Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. “Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Start with a goal in mind. What do you hope to achieve from this opportunity?

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Trade Press Services Newsletter

MARCH 7, 2024

Many aspiring authors have a story or message they want to share with the world but don’t know where to start. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Have you ever dreamt about writing and publishing a book? Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? Product This one might seem to be a no-brainer; you have to start with something to sell.

Relevance 333

Relevance Planning Paid Search Agency Work Management 333

Marketing Insider Group

JANUARY 30, 2024

They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. When companies really nail their content strategy at the business level, the results can be game-changing. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Sword and the Script | B2B

APRIL 16, 2024

As a business function, marketing does not exist in those companies: “…we find that investments in systematic marketing by early-stage B2B start-ups increase firm valuation, yet more than half of early-stage B2B start-up firms choose not to invest in systematic marketing, apparently believing such investments will not pay off.”

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

Convince & Convert

FEBRUARY 21, 2024

Start Small AI is a long game that will be with us for the foreseeable future, but quick wins are important here. Best Practice Training This is a great place to start if you have not already hosted company-wide training on ChatGPT best practices. The sooner you get quick policy guidance out the better.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

FEBRUARY 20, 2024

Today Salesforce announced Marketing Cloud Growth, an edition of Marketing Cloud designed specifically for small businesses. The company is also letting small businesses (those with fewer than 200 employees) that have Sales or Service Enterprise Edition “get started with Data Cloud at no cost.” Get MarTech!

Small Business Marketing 119

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 119

Martech

APRIL 5, 2024

With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Get MarTech! Business email address Subscribe Processing. What is changing? Any data already exported will remain accessible in BigQuery.

API 102

API Analytics Google Marketing Analytics Tools 102

Salesforce Marketing Cloud

MARCH 19, 2024

In order to train them to answer complex customer questions with accuracy and fluency, Algo knew it needed something more robust than an off-the-shelf LLM, which is typically trained on the public internet, and lacks the specific business context needed to answer questions accurately. Get the tips How does retrieval augmented generation work?

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

Martech

FEBRUARY 28, 2024

MarTech columnist Scott Gillum runs his business Carbon Design from his home in Raleigh, N.C. He knew from a very young age that running a business was what he wanted to do. That led him on a circuitous path to learning a lot about business and marketing, and then having to unlearn some of it. I hate this.”

Marketing AI 100

Marketing AI Terms and Conditions Psychographics Ideal Customer Profiles 100

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Even the most logical business decision has emotion at its core. Maybe you are targeting busy CEOs.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Sprout Social

APRIL 25, 2024

If you want to win time back in your schedule, make it your mission to never start from scratch. Starting with a template provides much needed direction so you can jump right into the work that matters. A social media template is a pre-designed resource that serves as a starting point for a variety of social media marketing tasks.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

MARCH 20, 2024

Start with soul searching What is your why? Start by examining and then articulating your purpose because it’s the “why” that people actually buy. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. If you do business outside the U.S., However, the ROI can be enormous. Microsoft).

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Martech

MARCH 29, 2024

By shifting from an output-based approach to marketing to an outcome-based approach, Colt Technology Services realized up to 500% improvements in some of its most critical business measurements. When a martech professional thinks his job is to install and keep running the components of your marketing stack, he doesn’t get it.

Planning 108

Planning Business Work Management Word of Mouth 108

Martech

APRIL 24, 2024

Start where you are and make small changes over time. This keeps data initiatives from getting bogged down in large budget discussions or hindered by coordination issues. The bigger the deliverable, the more likely it is to encounter delays, blocks or get off track. Start with your business objectives and work back from there.

Marketing AI 86

Marketing AI Churn Rate Transparency Budget Programs 86

Sprout Social

APRIL 16, 2024

It will automatically suggest related keywords based on the keyword you initially provide, so you can get the insights you’re looking for even faster. How to create better social listening queries If you want to get the most out of your social listening tool, then you need to understand how to set up and maintain social listening queries.

Keywords 99

Keywords Template Analysis Barriers 99

Martech

APRIL 16, 2024

It’s important to start monitoring consent management as part of your digital analytics strategy. If you’re not sure about getting permission from users because you don’t think it’s necessary, consider this: Nowadays, many users are blocking cookies, so can you really trust the data you get from analytics?

Analytics 121

Analytics Marketing Analytics Tools Work Management Planning 121

Salesforce Marketing Cloud

MARCH 7, 2024

Get inspired today What is email segmentation? Segments can also be broad; for example, all the people who purchased a product through your business’s Instagram site. Getting it right means more conversions and ultimately, a more satisfied customer base. But don’t discount small businesses – they are players, too.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. Although originally explored by large enterprises, AI is now also transforming the way small businesses work.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

Marketri

APRIL 18, 2024

Many companies come into marketing with unrealistic expectations, hoping that hiring a marketing firm will deliver growth and new business opportunities overnight. Assessing a Company’s Starting Point When a company first comes to a marketing agency, the agency evaluates where that company is in their marketing journey.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Salesforce Marketing Cloud

JANUARY 2, 2024

Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. But, with better access and more choices, AI implementation has become less an abstract vision for the future, and more akin to a New Year’s resolution — you know you should do it, if only you could get started.

Marketing AI 115

Marketing AI Work Management Marketing Management Terms and Conditions 115

Optinmonster

APRIL 4, 2024

Many small businesses and startups begin with Mailchimp because of its free plan and simply because of its name recognition. Mailchimp can quickly go from affordable to expensive as you grow your email list and start needing tools such as advanced segmentation and send-time optimization. How to Choose the Best MailChimp Alternative 1.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Sprout Social

FEBRUARY 1, 2024

With capabilities like batch uploading your posts for the month, creating a weekly or monthly schedule, and built-in tools that make content publication easy, your time will be freed up for tasks that your business needs you to focus on instead. And why is spending time to discern the right one for your business worth it?

Facebook 98

Facebook Digital Asset Management Tools Brand Identity 98

Martech

OCTOBER 20, 2023

Q: How did you get into marketing and technology? So I had to drop out of school and take care of business. And when I left the music business several years later, in the early 1980s, and came back to New York, I needed a way to keep in touch because I missed all those guys. So I started charging $130 a year.

Paid Search Agency 103

Paid Search Agency Advertising Agencies Enterprise Management Work Management 103

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have other businesses expanded or stepped in to fill the void?

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Salesforce Marketing Cloud

DECEMBER 8, 2023

How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails? Marketing automation has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Salesforce Marketing Cloud

MARCH 15, 2024

AI has taken center stage, but the question on many manufacturers’ minds is “how do I get started with generative AI?” Start by reviewing how many systems you currently have in place. Meet with your frontline service and sales reps to get an idea of what barriers they encounter on a day-to-day basis.

Enterprise Management 97

Enterprise Management Marketing & Strategy Work Management Lead Ranking 97

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Learn MuleSoft skills on Trailhead with new hands-on challenges Get more feedback with Enhanced Quizzes For the first time ever, you can now learn MuleSoft skills and get hands-on experience for free on Trailhead , Salesforce’s online learning platform. Learn MuleSoft skills on Trailhead with new hands-on challenges What is MuleSoft ?

Automation 142

Automation API Peer-to-peer Ideal Customer Profiles 142

Martech

FEBRUARY 7, 2024

Q: How did you get into marketing? A: I started off more in the creative realm, more on the design end. I started teaching myself HTML and all about the web and building websites for anybody I could. I started teaching myself HTML and all about the web and building websites for anybody I could.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 103

Martech

JANUARY 24, 2024

Introducing The Visual Jam Pardeep “Paddy” Dhanda and Grant Wright are the co-founders of The Visual Jam , a meet-up community for visual thinkers that is evolving into a business start-up. “Paddy and I both have a background in business analysis and agile software development,” said Wright.

Webinar Metrics 102

Webinar Metrics Conference Aggregators Communities 102

Martech

MARCH 14, 2024

They’re asking themselves questions like: How can I trust this business or build a working relationship if I don’t even know who’s talking to me? What customers think when encountering AI in your business A business’s track record and reputation will play an increasingly important role in customer trust.

Marketing AI 108

Marketing AI Work Management Marketing Management B2B Thought Leadership 108

Salesforce Marketing Cloud

APRIL 10, 2024

The world of data and artificial intelligence (AI) is constantly evolving, making it challenging for organizations to keep up, or even get started. In fact, 94% of business leaders believe their organizations should be getting more value from its data. So, where do you start? Get the guide 1.

Marketing AI 59

Marketing AI Lead Scoring Lead Ranking Marketing Management 59