KoMarketing Associates

JANUARY 2, 2014

Link building remains a critical component of SEO performance. As illustrated in Moz’s latest search engine ranking report , collecting feedback from more than 100 search engine professionals’ links is still believed to be the most important part of the algorithm (approximately 40%). 404 Inbound Link Cleanup.

Link Building 120

Link Building Tactics Ad Building B2B 120

Biznology

JUNE 20, 2013

To be upfront and honest, I have never been an “email marketer,” worked in sales, or have extensively even used emailing as a strategy before link building. While my professional experience may be lacking, I look at it as not having the opportunity to build bad habits, and I have been able to learn slowly from my mistakes.

Link Building 80

Link Building Outreach Ad Building PageRank 80

Biznology

JUNE 11, 2015

Links of course have tremendous value in regards to search and SEO. Google based its algorithm on links, and links remain at the core of Google’s ranking systems. Google was able to set itself apart, and ultimately reach its household name status, because in part of the use of links in its algorithm.

Online Marketing 80

Online Marketing Public Relations PPC Planning 80

KoMarketing Associates

DECEMBER 19, 2013

Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team. Ryan Young (Content Marketing Strategist). 6 Reasons Why Content Marketing is Like March Madness – Jessica Ann, Steam Feed.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

OCTOBER 23, 2014

In this post, I will walk you through three of my favorite custom reports in Google Analytics that add value to reporting and testing. Below are three of my favorite uses for custom reports in Google Analytics. Link Building Campaign Engagement Metrics. Referral Traffic to Content Marketing Campaign.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics SEO Google 120

KoMarketing Associates

MARCH 29, 2018

When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies. Evaluate link profiles and determine new opportunities. This infomation can uncover new link building opportunities and potentially harmful links.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

NOVEMBER 15, 2018

When SEO and content efforts operate in conjunction with one another, marketers are able to generate better results, ensure digital efforts are aligned, and even become more efficient. Imagine building out an editorial calendar without having done keyword research first. How has Google changed over time? Not so much.

SEO 121

SEO Ad Frequency Content Keywords 121

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. Defining SEO Services At its core, “What are SEO services?”

Consulting 60

Consulting SEO Lead Scoring Lead Ranking 60

Webbiquity

MARCH 13, 2019

So, this recruiting firm is good at networking: online and in the real world. But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206

Zoominfo

DECEMBER 19, 2018

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you work in digital marketing, this channel is for you! Google Webmasters.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hinge Marketing

AUGUST 9, 2013

Search engine optimization (SEO) and link building services have bad reputations associated with them. But when done correctly, SEO and link building will increase a website’s authority and traffic over time. Link building used to be a simple process. The world of online marketing has changed.

High Quality Lead 48

High Quality Lead Link Building Buy Ad Building 48

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Zoominfo

OCTOBER 5, 2021

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. If you work in digital marketing, this channel is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

OCTOBER 18, 2016

Thankfully, there are many online marketing tools available that can help to save time and bring strategies to the next level. Tools for Topic Generation. Google (Site:, Keyword Planner, Search Console). When generating new content ideas, I typically start the process with Google.

Tools 120

Tools Content Marketing Marketing Analytics Tools Work Management 120

seo.co

JULY 28, 2020

Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. Source: Google. Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). Email traffic, generated by email blasts.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

FunnelEnvy

FEBRUARY 5, 2024

The rise of AI set off a series of shockwaves in the SEO services industry while handing Google the first serious threat in years to its preeminence. Many companies are re-evaluating their marketing strategies, from social media marketing to SaaS SEO strategy. Be intentional about link building and internal links.

Paid Content 62

Paid Content PPC Traffic SEO 62

seo.co

SEPTEMBER 13, 2021

When you’re looking to take a hybrid approach for your online marketing goals, you might want to incorporate a mix of PPC and SEO into your marketing strategy. PPC allows you to target your audiences better and deeper in the funnel, which will generate more conversions and sales for your brand. Comparing SEO and PPC.

Paid Content 121

Paid Content Organization Campaigns PPC 121

KoMarketing Associates

MARCH 7, 2017

Organic search also came in a close second for lead generation, trailing only email (70 percent versus 73 percent, respectively). B2B SEOs and marketers in general must be able to demonstrate how their specific tactics with SEO impact broader business objectives. Percentage of traffic from organic search.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

seo.co

APRIL 17, 2022

Online marketing has increased the competitive pressure on law firms over the past two decades. Will any of these techniques actually move the needle and generate leads? If you can only focus on one component of digital marketing, it should be content. Lowers your marketing expenses. Which ones are trends?

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

KoMarketing Associates

DECEMBER 16, 2014

What do you think is generally higher quality? Articles found in printed publications ranked higher in perceived quality than those generated online. But B2B SEOs can leverage this realization to make more informed online marketing decisions. B2B Online Marketing Blog Content Marketing'

B2B Marketing 120

B2B Marketing Advertorials Content Marketing B2B 120

KoMarketing Associates

JULY 31, 2018

The biggest review websites where profiles or pages should absolutely be claimed by every B2B company are: Google Business Page is connected to Google+ and also pulls in reviews from its own platform and other places (like TripAdvisor). Search for a page for your business before creating one, as you can claim auto-generated pages.

B2B Marketing 166

B2B Marketing SEO B2B Paid Search Agency 166

KoMarketing Associates

AUGUST 26, 2014

This percentage varies based on the different online marketing strategies an organization utilizes in its B2B marketing mix. Now pulled through Google Webmaster Tools search query reports. Measure this in comparison to other online marketing channels to determine quality of traffic from organic search.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JULY 28, 2016

Web crawlers, like Google bots, look at webpages and follow links on those pages, similar to how you and I browse sites. They go from link to link and bring data about those webpages back to Google’s servers. Link Building Is All About Quantity. All Links Carry The Same Weight. Not exactly.

SEO 120

SEO Lead Scoring Lead Ranking Mobile Marketing 120

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

KoMarketing Associates

MARCH 12, 2019

Pop quiz: Which is better for B2B lead generation? If you can figure out which keywords are producing sales qualified leads and demos and other revenue generating actions, that’s precious information. This is generally true , but it depends on the keyword, the landing page, and the search intent. B) Search engine optimization.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

JUNE 2, 2016

How can B2B marketers demonstrate that social media helps satisfy broader business objectives for lead generation and lead nurturing? The answer lies in a combination of performance benchmarks that connect the dots between discovery, acquisition, and quality lead generation. Conversion Tracking Through Google Analytics.

Social Media 120

Social Media Budget Programs Media B2B 120

KoMarketing Associates

FEBRUARY 24, 2015

Generate Leads for Exports. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. That said, Google Shopping, which is what Google Base was ultimately merged into, is still alive and strong as an option for B2B e-commerce advertisers in particular.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

B2B Marketing Insights - WE

MARCH 25, 2022

If you’re a b2b company, you know that ranking higher in Google is essential to your success. We will also provide tips on how to improve your website’s rank in Google search results and what to look for when hiring a B2B SEO agency. As a B2B SEO agency, our focus has always been on making your B2B company more visible on Google.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 52

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. Without a sound SEO foundation in place , it’s nearly impossible to generate the kind of results your business needs to enjoy sustained growth and success. You don’t have to run a bunch of side businesses in order to generate additional income. But SEO is highly technical.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

KoMarketing Associates

MAY 4, 2017

B2B marketers need to think about SEO, social media, and content marketing efforts meant to satisfy a more diverse set of requirements across multiple personas. B2B Buyer Personas & SEO Lead Generation. It is no secret that SEO plays an important part in lead generation for B2B marketers.

Buyer Personas 121

Buyer Personas Top of Funnel B2B Thought Leadership B2B 121

KoMarketing Associates

MARCH 19, 2015

This year, I tried to attend some different sessions (those a bit outside of my usual space of content and link building) and I wasn’t disappointed. At SMX, mobile was the conference headline as Google announced they would be releasing a mobile-friendly ranking algorithm on April 21st. Smarter Attribution with Google Analytics.

SERP 120

SERP Mobile Marketing SEM Conference 120

KoMarketing Associates

SEPTEMBER 14, 2017

As one of the most important digital marketing practices, search engine optimization is essential to a B2B company’s success in China’s online marketplace. Although Baidu and Google share many similarities with SEO, there are some fundamental differences that need to be considered when you optimize your Chinese website.

Ideal Customer Profiles 149

Ideal Customer Profiles SEO B2B Marketing B2B 149

KoMarketing Associates

OCTOBER 8, 2019

And while there are pros and cons to both traffic-generation strategies , one of the best pro-PPC arguments has always been that PPC drives more targeted traffic. Google’s Test My Site tool not only shows you how quickly a particular page loads, but also lets you compare how that page performs compared to a few of your competitors’ pages.

Landing Pages 138

Landing Pages Paid Content Optimization SEO 138

KoMarketing Associates

MAY 26, 2016

As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers. Link Building.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

NOVEMBER 6, 2018

Despite this knowledge, it is still critical for B2B marketers to demonstrate how SEO investments improve business results. The tie to lead generation is top on the list. Sales-oriented benchmarks represented 4 of the top 5 B2B marketing objectives. Buyer Journey Alignment. Achievements in Blended Search Results. Final Thoughts.

SEO 121

SEO B2B Thought Leadership Lead Scoring Lead Ranking 121

Go Beyond SEO

JANUARY 23, 2024

Unpacking SEO: The Basics of Search Engine Optimization When we talk about online marketing and digital strategy, it’s necessary to pay attention to the pivotal role of SEO. SEO isn’t a static setup but a dynamic process adapting to the ever-evolving search engine algorithms and online market trends.

Small Business Marketing 78

Small Business Marketing SEO Service Business 78

Biznology

AUGUST 17, 2015

Support and strengthen other marketing. Because enterprise-level companies typically invest more in online marketing initiatives, they typically generate more link opportunities and subsequently have the most to gain from link building. Authority and Reputation Building.

Business 80

Business Link Building Acquisitions Paid Search Agency 80