Salesforce Marketing Cloud

MARCH 9, 2022

This is particularly true for our public sector partners who continue to deliver essential services to keep our government running. As a former executive in the federal government, my career focused on modernizing the government’s legacy IT by pushing for secure, modern technologies like cloud computing.

Work Management 96

Work Management Ad Agencies Digital Transformation Validation 96

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Customers will be able to choose which generative AI providers to integrate into their SAS instance, including popular models like ChatGPT, open source models and their own proprietary models.

Marketing AI 135

Marketing AI Enterprise Management Marketing Management Generation 135

Marketing Insider Group

MARCH 1, 2023

While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there’s some anxiety that using generative AI without human intervention could lead to unintended consequences. Why Humanizing the Output from Generative AI is Necessary?

Marketing AI 296

Marketing AI Generation Content Classified Ads 296

Contently

JANUARY 3, 2023

One of the most exciting and potentially game-changing applications is generative AI. Generative AI allows machines to create content, including graphics and videos. This brings several ethical questions to the forefront, including: Who owns the copyright to AI-generated content? Who monitors the output of generative AI?

Marketing AI 118

Marketing AI Guidelines Ethics Generation 118

Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In the GovCon industry breakout report, 85 government contractors with a combined revenue of over $90 billion and more than 150 thousand employees are analyzed. The Top Challenges Facing Government Contractors.

Peer-to-peer 98

Peer-to-peer Marketing Automation Services Work Management Marketing Management 98

Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Practice Product Management Governance.

ROI 93

ROI Product Marketing Management Allocation 93

What Works - What Doesn't

MAY 18, 2023

Among the highlights: Governance and management of fast-changing technology. Look for more rules from more sources governing IT. If it isn’t the government telling you what you can’t do, it might be the insurer from whom you buy cybersecurity insurance. Alex Singla, senior partner at McKinsey & Co.,

Digital Asset Management 65

Digital Asset Management Course Work Management Marketing Management 65

Martech

JUNE 20, 2023

I think it’s going to take governance and control.” Generative AI, however, brings a whole other level of risk — not least to customer-facing functions like marketing. In case it’s not clear, these risks arise with any implementation of generative AI and are not specific to any Pega solutions. High returns, low risk.

Marketing AI 109

Marketing AI Enterprise Management Generation Allocation 109

Martech Advisor

DECEMBER 27, 2019

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance Guiding Principles. Transparency. Auditability.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. This paints a vivid picture of the business urgency that’s built up around generative AI this year alone.

Enterprise Management 101

Enterprise Management Generation Work Management Marketing Management 101

Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. Generational changes in the workforce. Increased competition from new firms/competitors.

Marketing Strategy 74

Marketing Strategy Marketing & Strategy Peer-to-peer Work Management 74

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 87

Cost per Lead Lead Generation CPL Generation 87

Outgrow

FEBRUARY 13, 2023

Navigating and evolving the relationship between tech and governance 3. The debate around regulating user-generated content 4. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co EPISODE 098: Navigating the Intersection of Tech and Governance The Intro!

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

Televerde

OCTOBER 19, 2021

Responsible business practices and investments have become mainstream, and they rely on three primary criteria pillars: environmental, social, and governance (ESG). Key Takeaways: Environment, social, and governance (ESG) criteria promote sustainable and responsible investments. ESG stands for environmental, social, and governance.

Lead Scoring 52

Lead Scoring Lead Ranking Transparency Marketing Management 52

Salesforce Marketing Cloud

OCTOBER 12, 2023

Everyone wants generative AI applications and their groundbreaking capabilities, such as creating content, summarizing text, answering questions, translating documents, and even reasoning on their own to complete tasks. How can a generic LLM generate relevant outputs for your company? But where do you start? What is an LLM?

API 138

API Generation Ad Building Paid Search Agency 138

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? Are you already using generative AI? What needs to happen for generative AI to achieve its full potential in email marketing? But what do marketers want to know about generative AI and email marketing? If so, how? Can you give us some examples?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Marketing Insider Group

MARCH 9, 2023

Due to the nature of their business, market research companies have a reputation for generating accurate, reliable data. Examples: Forbes The Economist Government agencies In any major county, state, country, and continent, government workers study all manner of concerns and often are required to release the findings publicly.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Together, these firms generated more than $76 billion in annual revenue and employed more than 300,000 people. To understand why, we decided to take a closer look.

Research 48

Research Peer-to-peer Marketing Automation Services Marketing Management 48

PureB2B

MAY 30, 2022

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Only B2B

AUGUST 3, 2020

In today’s business world, companies have a variety of options to generate leads from, for their businesses. While companies benefit the most by complementing all channels to one another, Telemarketing has been the heart of lead generation for B2B companies. Must Read: 5 Effective Ways To Generate Leads Via Telemarketing.

Telemarketing 147

Telemarketing Lead Generation Work Management Generation 147

Marketing Insider Group

JANUARY 30, 2023

Dan focused on some cool themes – calibration for crisis, including both decision-making and integration, and key themes including governance and precision of data and information resonated throughout his webinar. All have certainly lived up to the promise and sailed past the “hype phase” in so many ways.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Zoominfo

MAY 31, 2018

The EU’s General Data Protection Regulation (GDPR) is here and mandates major changes to the modern marketer’s B2B lead generation efforts. Less understood, though, are the ways in which the GDPR affects B2B marketers’ third-party lead generation campaigns. You likely use multiple sources to generate your leads.

Lead Generation 217

Lead Generation Terms and Conditions Generation Leads 217

PathFactory

MAY 9, 2023

Cue Generative AI. In addition to generating new content, we enrich that content by generating summaries and even automatically changing that content (with appropriate governance of course!). PS: No, the author did not use any generative AI to write this post, but doesn’t promise not to do so in the future.

Generation 52

Generation Marketing AI Lead Ranking Content 52

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. PR may be required to address the fact that, among government workforces, transformation can create uncertainty. Are state and local government leaders tapping AI to deliver citizen services?

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Marketing Insider Group

JUNE 22, 2020

Probably the most significant is the importance of strategic demand generation and the value of great B2B marketing , supported by data- and insights-driven decision making. All of this was managed with regular governance and group calls, and the results provided great pipeline for the services sales team to convert to revenue.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Class Demand 168

Vision6

DECEMBER 17, 2023

Research shows that 91% of marketers say that lead generation is their most important goal. We’ll be running through why lead generation is vital to any marketing campaigns, but most importantly we’ll explore lead generating strategies that target quality over quantity.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

readwrite

OCTOBER 26, 2017

Government organizations have historically not been early adopters of much hyped technology like virtual reality. Bureaucratic red tape, tight budgets, and a general resistance to change are just a few of the many reasons this has been the case. Let’s dig a little deeper into specific use cases where governments have deployed VR.

Training 52

Training Budget Programs Distribution Education 52

Martech

DECEMBER 18, 2023

Governance. Digital asset management As with traditional marketing campaigns, generative AI results in new digital assets that must be organized in a structured model for searchability, distribution and overall productivity. Governance Without oversight, well-intentioned AI experiments risk compounding shadow IT and policy issues.

Marketing AI 117

Marketing AI Digital Asset Management Enterprise Management Work Management 117

PureB2B

DECEMBER 9, 2020

Demand generation and lead generation are essential for any company. Demand and lead generation are the lifeblood of any growing company. I'm going to walk you through what both demand and lead generation are, examples of them in practice, and help you consider if you should be focusing on one over the other.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? And how can you do it now

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

Salesforce Marketing Cloud

OCTOBER 11, 2022

As more consumers start generating and storing their own electricity, they are creating a new energy economy with benefits and opportunities for electric utilities. In the utility space, an “energy prosumer” is a customer who generates their own power. The result is the company generates passive income from EVs when they aren’t in use.

Generation 98

Generation Work Management Transparency Marketing Management 98

Marketing Insider Group

DECEMBER 4, 2023

How Do You Define “AI Generated Content”? AI-Generated Content This is content created by ChatGPT-3.5 , with minimal human intervention. Hybrid Content This category involved a blend of AI-generated content and human expertise. Can AI-Generated Content Rank on Google? Initially, ChatGPT-3.5

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

Martech

JANUARY 22, 2024

banks and federal, state and local governments, have crated difficulties for Black people in getting mortgages since at least 1936. Synthetic data is artificially generated, not produced by real-world events. Generally created by algorithms or simulations. Homeownership is one of the main ways families build wealth.

Marketing AI 117

Marketing AI Ethics Ideal Customer Profiles Profiling 117

DivvyHQ

JUNE 26, 2023

AI content generators can help take some of the pressure off your team — from generating topics to creating outlines and even writing rough drafts. Are you struggling to keep up with content production? Check out our latest blog to find out how to put AI to work for you.

Generation 81

Generation Content Product Analysis 81

Webbiquity

MAY 30, 2023

Conversely, marketers are most likely to see cuts in the ecommerce/retail & fashion, manufacturing, government, logistics, and science/technology & space sectors. It is surprising, however, that increasing sales is now prioritized almost as highly as the more traditional goals of brand awareness and lead generation.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. Their current place in the process will govern their intent. Besides the amount of traffic you generate, you’ll want to consider your conversion rate. Understanding Visitor Intent.

Traffic 73

Traffic SEO Generation Conversion Rate 73

NuSpark Consulting

MARCH 24, 2019

The first time you heard the term “white paper,” it was likely in relation to a government or company policy document. Often, white papers require users to register contact details before downloading, which makes them a valuable lead generation tool. So, what does it take to write a white paper that generates good quality leads?

Paper 113

Paper Lead Scoring Lead Ranking Generation 113