Content Standard

APRIL 4, 2018

Brand storytelling is the next generation of content marketing, and creating a compelling brand story is important. But the story on its own can’t guarantee strong marketing ROI. Impressions are a weak metric when gauging storytelling ROI because they don’t reflect the impact being made on your audience.

ROI 69

ROI Marketing AI Work Management Marketing Management 69

Directive Agency

DECEMBER 19, 2018

Efficient and effective marketing strategies are one of the most sought out assets for every company. Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? What is the Marketing Mix? The Traditional P’s of Marketing.

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Scoop.it

FEBRUARY 15, 2024

Use the best web hosting for search engine optimization to ensure your page loads under two seconds, as Google recommends. Increases brand awareness Email marketing provides an opportunity to showcase your brand’s unique value proposition. For every $1 invested in email marketing, firms get an average return of $40.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Marketing Insider Group

MAY 5, 2011

What is the ROI of your marketing program? Unless you are the CMO, chances are that your answers only look at a component of the entire marketing mix. This results in answers to the ROI question that may be incomplete. And are more than likely completely misleading your marketing mix decisions.

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

ANNUITAS

MARCH 19, 2020

Whether it’s trade shows, local events or more intimate sales dinners, in-person interactions are a much relied-upon component of every company’s demand marketing mix. Think With Google reiterates this point : “ Just because you can do digital events doesn’t always mean you should. Re-Examine Email Deliverability.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

The Point

JANUARY 20, 2011

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). 42% report an ability to prove ROI. 42% report an ability to prove ROI. Are you one of them?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

sagefrog

NOVEMBER 14, 2023

The key to thriving is a multifaceted marketing strategy that aligns with your brand’s core values and resonates with your target audience. In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Mass Analytics

NOVEMBER 25, 2022

Dimi M ittev , from Google UK, Opened the event in a room of over 160 very enthus iastic attendees. His opening speech was supported by a very powerful graph that illustrated the growth of demand for Google MMM data over the past two years. The Panel: How to drive ROI during economic uncertainty. T he era of MMM Growth.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Frequency Lead Ranking 52

B2B Marketing Directions

DECEMBER 20, 2020

These research findings show that marketing performance measurement is still very much a work in process. Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Webbiquity

JANUARY 28, 2011

Yet many marketers struggle to optimize this channel in the face of increasing competition, changes to Google results pages (e.g. Google Instant) and changes within AdWords itself. Where do image ads fit in the mix? Including Image Ads In Your Marketing Mix by PPC Hero. “Image ads (a.k.a.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

B2B Digital Marketer

MARCH 18, 2021

Content marketing is a challenging endeavor , and in order to be successful in it, you have to be very intentional. Track you digital marketing activities and measure if you are getting any ROI from it. There are plenty of great tools to help you with your content marketing. More episodes on content marketing: [link].

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Chris Koch

JANUARY 22, 2010

So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Jumping through ROI hoops. But ROI has to be there, right?

Social Media 100

Social Media ROI Lead Ranking RSS 100

SmarkLabs

JANUARY 3, 2023

Now that you understand your business goals, target audience, budget, and past performance, you can start putting together your marketing budget for 2023. Here are some steps to follow: Determine your marketing mix: Your marketing mix is the combination of marketing channels and tactics you will use to reach your target audience.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Atomic Reach

APRIL 3, 2023

Now we're partnering with them to combine their best-in-class visual arts marketing services with our industry-leading ROI-based influencer technology. Courtesy @DonnaAdi and Nestle AI-backed Visual Art Delivers ROI with Creative Intelligence How do we make a best-in-class approach to visual art marketing even more effective?

Creativity 59

Creativity Advertising Agencies API Class 59

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClearVoice

DECEMBER 9, 2022

Video has been going strong and leading the way in marketing for a few years, but TikTok has taken short-form video content to a new level. It even surpassed Google as the most visited site. It’s not one of the top content marketing trends for brands large and small. Personalized messages have a higher ROI.

Marketing AI 105

Marketing AI Trends Content Marketing Top of Funnel 105

Litmus

NOVEMBER 27, 2019

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Attributing engagement and ROI is easier. Here’s why. The result?

Advertising Channels 93

Advertising Channels Email Marketing Budget Programs Marketing Budget 93

BOP Design

MAY 29, 2020

Sales and marketing leaders need to meet at least monthly over teleconference to analyze leads, lead attribution, budget, marketing mix, etc. There needs to be a discussion of the quality and quantity of leads coming in and closed-loop feedback from sales leaders on the ROI from leads over a period of time.

Dwell 79

Dwell Skype Marketing Mix Lead Ranking 79

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. Is Content ROI the Same as Marketing ROI? No, and yes.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Martech Advisor

SEPTEMBER 23, 2019

Direct mail marketing in 2019 is more important to have as part of your marketing mix than ever. The world’s largest digital conglomerates such as Google and Amazon rely on direct mail as part of their new customer acquisition strategy.

Outreach 97

Outreach Paid Search Agency Marketing Automation Services Mobile Advertising 97

SmartBug Media

NOVEMBER 30, 2020

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). When we think of tracking conversion attribution through paid marketing efforts, Google Ads is usually top of mind. Last Click.

Doubleclick 75

Doubleclick Marketing Analytics Tools Advertising Agencies Paid Search Agency 75

FunnelEnvy

DECEMBER 11, 2023

Even before the internet, corporate video was a powerful (and expensive) tool in the marketing mix. During the 2000s, video production costs plummeted, bandwidth increased, and B2B videos quickly became a staple for online marketing. TikTok is growing fast and offers unique social sharing and engagement opportunities.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

B2B Digital Marketer

AUGUST 12, 2021

29:51 – Where do press releases fit in your marketing mix? No matter how good you are with Google ads or Facebook ads, take something that would cost $200-$400 and turn it into 16 million dollars, it’s very difficult if not impossible to do. .” Digital activity ROI assessment: [link]. Memorable Quotes. “No

Press 52

Press Social Media Relevance Media 52

Huptech Web

JANUARY 29, 2024

Thеsе strategies often require larger budgets, and the ROI can be difficult to quantify precisely. Traditional marketing is wеll-suitеd for еxpansivе brand awareness initiatives, rеaching demographics lеss engaged with digital media and industries where traditional media still holds sway.

Paid Content 52

Paid Content Growth Marketing Lead Ranking Word of Mouth 52

Hubspot

DECEMBER 13, 2019

Only through experimentation can marketers determine the right model and tool for them. The bottom line is — every communication plan template worth its salt should contain marketing attribution models to help measure and track ROI. Types of Marketing Attribution Software. Marketing Mix Modeling.

Marketing Attribution 96

Marketing Attribution Multi-Touch Attribution Top of Funnel Software 96

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. Have a Formal Marketing Plan. Consider Account-Based Marketing. Develop and Invest in Marketing ROI Metrics.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

SmartBug Media

NOVEMBER 3, 2020

There are few reliable authorities on the subject because Salesforce keeps its software vanilla and its customers are using so many marketing automation platforms. Yet within all these touches is the holy grail of B2B KPIs: campaign ROI. And the key to getting the best view of this is through multi-touch attribution models.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Marketing Management 52

Digilant

MAY 6, 2021

These tools help support the digital marketing strategy by measuring and managing performance. What do these online marketing analytics tools provide? These tools may include following features or capabilities: Data from all channels in the marketing mix. This platform offers an integration with Google Analytics.

Budget Programs 52

Budget Programs Enterprise Management Work Management Online Marketing 52

Mass Analytics

AUGUST 3, 2022

The Granularity Trinity in Marketing Mix Models. Granularity and actionability are the holy grail of all marketers in relation to marketing measurement. This has been further boosted by MMM specific data feeds that are abundantly provided by tech giants like Google and Facebook. Introduction.

Lead Ranking 52

Lead Ranking Segmentation Privacy Budget Programs 52

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The opportunity for AR to thrive as a meaningful part of the marketing mix is here. Prove the ROI.

Planning 72

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 72

Martech Advisor

JANUARY 6, 2020

Jack Daniel's, Nestlé, DHL, Walmart, Ellen Degeneres, TIME magazine, and Herbal Essences are a short list of the brands that successfully included AR in their digital marketing mix this year. The opportunity for AR to thrive as a meaningful part of the marketing mix is here. Prove the ROI.

Planning 66

Planning Peer-to-peer Marketing Management Marketing Analytics Tools 66

KoMarketing Associates

SEPTEMBER 18, 2012

to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. BtoB Magazine ‘s latest report on B2B social media marketing provides further support and insight into the strategies, applications, and challenges marketers face. The reality is that ROI is still lacking.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Customer Experience Matrix

FEBRUARY 7, 2016

Does the vendor provide marketing mix models? Classic marketing mix models instead look at promotion expense by channel by market (usually a geographic region, sometimes a demographic or other segment) and find correlations over time between spending levels and sales. .:

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Sprout Social

MARCH 10, 2017

So social media agencies often feel even more pressure to be able to show ROI to clients. This week at #SproutChat , social media agency Fifty & Five joined us to discuss how to equate engagement to ROI and the best metrics to monitor and measure social’s impact on your bottom line. Monitor ways that Engagement Correlates to ROI.

Webinar Metrics 53

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 53

FunnelEnvy

FEBRUARY 11, 2021

84% of B2B marketers use paid distribution channels (read: Instagram, LinkedIn, Facebook, YouTube, etc.), which would be one thing if the value of those channels was clear, but a staggering 47% of us admit that we can’t measure ROI and 18% aren’t sure if they can or not. Yet, most of us put up with it.

Paid Search Agency 88

Paid Search Agency Top of Funnel Funnel Advertising Ads 88