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HubSpot Product Update Roundup—October 2023

SmartBug Media

By enabling ChatSpot to tap into the robust HubSpot Academy knowledge base, we can provide clients with authoritative responses linked to relevant training videos for more context when they need it. Now, clients can seamlessly empower website visitors to manage their data rights with integrated self-service preferences.

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What Is Demand Generation?

ClearVoice

The perspectives and skills of both teams can improve the marketing and sales enablement content and deepen the personalization methods you utilize. Some analytics tools to add include Google Analytics, Realtime, and Mixpanel. Top tools to boost demand generation results. Getting started with a demand generation program.

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Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

If you’re a Convert power user, you’ve undoubtedly tried to do one of the following: obtaining and adding performance data to your personal dashboards developing a results widget for your CMS setting up email notifications for yourself to notify you when a milestone is reached (e.g., The third advantage is potential.

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Best CRM software for Consultants

TrustRadius Marketing

Their products include hubs for marketing, sales, customer service, CMS, and operations. There is even analytics for your CRM and your website through Google Analytics. You can obviously get your own Google Analytics account but this way everything for your website is in the same place.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. The Google Golden Triangle from 15 years ago (Source: Flickr ) The first thing to understand about heatmaps is color theory. What about your CMS and other marketing software?

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How to Do A/B Testing in Marketing (A Comic Strip Guide)

Convert

There have been a lot of changes recently into privacy and customer data protection, and so if you’re running any marketing campaigns or tests that collect user data, then you need to be aware of the major changes- especially if you’re tracking user data in your analytics… GDPR, ePrivacy & Google Analytics. Is the angle different?

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#4 B2B Website Purpose – 7 things every CEO should know about marketing 

thePoint

It is important because it is vital for you and your marketing team to view your website not as a single landing page site (your home page), but as an opportunity for many customized and purposeful landing pages that you can utilize across targeted marketing tactics and custom messaging. Your home page is a primary landing page.