Navigate the Channel

DECEMBER 7, 2023

Look for creative methods of presentation, such as animation, timelapse, and diaries. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. Upwards of 80% of leads come from LinkedIn, meaning that all other social platformed combined provide 20% of leads.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

AUGUST 18, 2020

The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. There’s a main stage for keynote-style presentations, expo booths where attendees can interact with vendors, breakout session areas, and one-to-one video networking.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. Only after she grew and monetized her TikTok following did she re-invest time into LinkedIn. What Platform is the Best for B2B Videos – TikTok or YouTube?

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

MARCH 16, 2022

Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. But beyond its popularity as a social platform, YouTube also has SEO and search applications. YouTube prioritizes how much time is spent watching a video.

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

Zoominfo

MARCH 3, 2019

As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. Although LinkedIn offers both free and paid research tools, we recommend starting with the platform’s basic search functionality and expanding from there if you find the need. Google Alerts.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Top Rank Marketing

AUGUST 4, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll come back next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Heinz Marketing

OCTOBER 22, 2021

You do your job and do it well, but it’s critical to stay up to date on the industry because you never know when you may be presented with your next opportunity. Facebook and LinkedIn also offer industry and topic specific groups. Here’s a quick guide on finding and joining groups on LinkedIn. Google Podcasts.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Sprout Social

SEPTEMBER 2, 2022

Social Media Marketing Foundations (LinkedIn Learning). Introduction to Social Media Strategy (LinkedIn Learning). Diversity and Inclusion in Marketing (LinkedIn Learning). Price (at the time of writing): You need a LinkedIn Learning subscription—free for one month, then $26.99/month. Google it…literally.

Social Media 117

Social Media Training Course Resources 117

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. LinkedIn for Long-Lasting Event Connections.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Heinz Marketing

FEBRUARY 16, 2023

Unlike other social media platforms like LinkedIn, TikTok does not allow pages to create a “landing page” outside of the profile page. According to a 2022 Fortune report, TikTok has already begun taking search traffic away from Google, which could also make Google a potential competitor in the future (if not now.)

B2B Marketing 102

B2B Marketing B2B Paid Search Agency Ideal Customer Profiles 102

Sprout Social

APRIL 25, 2024

This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. It will help you identify goals, audit competitors and build out an ad strategy, wrapping up with a final, presentable strategic overview and rollout plan.

Social Media 79

Social Media Template Work Management Marketing Management 79

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Eric Williamson. Episode Summary.

Account Based Marketing 117

Account Based Marketing ABM Demand Generation Agencies B2B Thought Leadership 117

Salesforce Marketing Cloud

OCTOBER 10, 2023

For example, as part of the sales process, a rep may choose to reach out on LinkedIn or make cold calls to find prospects. Second, having set stages for every sale removes the worry about what should happen next, allowing reps to be fully present in prospect conversations and focus on building authentic relationships.

Sales Cycle 110

Sales Cycle Optimization Ideal Customer Profiles Marketing Proposals 110

Martech Advisor

JANUARY 3, 2020

Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston. Use of SEO guidelines to optimize YouTube channel growth.

Social Media 135

Social Media Social Marketing Media Planning 135

Webbiquity

MARCH 31, 2022

That means your website isn’t just competing with other websites for search results—it’s also competing with Amazon products and Google listings. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs. You can connect with him via LinkedIn and Twitter.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

KoMarketing Associates

MARCH 15, 2016

A study published on the Think With Google blog found that about 50 percent of B2B researchers (who usually make many of the purchasing decisions on behalf of their company) are millennials, or professionals aged 18-34. Usually Facebook has more discussions going on, and LinkedIn groups have turned into users sharing their content or events.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than 3 in 4 consumers use Google Maps when searching for nearby businesses. Content marketing statistics for YouTube. YouTube has two billion active users across the globe. statcounter.com ). eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Writing on the Web

MAY 17, 2011

Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? ET, I’m hosting a free webinar about YouTube and online video marketing presented by Colin Martin and Marc Bullard, and you can get the info here: [link]. Add this to Google Bookmarks. Post on Google Buzz.

Facebook 100

Facebook Google Digg Buzz 100

Valasys

OCTOBER 10, 2022

Search Engines depend upon AI to arrange and present information across phones, PCs and even voice search. AI models from organizations like Google, or other major search engines, substantially determine your overall rankings and the audience who sees them. They have been making tools in the YouTube space for more than 15 years.

Lead Ranking 52

Lead Ranking Lead Scoring SEO Tools 52

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. YouTube will be featuring a lot of video “shorts.”

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Scoop.it

SEPTEMBER 30, 2022

Google trends and search console. Google Trends is an excellent tool for viewing search interest for keywords and topics over time. If you are unfamiliar with Google Trends, it is a tool that provides search demand data directly from Google. Source: Google Trends. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Hinge Marketing

MAY 9, 2014

If you need to brush up on what Google+ is and why it’s important, make sure to check out Google+ 101. Today, we continue learning about Google+ by understanding the steps your firm should take to get started. 1) Create your firm’s Google+ page. 2) Build your brand presence on Google+. Congratulations!

Google 48

Google Youtube Sales Cycle Marketing Management 48

B2B Digital Marketer

NOVEMBER 23, 2023

Join us as we navigate the challenges and benefits presented by current SEO trends, gaining actionable insights that can shape your content creation endeavors. He emphasizes the pivotal role of trust, authority, and expertise in crafting digital content that resonates with real people.

SEO 64

SEO Intent Trust Marketing Paid Search Agency 64

Biznology

JULY 8, 2014

It just occurred to me, after spending a week deep-diving into Google+ , that Plus is not a social network — or even a social layer — it’s a global reboot of the message board. There are cooler, smarter, funnier people on Google+ than we have in our own lives now. Google Plus is a Forum and Not a Social Network.

Google 80

Google Social Networks Network Marketing Communities 80

Martech Advisor

FEBRUARY 17, 2020

"Over 85% of teens believe they can do anything if there is a YouTube how-to on it means that marketers need to fully utilize the format of video. Video marketing, initially popularized by YouTube, has gone on to dominate most social media platforms, such as Facebook, Snapchat, TikTok, and Instagram.

Marketing AI 144

Marketing AI Video Marketing Planning Youtube 144

Zoominfo

MARCH 3, 2019

LinkedIn This next tool is a no-brainer. As the first professional networking website of its kind, LinkedIn has cornered the market on professional and company information. If your target account has a business profile set up, check out how they’re presenting themselves. It’s free! What type of content do they share?

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. During the early outbreak, it's difficult to communicate the correct information because new data and events might make the present practices obsolete.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 94

Paid Content Research Product Youtube 94

Moz

SEPTEMBER 21, 2020

The way you'll distribute your content heavily influences the way you record your video, especially if you're going to be utilizing the video as the content itself (Hello, YouTube!). If you have additional content, like a Powerpoint presentation or a walk-through, this might be the tool for you.

SEO 85

SEO Top of Funnel SERP Content 85

Valasys

APRIL 29, 2021

Set up a Google notification for your business so you realize when new articles resonating with your business have been posted. LinkedIn is an extraordinary platform to interact with nearby customers just as other entrepreneurs. Other than all these points we can also try a live video on platforms like youtube, Instagram, and Facebook.

WOMM 52

WOMM Tips Word of Mouth Business 52

Content4Demand

FEBRUARY 15, 2023

If people are passionate about what you create, then Google, LinkedIn, Facebook, YouTube and TikTok will also embrace it. Keynote: The Audience Is the Algorithm, and Bravery Is the Answer Wednesday, March 1, 1:45 p.m. to 2:30 p.m. For marketing to succeed today, it must resonate deeply with actual human beings.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Metadata

SEPTEMBER 21, 2018

Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice. series on Youtube. 8 billion videos are played daily on the site.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Rev

JULY 8, 2019

Have you ever found yourself in the rabbit hole they call YouTube searching one tutorial after another? I’ve been there too, and you discover that, you name it, it’s been shared and seen on YouTube. Indeed, YouTube is used as a tool to promote pretty much everything. Offering a Free Webinar.

Webinar Metrics 113

Webinar Metrics B2B Marketing Practices B2B 113