can also take the form of focusing solely on branded content. Mistake #5: Ignoring New Features Platforms like Facebook, Instagram, YouTube and LinkedIn have been around for years and tout millions of users.

Social Media 75

Social Media B2B Thought Leadership Media B2B 75

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” I go to Google to fact-check. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Biznology

MAY 19, 2015

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Influencer Outreach. What does Google want?

Youtube 80

Youtube Digg Social Media Advertising Mediums 80

Confessions of a B2B Marketer

JULY 5, 2023

What are you or your marketing team doing that is not talking to customers or creating and promoting insanely good content? What can you put on your SEO optimized pages to SHOW Google that people like you? How focused is the content on your blog/YouTube channel… and should you split our different types to focus growth?

Word of Mouth 40

Word of Mouth Paid Social Agency Top of Funnel Digital Marketing Funnels 40

SmartBug Media

FEBRUARY 4, 2020

It may be a futile effort trying to outrank competitively-positioned review sites for certain topics on Google. This can help you identify new promotional channels and types of social campaigns you could potentially run. This could be a good opportunity for PR or outreach to build relationships with these sources.

SEO 96

SEO SERP Domain Analysis 96

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Time to time” is an important detail you can’t ignore.

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

Mailmunch

APRIL 26, 2021

Write and promote your content. However, almost 50% of the pages on Google have zero backlinks. Besides, Google now ranks blogs based on the quality of their content instead of frequency. . Start with email outreach, posting on Q/A sites, and participating in niche-related forums. Conduct competitor analysis .

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Hubspot

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? Google Trends shows that in the last five years, the interest in blogs has steadily declined worldwide. "You Now, with the rise of video and podcasts, it's blogging's turn to feel the heat.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

accelerate agency

AUGUST 15, 2021

This isn’t surprising considering that 49% of users state they use Google to discover or find a new item or product. . This is done by using B2B SEO which is a marketing strategy designed to help your B2B online content rank higher in search engines, like Google and Bing. This post will introduce you to the world of B2B SEO.

Paid Search Agency 98

Paid Search Agency SEO Companies Brand Identity 98

Hubspot

MAY 26, 2023

You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Platforms like Instagram allow users to post daily stories , and YouTube is a widely accessible platform for creating short, informative videos. Attend networking events.

Marketing Prospects 60

Marketing Prospects Work Management Marketing Management Advertising Agencies 60

Outbrain

JANUARY 2, 2022

Multichannel outreach strategy implies creating more opportunities to connect with your potential client through the means of a variety of channels simultaneously: cold emails, cold calls, digital ads, content promotion, SEO optimization, social media. In times of a pandemic, all the digital channels are worth a shot.

Lead Generation 58

Lead Generation Sales Qualified Leads Ideal Customer Profiles Generation 58

Lake One

AUGUST 13, 2020

While video marketing has been around for a while in B2C, now thanks to the many benefits of video marketing we’re seeing B2B come around to it and use it in their: Sales processes Marketing campaigns Social media platforms Lead generation efforts Email marketing Outreach pitches And More! Learn How Lake One Uses Vidyard for Video.

Press 92

Press Video Marketing B2B Marketing Paid Search Agency 92

Convince & Convert

MAY 21, 2021

YouTube is the cornerstone of online video; it has become a definite source of entertainment and information viewing for over 15 years. YouTube is the second-most used search engine in the world, behind Google. YouTube Originated the Role of Video in Social Media Marketing. Google has the answer. Especially videos.

Youtube 194

Youtube Advertising Channels Peer-to-peer Social Media 194

Hubspot

MAY 7, 2020

Google changed the game. In 2011, Google conducted its landmark Zero Moment of Truth (ZMOT) study. Google's research also indicated that word of mouth was a definitive factor in swaying that moment. But that study wasn't the only bombshell Google dropped in the early 2010s.

Content Marketing 101

Content Marketing Planning Mobile Marketing Advertising Mediums 101

Sharpspring

JANUARY 15, 2020

When it comes to engagement with external partners to promote your brand, choosing the right influencers can be vital. There are a few sources to look to when deciding how to find influencers you want to help promote your brand. This is a great source of content for cross-promotion on your social media channels and website.

Work Management 52

Work Management Marketing Automation Services Brand Identity Branding 52

Biznology

OCTOBER 11, 2016

I have been doing long-tail blogger outreach since 2006. Invictus via Google+. Put A Little Umbrella In Your Drink via Google+. Candid Belle via YouTube. Run Run Live via YouTube. Fun & Fitness via YouTube. Arianne Cruz via YouTube. Sonnet’s Review via YouTube. Kim Alston via YouTube.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Suggest a YouTube video title for our upcoming tutorial video on [Topic]. Lastly, add any other instructions to fine-tune the outcome.

Examples 77

Examples ROI Planning Work Management 77

Adobe Experience Cloud Blog

DECEMBER 17, 2019

Liberally repeating the same words and phrases used to work well with Google’s SERP (or Search Engine Results Pages) algorithm. However, this year Google launched a new algorithm called BERT (or Bidirectional Encoder Representations from Transformers) that looks at your content’s keywords in a relational, contextual way.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. On average, 76% of Google Ads spending goes toward irrelevant keywords — failing to attract any actual customers. Outbound marketing can be quite expensive because you must (a) purchase advertising space or (b) pay for labor to perform outreach.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

SmartBug Media

JULY 15, 2019

Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram. Public relations: Community outreach, news releases, public events, grand openings, press conferences. Special promotions: Limited-time offers, contests, rebates, special events. Google ads. Print ads in local publications. Lead nurture sequences.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Optinmonster

MAY 8, 2023

You’re probably familiar with big-name online businesses like Amazon, eBay, or Google. Here are 6 common online business models to consider: Affiliate Marketing or Influencing If you have a blog, podcast, social media account, or other platform, you can earn commissions for promoting other people’s products and services online.

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Martech Advisor

DECEMBER 17, 2019

Infact, a recently published 2019 report by Google said that 85% of buyers will check for product/ service information online, even if they make a store purchase. It was Google who first rang the bell in 2018, when it declared that it will now prioritize mobile experience as the key factor in ranking websites in its search engine.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Hubspot

AUGUST 7, 2018

Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. SEO: Brian Dean’s YouTube strategy. Google Keywords Planner. Image courtesy of Moz.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

EMagine B2B Blog

APRIL 2, 2015

If you missed it live you can catch a replay of Deciphering Network Personas For Your B2B over on our YouTube Channel. However, by utilizing an editorial calendar to plan your posts out at the beginning of the week you can focus each day on physical posting and community outreach. Should I be focusing my time on Google+?

Allocation 40

Allocation Youtube B2B Blast Campaigns 40

Biznology

JUNE 3, 2014

Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks.

Advertisements 80

Advertisements Advertising Banner Ads Banners 80

Mailmunch

APRIL 27, 2021

Video advertising is the displaying of promotional content either inside online video content or as standalone ads. It has become central to your outreach and campaign efforts. Back in the day, YouTube offered six-second ads – a concise and captivating way to gain attention. YouTube relies on in-stream ads.

Paid Content 55

Paid Content Advertisements Advertising Video Marketing 55

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. “Tweet seats” promoted at PPAC (foxprovidence.com). Be the catalyst of your natural social media success.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80