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Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Google Optimize is great — up to a point. When your experimentation program grows past a certain stage and you have a firmer grip on A/B testing, you’ll need alternatives to Google Optimize. Let’s dive deep into the strengths and weaknesses of Google Optimize and show you other options. What is Google Optimize?

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Knowledge Management: How To Retain Agent Expertise If They Leave

Salesforce Marketing Cloud

Ideally this knowledge is available in a centralized digital library that agents, field service technicians, and customers can access from anywhere for fast, quality service. You likely have FAQs and knowledge base articles to guide your contact center agents and field service technicians, but how often is that information updated?

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Starting a Blog for Your Business: Checklist

Sharpspring

Moreover, a business blog is usually an island: Someone is writing content for them and publishing it randomly when they have time. Write it down, keep it visible, share it with your marketing team and refer to it often. Write down why you are setting up a blog. Write down what you want your blog to be about. Action item.

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How to Optimize Content for Generative AI

Convert

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. The search is changing as we speak.

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Employee Self-Service: The Complete Guide

Salesforce Marketing Cloud

An employee self-service system combines interactive web applications with searchable knowledge base articles to deliver a full suite of features. The interactive portions of ESS systems may combine automated systems with a ticket-based help desk system. Just as your business is always evolving, so too is your knowledge base.

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Has SEO Died?

nDash

The top rankings in Google search results get clicks, but titles further down in the rankings may get none. In addition, Google changes algorithms more than nine times each day, making it impossible to manipulate rankings with gimmicks and tricks. You can see all of the metrics for user engagement for yourself on Google Analytics.

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15 of the Best Simple WordPress Themes

Hubspot

Whether you need a theme to display your photography, manage your online store, complete a variety of different tasks, showcase your writing, or share your creative work, there is a simple WordPress theme option that could work for you. The theme has built-in shortcodes so users without coding knowledge can still easily build their website.