Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. He specializes in Web 2.0

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Work Management Marketing Management Skype Public Relations 80

Buffer

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

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KoMarketing Associates

OCTOBER 18, 2016

Tools for Topic Generation. When generating new content ideas, I typically start the process with Google. You can use Search Console to analyze content performance (clicks, impressions, CTR, position) and uncover the types of content that generate the best results. Portent’s Content Idea Generator.

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Tools Content Marketing Marketing Analytics Tools Work Management 120

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Generate webinar registrations. A well-written blog can be a PR magnet. What should they promote? Here are 20 ideas.

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Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What’s the key to generating more inbound marketing leads? Marketing Charts ).

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TrustRadius Marketing

APRIL 13, 2022

We’re going to explore some of the most asked questions about social media marketing and its costs. What is Social Media Marketing? Social Media Marketing (SMM) is a multi-step practice of communicating with consumers, posting branded content, and advertising on social networks.

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Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

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Biznology

OCTOBER 29, 2013

The way Authorship works on Google is that each author must associate himself with all his online publications, platforms, blogs, sites, and social networking services as well as all the publications for which he writes. There are people who own YouTube and yet have never written a word — or even uploaded a video.

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Webbiquity

OCTOBER 4, 2022

Sales-generated leads. Web-generated leads. Increasing direct traffic comes from “getting the word out,” primarily through public relations (PR) activities but also through tactics ranging from networking at events to employee and customer advocacy. Outbound calling. Broadcast media. Partnerships.

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Paid Content Paid Search Agency Advertising Agencies Planning 327

Webbiquity

SEPTEMBER 22, 2012

“Oh, different applications in high-performance motors, like generators, pumps, NASCAR engines…” NASCAR engines??!! And having an active presence on sites like YouTube, Pinterest and Google+ doesn’t hurt. One of the attendees asked how he was supposed to get excited about rubber gaskets.

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Webbiquity

SEPTEMBER 24, 2012

“Oh, different applications in high-performance motors, like generators, pumps, NASCAR engines…” NASCAR engines??!! And having an active presence on sites like YouTube, Pinterest and Google+ doesn’t hurt. One of the attendees asked how he was supposed to get excited about rubber gaskets.

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Convince & Convert

SEPTEMBER 7, 2010

But, let’s say he’s only generated 20 million views. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed. Does that really impact the value or validity of what he’s teaching? I don’t think it does. Im Jay Baer.

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Social Media Media Paid Search Agency Peer-to-peer 115

Biznology

SEPTEMBER 4, 2015

Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers. How to Make the Most of Your Social Media Marketing with Less. Advertising the same way to all of your social media followers is akin to the pray and spray techniques of the past.

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Social Media Social Marketing Media Buzz 80

Customer Experience Matrix

JULY 16, 2009

This set of features means that Techrigy is really built more for corporate PR departments and marketing agencies than one-on-one customer management. I expect Alterian to extend the product to monitor and manage individual relationships, thereby integrating social media with other aspects of customer management. billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Industrial Marketing Today

MAY 18, 2010

Back in 2006, David Meerman Scott had a done comprehensive analysis over a nine-month period of the large number of meaningless phrases used in corporate marketing and PR materials. Here’s a chart from the revised data, which shows the top three gobbledygook business adjectives as 1) next generation, 2) robust and 3) flexible.

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B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Webbiquity

JULY 28, 2010

This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program. consumer-generated media, touchpoint analysis, measurement and metrics, planning a campaign (ugh, social media campaign ?),

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accelerate agency

SEPTEMBER 10, 2021

Generating leads. Step one in any sales process is to generate leads. For your SaaS product, most of your leads will be generated online, as anyone searching for a SaaS solution will go there first. The best ways to generate leads online will be through the following sources: Social networks. YouTube videos.

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Enterprise Management Process Paid Content Lead Ranking 52

Convince & Convert

SEPTEMBER 21, 2010

Social Media results can’t be measured False. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Social media is hard False. What other social media fallacies do you have?

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. BKA Content) Businesses that maintain blogs generate 67% more monthly leads than those without blogs. Hubspot) 90% of marketers credit video with aiding in lead generation. Wyzowl) In 2023, online videos accounted for 82.5%

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Paid Content Stats Marketing Budget Webinar Metrics 218

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Easy, One Time Set-up To build your Swix success metrics (which they call “pods&# ), you just log-in to your various social outposts or hubs, and agree to a data exchange. New YouTube video that goes viral. Trade show.

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Social Media Media Webinar Metrics Marketing & Strategy 117

Adobe Experience Cloud Blog

AUGUST 27, 2008

As part of a new feature on this blog, I will be interviewing industry thought leaders to provide expert advice on lead generation, making the most of your current leads with effective lead management, and increasing your marketing ROI. Marketing and PR practitioners have actually, in many ways, been slow to get this.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

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Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 14, 2010

Just as e-mail marketers learned to adapt as people evolved from sharing one e-mail address to having multiple e-mail addresses, today’s marketers need to address the many different social spheres individuals may inhabit. That seems short-sighted and workable only for very small companies with a minimum of online chatter about them.

Social Media 124

Social Media Work Management Marketing Management Media 124

Contify

NOVEMBER 18, 2018

I get most of the news from my social networks. Google Alerts are primarily used by people in PR, marketing, strategy, competitive and market intelligence and other business roles to track specific keywords such as names of brands, people, topics, and so on. Google Alerts doesn’t work for PR and Marketing people.

Work Management 60

Work Management Google CMS Development Enterprise Management 60

Hubspot

AUGUST 7, 2013

If you''re a marketer you''re also no doubt dealing with Twitter , LinkedIn , and YouTube , and maybe Google+ , Pinterest , Instagram , and others. The way to keep up with the rapid pace of change in social is, “by not listening to the pundits,” says Rich Levin, SVP & Editor in Chief at Gregory FCA, a PR agency in Ardmore, Pennsylvania.

Social Media 28

Social Media Media SEM Social Networks 28

Hubspot

MARCH 1, 2018

If you enter the term “ecommerce seo” into YouTube, the following video shows up in the number one spot: It was published Jan 11, 2017 and was in the number one spot six months later. What does the number one ranking on YouTube really give you? And a growing percentage (around 15%) say they first found me on YouTube.

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Youtube Lead Scoring Lead Ranking eCommerce 77

Hubspot

MARCH 20, 2012

We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. Social proof is a real thing. The possibilities are endless! Recommendations.

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Linkedin Paid Search Agency Features RSS 28

Webbiquity

JANUARY 26, 2021

There were also other strands to weave in: online reputation management (ORM), media sharing (video on YouTube, podcasts on iTunes, photos on Flickr, presentations on Slideshare), and social public relations (PR). In 2014, author and PR pro Gini Dietrich introduced the PESO model of media types: Paid media (advertising).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

Contify

JANUARY 16, 2018

I get most of the news from my social networks. Google Alerts are primarily used by people in PR, marketing, strategy, competitive and market intelligence and other business roles to track specific keywords such as names of brands, people, topics, and so on. To confirm, I decided to ask around. each has over one billion users.

Work Management 40

Work Management Google CMS Development Enterprise Management 40

Convince & Convert

SEPTEMBER 20, 2010

I’ve asserted that B2B social media tactics vary from B2C, in that they are typically rooted in consumer education and thought leadership, and thus require deeper layers of interaction. Podcasts vs. YouTube. This chart shows usage of five major social outposts by organization type. Private brand communities vs. Facebook.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Hubspot

APRIL 17, 2012

When you make it easy for people to share the content they love, there's a better chance they'll actually share it, expanding the reach of your content and spreading social proof for your business. User-generated content such as blog posts, photos, and even video can be another fantastic form of user social proof.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Convince & Convert

JULY 14, 2010

link] #sm [link] Richard Becker Best Fresh Content Pick: Social Media is the Servant of Strategy, Not the Master [link] by @membershipjedi [link] Martin Seibert I definitely like your approach and I fully agree, that strategy comes first and social media and tracking follow. The challenges and chances of facebook, twitter, YouTube et.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

MAY 11, 2010

Digital Dandelion Take your written and video content, and spread it as widely as possible on the social Web. Put it on YouTube of course. Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. This approach will certainly generate sizzle but will it sell the steak? Your LInkedin page.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Hubspot

AUGUST 20, 2019

of Generation X, and 48.2% of Baby Boomers are active social media users. 54% of social browsers use social media to research products. Each person spends an average of 2 hours and 22 minutes on social networks and messaging. 366 million new people started using social media in the past year.

Statistics 101

Statistics Social Media Social Marketing Paid Search Agency 101

Webbiquity

JULY 10, 2018

A beautiful and effective website design is vital to attracting visitors, making a powerful first impression, engaging your audience, and compelling them to take a conversion action like subscribing to your blog or submitting a lead generation form. Sumo also provides an attractive, flexible social sharing buttons bar.

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Paid Content CMS Development Design Optimization 213