Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

KoMarketing Associates

APRIL 11, 2013

A growing list of tactics and technological opportunities further complicates the process. Research, guides, and marketing surveys help guide B2B marketers down the right path. Other times they reinforce the existing direction of marketing tactics and strategy. BtoB Research Defining the Modern Marketer.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MAY 15, 2014

I soon realized all the journalism skills I had acquired in college could be applied to the SEO-side of marketing. In other words, I had an opportunity, along with my colleagues, to put my skills to good use and bring a news-room feel to B2B online marketing. Bonus tip: When possible, set up Google Authorship.

Process 120

Process B2B Guidelines Paid Search Agency 120

KoMarketing Associates

SEPTEMBER 22, 2016

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Though Google is a global giant, it’s banned in China. Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

Search Engine Marketing 120

Search Engine Marketing Keywords Search Marketing Budget Programs 120

KoMarketing Associates

MAY 11, 2017

B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. Fees and Payment. Accessing the Account.

Adwords 121

Adwords PPC Paid Search Agency Google 121

KoMarketing Associates

DECEMBER 9, 2013

With new online marketing tools, tactics, and channels cropping up daily, it’s easy to become overwhelmed with opportunity. Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. Moz’s 2013 Search Engine Ranking Factors.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. In your inbox.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

KoMarketing Associates

DECEMBER 8, 2021

The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. Overcoming these challenges requires B2B marketers to pay closer attention to the buyer’s journey. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. Baidu PPC Versus Google AdWords: 8 Key Differences. Final Thoughts.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Writing on the Web

JULY 11, 2012

My clients tell me it feels hard to write well for both, and in my experience, it’s because they’ve skipped the first step in the process: Keyword research. That’s why keyword research is so important – I want to use keyword phrases that people are actually using when searching online! the competition.).

Keywords 100

Keywords Research Adwords Search Marketing 100

Hinge Marketing

NOVEMBER 18, 2014

Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement. So with all these tools at hand, how do you most effectively track the ROI of online marketing ?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Webbiquity

JANUARY 2, 2013

Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Furthermore, half of all Google+ users are under 25 years old. iMedia Connection ). Social CRM is still confusing. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

B2B Digital Marketer

NOVEMBER 23, 2023

Introduction In today’s episode, we are joined by Wil Reynolds, a thought leader in the realms of SEO and digital marketing strategy. Wil unpacks the complex relationships between behavioral economics and online marketing, providing you with insights that are supported by both anecdotal evidence and concrete research statistics.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

KoMarketing Associates

OCTOBER 4, 2016

Content marketing initiatives lose steam (or may fail entirely) because the acquisition channels for necessary for distribution are not nurtured alongside the content development process. Third Party Referral Analysis via Google Analytics. 20 Online Marketing Tools That Boost Campaign Results. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

JULY 26, 2018

Hack: To get a better grip on your audience, not all of this research can (or should) necessarily be done online. Refine Research Skills. It may go without saying that successful B2B content writing requires sharp research skills. Writers must know how and where to: Do research online.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

Webbiquity

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” They’re not much different. Ultimately, they can be exponential.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

KoMarketing Associates

APRIL 10, 2020

By combining average position with search impression data using Google Search Console , we can demonstrate that factors beyond on-page SEO are impacting performance. If Google Search Console isn’t a viable option, Google Trends can help illustrate interest over time for particular keyword targets and themes.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Buyer Research. Long-Tail Keyword Development.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

Martech Advisor

OCTOBER 21, 2019

For this article, we’ve engaged in an incursion into the ripples technology set in motion within the realms of online marketing. In our research, we managed to lift the veil off the next trends that are about to change the face of digital agencies in 2020. Data overflow. Perfect audience combos.

Paid Search Agency 61

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 61

Valasys

SEPTEMBER 18, 2023

Search Engine Optimization (SEO) is a complex and ever-evolving aspect of online marketing. Understanding the Importance of SEO Before we dive into the complexities of SEO, it’s essential to understand why it’s crucial for your online presence.

SEO 52

SEO Lead Scoring Lead Ranking High Quality Lead 52

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Note: Google has become much better at understanding these types of searches and now serves the Google Answer Box to address them.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Webbiquity

APRIL 27, 2011

There’s no question that search has dramatically altered the marketing landscape; the traditional yellow pages are now viewed as a colossal waste of paper as 70% (and climbing) of consumers go online to find local businesses and more than 90% of B2B purchase cycles start on the web.

Paid Content 100

Paid Content Paid Search Agency Google Advertising Agencies 100

Biznology

APRIL 30, 2018

Step 2: a second email explaining how to share that good experience on Google, Yelp, Facebook or dozens of other sites. The process is called ‘review gating’ and, on April 12, Google updated its terms of service for reviews warning companies to specifically stop the practice. Here are five quick tips: 1. Embrace the danger.

Google 58

Google Work Management Marketing Management Guidelines 58

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, you can access their research on the MarketingExperiments YouTube channel!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Outgrow

MAY 21, 2021

16 Unbelievably Useful E-commerce Marketing Tools You Need ASAP! E-commerce marketing can be a challenging process at times. It can also get confusing to identify which e-commerce marketing tools might be useful. This time, we’ll be noting the most feature-packed e-commerce marketing tools. Additionally.

Marketing Automation Services 139

Marketing Automation Services Paid Content Budget Programs Enterprise Management 139

KoMarketing Associates

MARCH 22, 2018

It is available on both Google and Bing. Both Google AdWords and Bing Ads do the following: Match the content on your landing page to relevant search queries. DSA is a great type of campaign to conduct market research during the discovery phase, which helps accelerate the process of campaign implementation.

Paid Search Agency 207

Paid Search Agency Advertisements Advertising Ads 207

KoMarketing Associates

DECEMBER 21, 2017

From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address. The improvements made to AdWords Customer Match will take Google’s ABM capabilities to a whole new level. From Andrey Kozlov : 3 Creative Ways to Use Ad Extensions (that Google Won’t Tell You About!) .

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Hinge Marketing

OCTOBER 5, 2015

Through the appropriate use of research to guide our decisions. Now, we’re not talking about the typical consumer research used by packaged goods manufacturers. Our focus is on research suitable for business-to-business (B2B) situations that are the marketplace for most professional services firms. B2B Research Defined.

Advertising Agencies 48

Advertising Agencies Research Marketing Management B2B 48

KoMarketing Associates

MARCH 24, 2015

What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. So, what do B2B marketers need to remember when informing and engaging this dynamic generation? If Google trusts you, they trust you.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

Salesforce Marketing Cloud

OCTOBER 20, 2021

Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. SEO is a technique to improve a website’s organic visibility online. Google considers this an important factor when ranking websites in search results.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

KoMarketing Associates

JULY 9, 2015

We gather the SEO, content, PPC & social media teams into the conference room and spend 45-60 minutes discussing a topic related to the online marketing industry. Keyword Research Tools & Tips. One of the most interesting things to me about keyword research is we all have our own way of doing it.

Training 120

Training SEO PPC Conference 120

KoMarketing Associates

DECEMBER 27, 2016

Last week I highlighted ten of KoMarketing’s most popular posts written this year, based on traffic, links, mentions, and impact in the lead generation process. While our own analysis and experience helped to shape the themes chosen, so did the developments and experience from digital marketing professionals from around the world.

Adwords 152

Adwords SERP Work Management Paid Search Agency 152

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, you can access their research on the MarketingExperiments YouTube channel!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

DECEMBER 20, 2016

Towards the end of last year, I outlined how our focus in our own online marketing efforts has led to quadrupled website traffic, thousands of inbound links and mentions, and the ability to hit goals in lead acquisition and brand development. 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news. December 2009 Online Marketing News. MySpace and Facebook sign real-time search deals with Google. Google Announces New Offerings in Real-Time, Mobile and Social Search. reCapture by Google.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48