| |  Google + Marketo | 244 articles |
| Page 1 of 3 | Previous | Next | IT'S ALL ABOUT REVENUE NOVEMBER 16, 2011 We Should Be Asking: “Why Didn’t Marketo Raise More?” When I heard word of Marketo’s $50 million round, my immediate response was, “Good for them; better for the industry,” predictable though it may sound. fully expect this round – which, according to industry observers, brings Marketo’s total raise to $107 million – to brighten the spotlight that’s already shining on marketing automation and related categories like revenue performance management. When it comes to Marketo’s funding, the question most observers will ask is: Why did they need to raise $50 million just one year after securing $25 million? | THE POINT JULY 13, 2012 Do Lead Nurturing Campaigns Always Need an Offer? Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. If you want to share links, well: that’s what Twitter, Facebook, Google+, Pinterest et al are for. In my last post , I talked about creative campaign ideas for when you have no content to offer. | | | | | |
| MODERN B2B MARKETING MAY 13, 2013  Anatomy of a Blog Redesign – 10 Best Practices from Marketo 'Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. At Marketo, we’ve been using “ content marketing ” since before the strategy even had a name, and since the beginning our blog has been at the center. The Old Design. But first, here’s what the old design looked like. Social validation. | MODERN B2B MARKETING DECEMBER 7, 2009  16 Must-Read B2B Marketing Strategy Ebooks This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. Tags: Links Modern B2B Marketing b2b marketing marketing strategy ebooks marketo Enjoy! Social Web Analytics. | SALES INTELLIGENCE VIEW JANUARY 21, 2011 Marketo TV Discusses Social Selling with InsideView During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0 | THE POINT JANUARY 25, 2012  7 Tips for a Successful PPC Landing Page Be sure to include sufficient selling copy to a) adequately sell the offer, b) address any anticipated concerns or objections, and c) help ensure a high quality score by offering what Google calls “ relevant and original content ” – i.e. content related to the offer in the ad. Where do most paid search (PPC) campaigns succeed or fail? Here are 7 tips that can make a difference: 1. | | | | | | | |
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FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011 Great Slide by Marketo on how the world has changed
Jon Miller , Founder and VP of Marketing at Marketo presented this slide. Jon shared history in three eras, Before Google, Before Social and Now. Let’s explore all three: Before Google. Google went public in August 2004. We thank Marketo and Jon for this great slide. B2B Lead Generation | A Great View of the Changed World. “I follow your blog every day and have learnt so much” Katy, Rational Software. Jon Miller. It really sums up how the world has changed in B2B marketing. loved its simplicity and clarity. Before Social. What do you think? MORE >> -
MODERN B2B MARKETING | THURSDAY, OCTOBER 11, 2012  The Google + Impact
It’s no secret that Google is doing everything it can to encourage individuals and brands to sign on to Google+. Last June, Google introduced the rel=author tag, which displays an individual’s Google+ profile information within the author’s correlating search result. Not logged into a Google+ account? Even when a user is not logged into a Google account, the number of overall +1s (as well as an author’s image) can still be viewed in the search result, and on the right panel. Google+ is Measurable. Check out our new Google+ Tip Sheet. MORE >> -
DIGITAL B2B MARKETING | THURSDAY, MARCH 14, 2013  Are Machines the Future of Marketing?
Marketing automation platforms like Marketo and Eloqua allow marketers to create complex business rules that are automatically executed, similar to the early bid management platforms. Demand Media showed the potential, prior to Google’s Panda and Penguin updates, to automate the identification of content opportunities. Although Google’s changes have but a dent in the current value of this approach, the idea that a machine can use data to determine what content needs to be created will continue to have applications for marketers. Are you ready? Yikes! Your Turn. MORE >> -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 18, 2012 Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot
With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics. Indeed, Marketo already had a reasonable set of B2B social marketing features. Rather, it adds B2C features that might will enable Marketo to penetrate a new set of accounts. But it’s not fair to let Marketo get all the attention. MORE >> -
MODERN B2B MARKETING | THURSDAY, NOVEMBER 10, 2011  5 Things You Should Know About Google+ Business Pages
by Jason Miller Google Plus has garnered more than 40 million users since launching in June. Earlier this week the much anticipated Google+ pages for business was released. If you don’t have a Google+ profile, start by creating one. While we can all be sure that Google has some innovatively game changing features on the horizon, here are five things you should know about Google+ Business Pages out of the box. With the Direct Connect function you can now search Google.com using the “+” prefix to search for an existing Google+ page. MORE >>
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