The Point

JANUARY 11, 2024

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner. But as a prospective partner, my priority is our business. If our clients succeed, we succeed.

Advertising Agencies 173

Advertising Agencies Demand Generation Agencies Campaigns Paid Search Agency 173

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Learn how to use his techniques to write ads that sell with certainty.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Act-On

APRIL 26, 2024

So before you start assigning points and determining thresholds, recruit active participants to help develop your lead scoring framework from the ground up. Follow these important tips to get set up for migration success. Designing a lead scoring model seems like a complex proposition. So let’s break it down.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Marketing Insider Group

MARCH 30, 2021

Product marketers must have a solid understanding of their target audience to launch and sell products successfully. Product marketers must have a solid understanding of their target audience to launch and sell products successfully. When you hear the phrase “product marketing,” what are some of the first brands that come to mind?

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. What’s yours?

Social Media 135

Social Media ROI Media Cross-Selling 135

Optinmonster

APRIL 11, 2024

Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US.

Automation 88

Automation Marketing Websites Work Management Conversion 88

SalesIntel

FEBRUARY 19, 2024

So, what is the first thing that occurs to you when you start brainstorming about your B2B sales strategy? Despite meticulous planning, many businesses find themselves grappling with failed lead-generation strategies. Yet, amidst algorithms and autoresponders, the power of personal connections often gets sidelined. Investment?

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Spiralytics

APRIL 25, 2024

Many SaaS businesses emphasize acquiring new customers. However, a ChartMogul study shows that SaaS businesses retaining over 85% grow 1.5x Here, get the CRM to segment your audience so that every touchpoint resonates and drives value. to 3x faster. Hence, SaaS companies should equally focus on reducing customer churn.

CRM 62

CRM Cross-Selling Paid Search Agency B2B Marketing 62

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. It’s where people decide to become your customers or leave your site for good.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Martech

FEBRUARY 7, 2024

Greg Kihlstrom is a best-selling author, speaker, entrepreneur and valued contributor to MarTech. Q: How did you get into marketing? A: I started off more in the creative realm, more on the design end. I started teaching myself HTML and all about the web and building websites for anybody I could.

Advertising Agencies 103

Advertising Agencies Paid Search Agency Multi-Channel Enterprise Management 103

Oktopost

APRIL 28, 2024

To close more deals, sales executives are starting to take social media for sales seriously. Here are some actionable tips to get you onboard. The best way to get their attention is to find them where they are, online – social media. The B2B sales space is changing. Why is social media for sales a must-have?

62

62

Navigate the Channel

MARCH 11, 2024

you know business shifted. Some brick-and-mortar businesses closed. Department of Commerce speaks to the (probably) unyielding “paradigm shift that COVID disruptions have brought to business.” OK, we get it. That’s a lot of business. We may all be aware that eCommerce boomed during COVID. trillion today to $5.4

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Let’s dig into each of these best practices for upselling and cross-selling in field service.

Work Management 105

Work Management Service Cross-Selling Training 105

Salesforce Marketing Cloud

OCTOBER 23, 2023

No longer just a buzzword, AI and generative AI are changing how we all do business. We spoke to five members of the Data Leadership Collaborative to learn from their experience, and get a few tips for data leaders who are beginning to champion AI technologies in their own organizations. The business units are going to move.

Organization 121

Organization Enterprise Management Tips Digital Transformation 121

Brandwatch Marketing

JANUARY 29, 2024

If you get it right, social media lead generation is a viable and valuable strategy. So to get started, consider the following: Who are your audience and what channels do they use? These are good place to start building out your plan. Our social media marketing guide will get you going on that front.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Brandwatch Marketing

JANUARY 29, 2024

If you get it right, social media lead generation is a viable and valuable strategy. So to get started, consider the following: Who are your audience and what channels do they use? These are good place to start building out your plan. Our social media marketing guide will get you going on that front.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She started her first business at the age of 19, selling jewelry assembled in her bedroom on Etsy. It’s so important and also constantly changing.

eCommerce 110

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 110

Oktopost

DECEMBER 21, 2023

With over 30 years in B2B Sales and Marketing, Alex Abbott joins host Olivia Messina on Behind the Post to discuss one of the most prevalent topics in B2B sales today: social selling. Getting to the heart of social selling, Alex explains how every like and comment is an opportunity to engage in a conversation and how to take that next action.

B2B Sales 62

B2B Sales B2B Cold Calling Advertising Benchmark 62

Mereo

FEBRUARY 28, 2024

Business culture is the beating heart of your operations. We at Mereo spoke with expert Tim Ohai , a leading growth consultant and founder of Kupu Solutions who formerly served in leadership roles at Workday, Shell Oil and Pennzoil, about what leaders like yourself can do to foster a healthier business culture in 2024. 1, goal No.

Lead Ranking 77

Lead Ranking Thought Leadership Business Lock-In 77

Martech

APRIL 15, 2024

They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. This interview has been edited for clarity and length. For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

Work Management 97

Work Management eCommerce Budget Programs Marketing Management 97

Oktopost

OCTOBER 8, 2023

To effectively engage your prospects, start by segmenting them based on factors like interests, pain points, goals, industry, and their stage in the buyer journey. Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Let’s dig into the most important things I’ve learned about target-setting from more than 20 years in sales and business so you can start clocking revenue. Create sales plans that save reps time and maximize sales impact Get your targets, budget, and headcount aligned with just a few clicks so you can sell more efficiently.

Cross-Selling 116

Cross-Selling Budget Programs Training Forecasting 116

Oktopost

FEBRUARY 29, 2024

Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. However, measuring the ROI and maximizing the effectiveness of social selling efforts remains a challenge for many businesses. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

Salesforce Marketing Cloud

NOVEMBER 30, 2023

Mobile commerce is the process of buying and selling goods or services using a mobile device, such as a smartphone or tablet. Untethering the shopping process from a laptop has created enormous benefits for shoppers and businesses. That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Only B2B

DECEMBER 29, 2022

We’ve had a busy year at ONLY B2B. Your business relies on generating qualified leads and making sales. In general, B2B businesses prioritize producing high-quality leads above a large volume of leads. Additionally, B2B businesses do this through long-term organic lead creation techniques. Produce more leads.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales — or selling through partners — represents 75% of the world’s commerce, according to Forrester. In channel sales, companies (here we’ll call them vendors) sell through intermediaries. This business model is also called indirect selling, because the company doesn’t have a direct connection to the end customer.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

ClickZ

JUNE 15, 2023

After all, when you’re selling specific products and services, there is only so much you have to say, right? Too many ecommerce brands start a blog for no reason by copying competitors. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Optinmonster

FEBRUARY 6, 2023

Do you want to start selling digital products? These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Selling digital products is often much cheaper and simpler than selling physical products. But how do you decide what sort of digital product to sell?

Examples 91

Examples Product Work Management Marketing Management 91

Navigate the Channel

NOVEMBER 21, 2023

While some brands may struggle with the idea of “selling” in a social community, for most APGs, associations and checkoffs with nothing to “sell” other than good information and educational content, a paid social campaign can be an effective way to reach a broader audience with relevant, timely content.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

MARCH 20, 2024

Start with soul searching What is your why? Start by examining and then articulating your purpose because it’s the “why” that people actually buy. Dig deeper: Innovation vs. rebranding: How to choose the best change for your business 2. If you do business outside the U.S., However, the ROI can be enormous. Microsoft).

Enterprise Management 104

Enterprise Management Work Management Marketing Management Brand Identity 104

Salesforce Marketing Cloud

FEBRUARY 16, 2024

About 69% of sales professionals say selling is more difficult now than in previous years, according to Salesforce’s State of Sales report. Even though it’s harder to sell, reps still need to hit their numbers. If they sell just one of those products, their net pay is $100,00 + (.1 The pressure is on.

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Lead Forensics

APRIL 18, 2024

Some B2B organizations sell a very specific solution for niche businesses, such as equipment for brewing beer, or software for recruitment organizations, and other sell solutions that have a much broader audience, such as office equipment, printed media or our own lead generation solution. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

Some B2B organizations sell a very specific solution for niche businesses, such as equipment for brewing beer, or software for recruitment organizations, and other sell solutions that have a much broader audience, such as office equipment, printed media or our own lead generation solution. What size business?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. By building your own social selling strategy your sales team can be a step ahead of the competition. In this article, we’ll walk you through 8 social selling metrics to pay attention to.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138