Canadian Marketing Association

FEBRUARY 7, 2018

Without further delay, Janine, thank you so much for taking the time to talk B2B PR with us. So often when one thinks of PR they think of brands or properties talking directly to their customers. How is B2B PR different from B2C PR, and why should brands care? The Final Bell.

PR 48

PR Advertising Agencies B2B Thought Leadership B2B 48

Webbiquity

DECEMBER 6, 2010

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts.

PR 100

PR Social Media Media Blogger 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. Most orgnisations and agencies are still very tactical across the board.

PR 162

PR Social Media Paid Content Media 162

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. So, this recruiting firm is good at networking: online and in the real world. But, they’re clueless when it comes to generating leads via their website.

Social Media 208

Social Media Search Marketing Social Marketing Optimization 208

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. It could indicate a PR disaster is on the horizon or has already arrived.

Paid Content 126

Paid Content Tools Brand Identity Branding 126

Bluetext

APRIL 21, 2021

It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . While it is a social network, the rules and norms on the platform are much different than other sites like Facebook and Twitter. And if you do, you might be connected to the wrong people!

Paid Content 26

Paid Content Paid Search Agency PR Linkedin 26

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” Another study by BrightEdge found 84% of search queries will include Generative AI when SGE is fully deployed by Google.

Merchandising 106

Merchandising Marketing Analytics Tools Conversion Lead Ranking 106

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

NuSpark Consulting

AUGUST 6, 2014

According to LinkedIn , social selling leads to 45% increase in lead generation and selling opportunities. However, simply logging onto a social media platform and expecting magic to happen will not suffice. The following information explains a 9 tips designed to help you optimize your social selling for lead generation.

Lead Generation 100

Lead Generation Optimization Lead Scoring Lead Ranking 100

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

ClearVoice

JANUARY 26, 2024

As a bonus, leads generated using content versus paid are 6x more likely to convert than other marketing methods, including paid (more on this later). Despite a glut of bad content online — increasing daily due to the rise of generative AI — the fact of the matter is that people do value quality content.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. More than 20,000 network engineers played a specially designed 3D game, the winner received a Cisco router and $10,000.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

markempa

JULY 29, 2009

I've heard more B2B marketers citing LinkedIn as a key social network they want to add into their lead generation and marketing strategy. I often get asked questions like "how do you generate leads via LinkedIn (without alienating your network)? How are you doing it? What works, and what doesn't etc." 

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Biznology

JUNE 12, 2018

Registering, populating, maintaining, and updating all your brand and personal social media and social network sites is online reputation management. The one rule about antibiotics that has been drilled into our heads for generations is that you absolutely must take the full course—or else!

Work Management 207

Work Management Marketing Management Process Ideal Customer Profiles 207

Sprout Social

FEBRUARY 19, 2024

This capability helps PR, social and customer service teams to immediately address such comments and take appropriate action. Step 1: Data collection Data is collected from different sources such as social networks, customer forums, news articles and survey responses.

Marketing AI 99

Marketing AI Work Management Automation Marketing Management 99

Brandwatch Marketing

FEBRUARY 23, 2024

2/ Generate Prospects and Drive Sales Most analytics tools will suggest companies to first listen to branded conversation, but many B2B companies don’t have a strong brand presence to listen to in the first place. More than 20,000 network engineers played a specially designed 3D game, the winner received a Cisco router and $10,000.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

Sprout Social

APRIL 4, 2023

With it you can extend your reach, find new audiences, generate leads and find top talent all while amplifying brand awareness. Their user generated content (UGC) is considered to be much more authentic than brand messaging. Whether on your website or elsewhere, this is powerful PR for you. Is brand advocacy right for you?

Brand Identity 123

Brand Identity Branding Word of Mouth Social Media 123

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. We re-focused on becoming evangelists for the greater good rather than simply lead generation.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. General B2B Marketing & Lead Generation. Books are listed by funnel category.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Envy

NOVEMBER 24, 2022

If you’re advertising across social media/online sources/with PR, tailor your messaging for your specific audience, but ensure that there’s a unified message going out and consistency across all channels. LeadConnect is an outreach platform hosted by LinkedIn to enable lead generation on the social network.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Convince & Convert

MAY 7, 2013

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing.

Webinar Metrics 162

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 162

Webbiquity

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 100

Social Media Peer-to-peer Media PR 100

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert.

Tips 129

Tips Ideal Customer Profiles Work Management Marketing Management 129

Optinmonster

MAY 16, 2023

It includes different techniques and strategies to build your online reputation, generate quality backlinks, and boost your brand’s presence across the web. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Buzz Marketing for Technology

MARCH 30, 2010

I am a big fan of David Meerman Scott’s work and I am in the middle of re-reading his book the New Rules of Marketing and PR 2nd edition ! Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. I want to roll the clock back a few weeks.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Bluetext

MAY 13, 2019

The old adage “if it bleeds, it leads” has never been truer in the age of click generation. What This Means for PR Specialists. In the Cision report, 42 percent of respondents said that they work on stories no more than a day in advance, meaning PR agencies and their clients need to ready to engage with the news cycle swiftly.

Public Relations 21

Public Relations PR Media Lead Ranking 21

Hubspot

AUGUST 8, 2017

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love. Instagram Comment Contests.

Social Media 76

Social Media Hubspot Media PR 76

Valasys

MAY 6, 2021

Content marketing experts should use tools at their disposal for maximum effect to generate leads, drive traffic to their website, gain more inquiries and increase the number of sales. PR Strategy. A PR strategy helps marketers organize their PR endeavors and make strategic decisions around the best way to communicate.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Webbiquity

MAY 22, 2012

Kim and Hinchcliffe provide an excellent survey of the current state of social business, and the concept of social business is spot-on. Just as Francis in Accounting, Pat in Engineering or Chris in Purchasing had no interest or aptitude for sales in the 1990s, they may very well have the same attitude toward social networking today.

Rules 100

Rules Enterprise Management Business Social Networks 100

Webbiquity

JANUARY 12, 2010

Briefly, Webbiquity, or web presence optimization (WPO for those who prefer TLA’s), is the fusion of SEO, social media, interactive PR, online reputation management and other disciplines to make an individual or organization ubiquitous on the web for their name/brand and unique descriptive phrase. Welcome to Webbiquity!

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

Webbiquity

SEPTEMBER 2, 2014

There’s no question which type of posts here generate the greatest interest: statistics and research account for five of the 10 most-read posts (and eight of the top 20). Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools.

Stats 100

Stats eCommerce Statistics Social Networks 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Content4Demand

MAY 8, 2020

The 2019 influencer E-book , The Future of Business Payments , generated 10 marketing-qualified leads and 10 sales-accepted opportunities since its launch in October 2018, and it was the biggest source of inquiries overall, driving the most traffic to the company’s website in 2019. Excerpt from The Future of Business Payments.

Paid Search Agency 54

Paid Search Agency Planning B2B Thought Leadership Marketing Management 54

markempa

AUGUST 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " I think youll find it valuable.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80