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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Sure enough, when I finally connected with Marketo SVP Products and Engineering Steve Sloan, he revealed that the mobile data is being managed through a new custom objects capability – one that Marketo didn’t announce prominently because they felt Marketing Nation attendees wouldn’t be interested. Well, maybe a little.)

Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

Today, we announced a solution with Google that changes the game. We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. Let’s be honest—a notable percentage of today’s advertising budget goes towards Google AdWords—either for pay-per-click, display, or remarketing ads. However, Google is still optimizing bidding based on these conversions.

Texts From Marketo: Starting Our Story From Page 1

Modern B2B Marketing

At Marketo, we recently decided to restart our social storytelling and are going back to page 1 of our social storybook—without any jargon. We realize that some people may not know what we mean when we say that Marketo is the “best in class engagement marketing platform”. Texts From Marketo. and then Googling the answer. So here’s how we’re changing that. Oui, oui!

We Should Be Asking: “Why Didn’t Marketo Raise More?”

It's All About Revenue

When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on  marketing automation and related categories like revenue performance management. When it comes to Marketo’s funding, the question most observers will ask is: Why did they need to raise $50 million just one year after securing $25 million?

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. And in the wake of Google Hummingbird, high-quality, engaging content that people spend lots. There’s. a lot of evidence to indicate that Google is looking at. brands.

The Economist & Marketo: Figuring Out The Next Era of Marketing

Modern B2B Marketing

Google had only just gone public and only a small percentage of marketers knew what the acronyms ‘SEM’ and ‘SEO’ meant. The Economist & Marketo: Figuring Out The Next Era of Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia “What a long, strange trip it has been…”. Well, maybe a little.

32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. How so? Co-founder, ClickZ. Jeffrey L.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. 2. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Improve campaign measurement. Test more. How else do you know what worked and what didn’t?

Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. We took inspiration from all these sources, and as a result, the new Marketo Blog design is highly visual, emphasizing images and headlines over lots of copy.  The Old Design. But first, here’s what the old design looked like. Neat, huh?

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

Google Bought a Zoo [Infographic]

Modern B2B Marketing

Author: Jason Miller Google recently announced a new Penguin update furthering the search giant’s objective to decrease Web spam and reward good quality content and effective white hat SEO techniques. For us folks who take our content marketing seriously , these are welcomed updates because Google is rewarding remarkable content and penalizing the poorly written crap.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. How will they do this? Send Me to France!

Biscuits, Hot Chicken, and Health Consumer Engagement! Marketo @ AHIP Institute Conference

Modern B2B Marketing

Specifically, attendees stopped by the Marketo booth to ask, “I get that we have to better engage consumers, but how do I do it? They might google a brand, look at pictures of the car and end up on a dealer’s website. Marketo @ AHIP Institute Conference appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Shopping Is Shopping.

AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Modern B2B Marketing

Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. This change is arguably one of Google’s most significant changes to the AdWords platform since it first rolled out. As The new look. No doubt.

B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

Is Google Hummingbird a Win For Marketers?

Modern B2B Marketing

Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. Named for its precision and speed, Hummingbird represents a big change in Google’s approach to search.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles.  Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero. sacevero.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. In my last post , I talked about creative campaign ideas for when you have no content to offer.

The Google + Impact

Modern B2B Marketing

It’s no secret that Google is doing everything it can to encourage individuals and brands to sign on to Google+. Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. Not logged into a Google+ account? Google+ is Measurable. Improving CTR. Wrong.

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B2B Marketing Trends for 2016

Coached the president of a small sales management training company to become a widely-known figure in social media, capture the #1 Google search spot, and. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. through their own research, without talking to sales—until late in the journey. Look for.

Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword

Modern B2B Marketing

Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. And if you missed our day two recap, check out Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation. He is Marketo’s Digital Marketing Evangelist and can always be counted on for a humorous and very lively performance. Winner: Acquia.

5 Steps for a Most Excellent Google Hangout

Modern B2B Marketing

by Jason Miller So you want to host a Google hangout? Before Google+ is the sleeping giant of social media networks. have hosted many a Google Hangout over the past couple of months and believe me, it’s not the cakewalk that Google makes it out to be by any means. Set up a Google Event. Ready to see a Google Hangout live on-air first hand? Wrong.

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What’s the Value of a Google Hangout for Marketers?

Modern B2B Marketing

Author: Jason Miller On June 5 Marketo kicks off Season 2 of the Marketing Happy Hour with Youtility Author Jay Baer. Google is having one hell of a time proving the value of the “social layer” that ties all of Google’s platforms together, but those of us who have been listening are way ahead of the game. Marketo has hosted 4 Hangout On Air’s over a period of two months.

The 14 Best Marketing Automation Tools

Webbiquity

Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo. Google Review Count: 93,900. Google Review Count:  85,400. Google Review Count:  62,200. Google Review Count:  44,200. Google Review Count:  42,900. Google Review Count:  35,800. Google Review Count:  34,500. Google Review Count:  31,200.

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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Indeed, Marketo already had a reasonable set of B2B social marketing features. Rather, it adds B2C features that might will enable Marketo to penetrate a new set of accounts. But it’s not fair to let Marketo get all the attention.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles.  Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Stacey Acevero. sacevero.

3 Steps to Get Ready for Marketo’s Marketing Nation Summit

6sense

On May 9 th Las Vegas will transform itself and for 3 days become the center of modern marketing when Marketo’s 2016 Marketing Nation Summit takes over the MGM grand. From Marketo’s workshops to more informal opportunities to connect with thought leaders and bring your marketing execution to a new level. One Here are a few pointers on how to make sure the city and the Marketo Summit work for you. Do a little snooping on Google Maps and figure out where your hotel room is in relation to the Summit and any other events you plan to attend. Getting ready for Vegas.

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0

Are Machines the Future of Marketing?

Digital B2B Marketing

Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities. Are you ready? The Marketing Machines. 1. Yikes! Your Turn.

Great Slide by Marketo on how the world has changed

Fearless Competitor

Jon Miller , Founder and VP of Marketing at Marketo presented this slide. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. We thank Marketo and Jon for this great slide. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. It really sums up how the world has changed in B2B marketing. loved its simplicity and clarity. Before Social. What do you think?

4 Ways Google+ Hangouts Can Increase B2B Productivity

Modern B2B Marketing

by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. If you are not familiar with Hangouts , it’s a feature within Google+ that allows for live group chats with webcam support. Here are four ways that using Google+ Hangouts can increase productivity within your organization.

Good Reads for B2B Sales - Sales Intelligence with Google

ViewPoint

Sales Intelligence with Google: Marrying What You Want to Say with What They Want to Hear. Sam Richter, author of "Take the Cold Out of Cold Calling,” shares few tips for using the Google to find news about a prospect or company and to identify individuals with particular job titles. Via Marketo Blog. Tap CRM to Give Your Customers a Pleasant Surprise. Via CRM Buyer.

Google Android and Nestle KitKat: The Ultimate Co-Branding Marketing Takeaways

Modern B2B Marketing

Author: Dennis Bronnikov Recently, Google and Nestle blew away the tech scene by announcing the Android KitKat, the name of Android’s next operating system. This unprecedented co-branding partnership between Google and Nestle fueled buzz for both brands and started a discussion around the future of similar arrangements. And, of course, he also shared the announcement on Google+.

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The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. intended to extend Google’s own business). But if Salesforce.com likes what it sees, who knows where that will lead?

Online Reputation Management: Defending Your Company from Google Defamation

Modern B2B Marketing

Have you ever conducted a Google search for your own name? Actually, it is an extremely important aspect of B2B marketing in the “Age of Google” What a search engine reveals about your company matters immensely. Why do reputation management campaigns typically center on the first page of Google search results—the first ten listings, and no more? Why The First Ten?

5 Things You Should Know About Google+ Business Pages

Modern B2B Marketing

by Jason Miller Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. If you don’t have a Google+ profile, start by creating one. With the Direct Connect function you can now search Google.com using the “+” prefix to search for an existing Google+ page.